Tue.May 26, 2015

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How To Make Content Real Good [Slides]

Marketing Insider Group

That was the original title of the presentation I gave recently to a group of communications and marketing professionals. But I just couldn’t do it. My english degree just wouldn’t let me. And so I presented How To Make Content People Actually Want. The worry I had was that I had met so many people in my career who had no interest in creating content people actually want!

Content 199
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How To Work with Subject Matter Experts In A B2B Content Marketing Program

KoMarketing Associates

At KoMarketing, we work with B2B marketers who represent the software technology and industrial manufacturing industries. Along with these industries come complex products, which can sometimes lead to the challenge of executing complex content marketing initiatives for the desired audience. There are many solutions to this challenge, one being an extensive research process.

SME 192
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3 Things to Think About Before You Develop a Vertical Marketing Strategy

ANNUITAS

*This post first ran September 25, 2014 via the ANNUITAS blog. I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Besides discussing the need to align strategically to the buyer, we did have a longer conversation where I cautioned against taking a vertical go-to-market approach.

Verticals 163
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[Infographic] Go Mobile and Responsive…Or Go Home!

Adobe Experience Cloud Blog

Author: Dayna Rothman The evolution of search puts Google’s latest algorithm into perspective—the internet is expanding and the need for ranking is crucial. And businesses need to go mobile fast, or they risk losing out. A great place to start with your mobile marketing is responsive design for your website. Responsive design is a modern approach to design that ensures your content is readable and consumable on any device, such as your desktop computer, tablet, or mobile phone.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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What B2B’s Need to Know About The Adwords Live Stream

EMagine B2B Blog

Two weeks ago was the most exciting day of the year for paid search nerds! May 4th felt similar to the night before Christmas as search marketers around the globe anxiously awaited the first Adwords live stream event in years. The event aired lunchtime on May 5th and while Google left much to be desired they also revealed some impressive new online advertising tools.

More Trending

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Rethinking Referral Marketing: Where Are You Now?

Hinge Marketing

Optimizing a referral marketing strategy isn’t easy. Your firm will need to take a good, hard, and honest look at your approach to referral marketing as it exists today. It’s a crucial and highly beneficial process – but it’s also one that can easily stir emotions among colleagues. Many people in the professional services industries, especially established decision-makers, have closely held conceptions of referrals and how they work.

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B2B Marketing Events - June 2015

MLT Creative

In the spirit of staying informed on our ever-changing industry, every month or so MLT compiles a list of the most important b2b marketing events around the country. Meeting and learning from other professionals helps us do our jobs better. June is jam packed with some killer events on a range of topics related to b2b marketing.

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How to Create a Collaborative Work Environment [Infographic]

Hubspot

Whiteboards, screwdrivers, wires, and scraps from rubber tires all live as one in the Google Garage. What's the Google Garage, you ask? It's a "commons where Googlers can come together from across the company and learn, create, and make," says program manager Mamie Rheingold. Put simply, it's a playground for collaboration and innovation. While Google caters to the need for more connectivity, a study from Cornertstone OnDemand revealed that 38% of workers feel there is not enough collaboration i

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Why Small Businesses Should Use Marketing Automation

LeadSquared

It’s a common misconception that marketing automation can only be used by enterprise companies. Like so many other types of business technology, an expanding market of users and an increase in the number of software vendors has driven the price of this software down and resulted in a more accessible standard for user experience. In short, small businesses can use marketing automation , too.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Your Guide to Starting a Successful Inbound Marketing Career [Free Kit]

Hubspot

"Find a job," they said. "It'll be easy," they said. Ahh, if only. For most of us, though, finding a job is pretty darn difficult -- especially one we're passionate about. It doesn't help that competition is on a global scale. Jobvite found that 69% of all HR recruiters expect hiring to become more competitive in 2015, especially regarding social recruiting on LinkedIn and Facebook.

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Marketers Still Struggle with all that Data, But Technology Offers a New Hope

Vidyard

Remember what it was like to navigate someplace before you had Google maps? Or before you had a smart phone? Before even having a computer? It required a lot of face time with maps. You always had to know where you were going before you left. It also required a lot of guesswork. Word of mouth directions. Half the time you went someplace, you got lost.

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5 Strategic Benefits to Developing a Microsite For Your Marketing Program

Circle Studio

The post 5 Strategic Benefits to Developing a Microsite For Your Marketing Program appeared first on circle S studio.

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Win a Deck of Custom Web Design Playing Cards from TemplateMonster

JotForm

(JotForm is pleased to share this exciting offer from our friends at TemplateMonster) Back in 2004, websites looked cluttered. Pale color schemes, starburst effects, all-flash sites, patterns and textures, were in the highest demand among web developers. This has changed a lot over the years.

Design 48
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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To Summer-ize: What Is Your Marketing Doing For The Summer?

SnapApp

With Memorial Day behind us, the unofficial start of summer is here! Summer is something we can all appreciate… or maybe not. For marketers, summer can either mean a time of fun, exciting campaigns, or a slow season of “out of office” responses. We believe whether you’re a snow bunny or a beach bum, summer is a time to test out quick, engaging pieces of content to build the momentum you need to carry to Q4.

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Apps, Not Ads, Drive Millennial Mobile Marketing

Content Standard

Mobile marketing has always been associated with simultaneous opportunity and difficulty. For marketers, it represents a space in which target audiences can be reached at seemingly any time with low cost and effort—if only they can wade through the morass of other marketers who have the same idea. Today, new insight has been shed on using mobile for engaging Millennials, thanks to a study from Oracle.

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Not Everyone Likes Your Brand and That's OK: How to Tap Into the Power of Your Inner Geek to Build Brand Trust

Brandfolder

Brands, listen up: You’re good enough, you’re smart enough and gosh darn it – not everyone has to like you. You heard us – not everyone has to like your.

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Don’t make it so difficult to get directly in touch with you

Biznology

Summary: even if you and your staff really hate having their inbox filled with spam, you’re cutting off your nose to spite your face if you’re not making it as easy as humanly possible for anyone and everyone to reach you directly and immediately. What I’m On About. Half of what I do on a daily basis is influencer outreach. The other half is sales.

CAN-SPAM 174
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Robert Haskitt, Extreme Reach CMO: The Convergence Trend of TV and Digital Video

Crimson Marketing

The convergence of television with “second screen” video media is well underway. Consumers already view their favorite “made for TV” series on desktop and portable computing devices, while services like Hulu and Netflix have made the once-futuristic paradigm of “TV on Demand” a reality. TV and digital video grew up under different creative and technical parentage, however.

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Investment Killed the Internet Star

GreenRope

Investment Killed the Internet Star. " You're an island no matter what you do. I think it's very dangerous to use popularity as your identity in life. So you have to really know who you are inside, the core person, and follow what is true rather than follow what is hype. " - Donny Osmond. Anyone who's ever started a business, or even thought about starting a business has been confronted with the question of where to get money.

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The State of Agency Content Marketing in 2015: Failing without Technology

Content Standard

Advertising evokes certain nostalgia for the days when clever copy and product pitches were enough to entertain customers. In the heyday of traditional advertising, writers combed through copy to ensure every word had meaning and every image served a purpose. Hours of hard work would go into a single campaign that would last months, if not years, so long as the message still rang true to the brand.

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Investment Killed the Internet Star

GreenRope

Investment Killed the Internet Star. " You're an island no matter what you do. I think it's very dangerous to use popularity as your identity in life. So you have to really know who you are inside, the core person, and follow what is true rather than follow what is hype. " - Donny Osmond. Anyone who's ever started a business, or even thought about starting a business has been confronted with the question of where to get money.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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38 Essential Website Redesign Terms You Need to Know

Hubspot

Every industry has its buzzwords, and web design is no different. If your head is spinning from seemingly endless jargon, or if you’re getting ready to redesign your company website and want to inform yourself on the most common technical terms in modern web design, then this is the list for you. Here are 37 of the most popular technical terms and buzzwords we hear (or use) as we do website redesigns, organized from A to Z.

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Investment Killed the Internet Star

GreenRope

Investment Killed the Internet Star. " You're an island no matter what you do. I think it's very dangerous to use popularity as your identity in life. So you have to really know who you are inside, the core person, and follow what is true rather than follow what is hype. " - Donny Osmond. Anyone who's ever started a business, or even thought about starting a business has been confronted with the question of where to get money.

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Investment Killed the Internet Star

GreenRope

Investment Killed the Internet Star. " You're an island no matter what you do. I think it's very dangerous to use popularity as your identity in life. So you have to really know who you are inside, the core person, and follow what is true rather than follow what is hype. " - Donny Osmond. Anyone who's ever started a business, or even thought about starting a business has been confronted with the question of where to get money.

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Investment Killed the Internet Star

GreenRope

Investment Killed the Internet Star. " You're an island no matter what you do. I think it's very dangerous to use popularity as your identity in life. So you have to really know who you are inside, the core person, and follow what is true rather than follow what is hype. " - Donny Osmond. Anyone who's ever started a business, or even thought about starting a business has been confronted with the question of where to get money.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Investment Killed the Internet Star

GreenRope

Investment Killed the Internet Star. " You're an island no matter what you do. I think it's very dangerous to use popularity as your identity in life. So you have to really know who you are inside, the core person, and follow what is true rather than follow what is hype. " - Donny Osmond. Anyone who's ever started a business, or even thought about starting a business has been confronted with the question of where to get money.

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Investment Killed the Internet Star

GreenRope

Investment Killed the Internet Star. " You're an island no matter what you do. I think it's very dangerous to use popularity as your identity in life. So you have to really know who you are inside, the core person, and follow what is true rather than follow what is hype. " - Donny Osmond. Anyone who's ever started a business, or even thought about starting a business has been confronted with the question of where to get money.

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Investment Killed the Internet Star

GreenRope

Investment Killed the Internet Star. " You're an island no matter what you do. I think it's very dangerous to use popularity as your identity in life. So you have to really know who you are inside, the core person, and follow what is true rather than follow what is hype. " - Donny Osmond. Anyone who's ever started a business, or even thought about starting a business has been confronted with the question of where to get money.