KoMarketing Associates

JULY 31, 2013

'When building out a distinctive B2B brand message, one of the questions branding experts might ask is, “What are the current perceptions and attitudes about your brand?” We all have our own perceptions, but nothing compares better than how others perceive or associate your message. While the easiest and most direct way to obtain this answer is to actually ask the customer(s), there are reasons why this might not be possible.

Brand Identity 179

Brand Identity Branding B2B Search Engine Marketing 179

Writing on the Web

JULY 31, 2013

'Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? Or can you outsource it to writers and guest bloggers ? One of the main reasons to have a blog and publish frequently is because it helps you get found, get known, and get clients. Yet professional service providers are often pressed for time.

Business Blogging 168

Business Blogging Business Blogger Custom Publishing 168

Biznology

JULY 31, 2013

'Image via CrunchBase. If you’re not using video in your social media marketing, what are you waiting for? The engraved invitation came back in 2006 when Google bought YouTube. In 2011, YouTube passed Yahoo to become the world’s second-largest search engine. Video is a powerful tool, and leveraging it correctly can yield amazing results for your social media marketing.

Social Media 144

Social Media Social Marketing Video Marketing Media 144

B2B Marketing Traction

JULY 31, 2013

'If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. Two months ago Google ratcheted up its scrutiny of external links coming into sites in its algorithm release called Google Penguin 2.0. Google Penguin 1.0 came out in 2012 and was the start of Google placing less value on links coming into websites, especially if the links appeared to be spammy

Tactics 110

Tactics SEO Google Press 110

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Adobe Experience Cloud Blog

JULY 31, 2013

'Author: Dayna Rothman Rumor has it, email is dead. It seems that each time a new technology is introduced, people claim it will kill our reliance on email. Sure companies have access to social media, direct mail, and TV opportunities for communicating their message, yet email marketing is still the quickest and most direct way to reach the customer.

B2B Thought Leadership 105

B2B Thought Leadership Marketo Thought Leadership Email Marketing 105

Hubspot

JULY 31, 2013

'As marketers, we''re constantly thinking about our company''s website and coming up with ways to improve it. Questions about it keep us up at night. Could we improve the layout? Do we need a clearer call-to-action on the homepage? Do we need a responsive site? Besides quelling your daily concerns, you also need to be aware of the trends in website design.

Stats 61

Stats Design Emarketing Mobile Marketing 61

Digital B2B Marketing

JULY 31, 2013

'According to Nielson , smartphone users spend 87% of their time with apps, and just 13% of time with the mobile web. Last quarter, 41% of Facebook’s revenue came from their mobile user base. What are you waiting for, you need a mobile app. Right now. STOP. You are asking the wrong question. As marketers, collectively, our perspective on mobile apps versus mobile web has had the wrong focus.

Mobile Marketing 157

Mobile Marketing Banner Ads Paid Search Agency Banners 157

Hubspot

JULY 31, 2013

'Inbound marketing is centered around being helpful. Instead of interrupting, tricking, or bombarding like the majority of traditional marketing avenues, inbound marketing focuses on integrating seamlessly into customers lives, and offering practical solutions. For most businesses, nearly 25% of the traffic coming to their website is from someone looking at it on a mobile device, according to Smart Insights.

Rules 57

Rules Marketing & Strategy Advertising Agencies Mobile Marketing 57

Convince & Convert

JULY 31, 2013

'In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the new tabbed folders in Gmail , and whether marketers should panic or largely ignore this major interface change. Death by Tabs? If you’ve somehow missed this story, which has created much gnashing of teeth among online marketers recently, here’s the summary: Gmail, when viewed in a non-mobile environment, now automatically (at the sole discretion of our friends at Google) segments received emails in

Open Rate 137

Open Rate Trigger Marketing Click Rate Sample 137

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Hubspot

JULY 31, 2013

'Sales is a vital part of any organization -- if you’ve got a product or service, you’re going to need someone to sell it. Especially in the world of complex B2B sales, having a team of great salespeople is the difference between making or missing revenue goals. In my position, having a great sales team is the difference between sleeping or lying awake night.

Work Management 56

Work Management Marketing Management Cross-Selling Peer-to-peer 56

Hinge Marketing

JULY 31, 2013

'Just as your website is your firm’s face to the world, your brand positioning is the internal DNA and external voice of your firm. Without a strong positioning in the marketplace, your clients and prospective clients won’t know your firm’s value or how you might be able to solve the challenges they face. And as much as we would love to always be in the room with these folks to answer their questions, usually that's not the case.

Positioning 59

Positioning Brand Identity Branding Rules 59