Mon.Sep 22, 2014

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6 B2B Marketing Lessons From #Inbound14 and #FutureM

KoMarketing Associates

'The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. As you can imagine, the Boston Convention and Exhibition Center was oozing creativity and eagerness to exchange knowledge. This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics.

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Why I Bet My Career On Content Marketing

Marketing Insider Group

'Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard Content Marketing Imperative talk. And explain a little more about why I bet my career on content marketing. I believe content marketing is no longer a question, but an imperative for every brand – large and small, across every industry, in B2B and for consumer brands as well.

Insiders

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The 5-point plan: how to increase marketing ROI from call conversions

Webbiquity

'Guest post by Luke Rees. Every marketing executive wants to know when their efforts are getting through to consumers, and the online world is certainly making it easier to do so. Whilst there is still no way to track impressions from offline marketing (human interface programmes just aren’t that advanced yet…), the online world makes it possible to track real time results via impressions and clicks.

Planning 189
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What Is Paid Social Amplification? [Infographic]

Crimson Marketing

'by Jennifer Landry. Having 50,000 bows in your quiver won’t do you a whole lot of good if you don’t have any aim, and trying to fire them all at once would be an awful mess. This also applies to social media advertising and organization. Those 50,000 fans, followers, or “likes” won’t get you far if you can’t target your content marketing system to a particular audience.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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27 surprising facts about salespeople who are Social Selling

Biznology

'Social Selling is the use of social media to interact directly with prospects, to answer questions and offer thoughtful content until the prospect is ready to buy. Social selling is not hard selling. In fact, it’s the opposite. It’s about discovering people who may eventually be interested in what you’re selling – then making yourself useful to them.

More Trending

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15 New Facebook Advertising Statistics

Convince & Convert

'Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report , where they dug deep into the actual results stemming from more than one trillion (TRILLION!) advertising impressions on Facebook, purchased through their platform. It’s a fascinating report, and I suggest you download it (for free) , as there are a lot more statistics (including breakout for EU, Australia, et al) and many more nifty charts and.

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How Sustainable is Your Marketing?

Adobe Experience Cloud Blog

'Author: Raymond Coppinger What does sustainability mean to you? When I consider the term, my mind jumps to the environment – achieving balance in our relationship with our own planet. You might think about climate change, or where the vegetables in your shopping basket are grown. But to sustain also means to maintain , support , or endure. So in marketing, the term takes on a slightly different meaning.

Planning 105
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Food for Thought on Content Marketing ROI

Proteus B2B Marketing

'What could happen if you united content, advertising, media, consumer engagement and consumer insight with an interdisciplinary content marketing strategy? We found out when Julie Fleischer, Director, Data + Content + Media at Kraft Foods delivered her opening keynote remarks earlier this month, The ROI on Content: How Kraft Learned the True Value of Their [.].

ROI 78
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Your Unique Value: Solution Focused versus Challenge Centric?

The ROI Guy

'With all the choices available to buyers, it is important to communicate how your solution is unique. Many times, when organizations try to articulate the differentiating value of their solutions, they start with a “solutions first approach”, communicating each feature they perceive as a differentiator and the value these features might deliver. What your marketing and sales enablement teams might not fully realize is that: Product / service differentiators are fleeting, especially today where

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)

Hubspot

'During a 1967 post-fight interview with Muhammad Ali, legendary sports broadcaster Howard Cosell said to the fiery champ, “You’re being extremely truculent.” Without pausing to catch his breath, Ali replied, “Whatever ‘truculent’ means, if that’s good, I’m that.” I’ve always thought Ali’s response was the coolest quip in sports history.

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CAEM: The Impact of Innovation

The Freeman Company

'Join FreemanXP and CAEM at the upcoming Executive Forum on innovation and trends in the events industry'

Trends 76
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It's the End of the Month. Do You Know Where Your Blog Leads Are Coming From?

Hubspot

'Okay, it''s not quite the end of the month yet -- but that''s okay. You can analyze your blog leads any time you want to. Last month, I wrote a blog post about why we all need to stop neglecting our old content. The impetus for the post came from some recent analysis I did about our blog leads. The impetus for the analysis came from HubSpot''s release of its new Attribution Report , which now enables us to see exactly which blog posts directly result in leads.

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Direct Viewers to Your Website: 4 Ways to Optimize Your B2B YouTube Channel

Vidyard

With more than 1 billion unique visitors each month , it’s no wonder YouTube is one of the top video distribution sites, but with all that traffic going directly to YouTube how can your B2B company use your channel and draw valuable prospects back to your website? It’s only by taking folks back to your owned media that you can ensure they’re consuming more of your brand’s content (instead of getting distracted), and that they’ll encounter opportunities to convert.

Youtube 51
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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What the First Day of Fall Means for Your Marketing Strategy

GreenRope

What the First Day of Fall Means for Your Marketing Strategy. By Alessandra Ceresa. For some, the first day of Fall means a change in the color of the leaves, a drop in temperature, and time to pull out the coats. For marketers, the same day means time to ramp up the holiday campaigns, measure the ROI on your summer campaigns, and start planning for the year to come.

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Honeywell, Fiberlink, Intralinks, and Sevone Select Vidyard for Strategic Video Marketing

Vidyard

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs.

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What the First Day of Fall Means for Your Marketing Strategy

GreenRope

What the First Day of Fall Means for Your Marketing Strategy. By Alessandra Ceresa. For some, the first day of Fall means a change in the color of the leaves, a drop in temperature, and time to pull out the coats. For marketers, the same day means time to ramp up the holiday campaigns, measure the ROI on your summer campaigns, and start planning for the year to come.

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Honeywell, Fiberlink, Intralinks, and Sevone Select Vidyard for Strategic Video Marketing

Vidyard

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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What the First Day of Fall Means for Your Marketing Strategy

GreenRope

What the First Day of Fall Means for Your Marketing Strategy. By Alessandra Ceresa. For some, the first day of Fall means a change in the color of the leaves, a drop in temperature, and time to pull out the coats. For marketers, the same day means time to ramp up the holiday campaigns, measure the ROI on your summer campaigns, and start planning for the year to come.

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Honeywell, Fiberlink, Intralinks, and Sevone Select Vidyard for Strategic Video Marketing

Vidyard

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs.

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What the First Day of Fall Means for Your Marketing Strategy

GreenRope

What the First Day of Fall Means for Your Marketing Strategy. By Alessandra Ceresa. For some, the first day of Fall means a change in the color of the leaves, a drop in temperature, and time to pull out the coats. For marketers, the same day means time to ramp up the holiday campaigns, measure the ROI on your summer campaigns, and start planning for the year to come.

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[Data] Social Media Influence Starts with the Headline

Content Standard

When it comes to earning greater social media influence, headlines matter—and new research from CoSchedule proves that not all headlines are created equal. CoSchedule , a social media editorial calendar for WordPress, mined its database of more than one million headlines to find what makes one headline more apt to be shared compared to another. The company found that 85 percent of the world’s most viral content focuses on topics like food, home, and lifestyle.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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What the First Day of Fall Means for Your Marketing Strategy

GreenRope

What the First Day of Fall Means for Your Marketing Strategy. By Alessandra Ceresa. For some, the first day of Fall means a change in the color of the leaves, a drop in temperature, and time to pull out the coats. For marketers, the same day means time to ramp up the holiday campaigns, measure the ROI on your summer campaigns, and start planning for the year to come.

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5 Ways to Deal with Change for Successful Marketing

markempa

'Tweet As marketers, we deal with a lot of change. The B2B marketing world is exploding with touch points, channels and marketing technology, just to name a few blasts of change. We need to navigate toward creating more content, generating more leads and achieving more results. Even our customer buying process has changed. Our customers are moving deeper into their buying process before they need to directly engage with us or our sales team.

Planning 253
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What the First Day of Fall Means for Your Marketing Strategy

GreenRope

What the First Day of Fall Means for Your Marketing Strategy. By Alessandra Ceresa. For some, the first day of Fall means a change in the color of the leaves, a drop in temperature, and time to pull out the coats. For marketers, the same day means time to ramp up the holiday campaigns, measure the ROI on your summer campaigns, and start planning for the year to come.

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Save Your Website Navigation With A Card Trick

EMagine B2B Blog

'It’s finally happened: a day you’ve been dreading. Your site, originally planned and built 5 or so years ago, has grown into an untamable monster. You’ve got 15 items in your top navigation, and each one has 30 sub-pages. At least 10 of those sub-pages actually live under more than one category. Half of your new content is getting lumped under something called “Other.”.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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What the First Day of Fall Means for Your Marketing Strategy

GreenRope

What the First Day of Fall Means for Your Marketing Strategy. By Alessandra Ceresa. For some, the first day of Fall means a change in the color of the leaves, a drop in temperature, and time to pull out the coats. For marketers, the same day means time to ramp up the holiday campaigns, measure the ROI on your summer campaigns, and start planning for the year to come.

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Confessions of a Former Journalist: What I Learned From Becoming a Corporate Blogger

Hubspot

'“She’s going to the dark side.” That’s what some of my former colleagues would say when a coworker announced she was leaving journalism to take on a content marketing role. It was always said jokingly, but the sentiment was clear: Journalism = virtuous; blogging = devious. I made the jump myself a few months back, and I laughed along when I was on the receiving end of the inevitable comment.

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What the First Day of Fall Means for Your Marketing Strategy

GreenRope

What the First Day of Fall Means for Your Marketing Strategy. By Alessandra Ceresa. For some, the first day of Fall means a change in the color of the leaves, a drop in temperature, and time to pull out the coats. For marketers, the same day means time to ramp up the holiday campaigns, measure the ROI on your summer campaigns, and start planning for the year to come.