Marketing Insider Group
JANUARY 7, 2016
Watching the number of visitors to your site grow is pretty awesome – who wouldn’t want to see results like this? But, visits alone do not equate to a successful business. To make money, you’ve got to convert at least some of those visitors and turn them into customers. Thankfully, there’s plenty that you can […]. The post 10 Ways To Turn Visitors Into Customers appeared first on Marketing Insider Group.
Sales Engine
JANUARY 7, 2016
If you thought that coffee was for closers, I can tell you with absolute certainty that it’s for content marketers too. But features, functions, and benefits are only for closers. At the top of the funnel, when you’re trying to generate interest, no one cares about you or how you do what you do. Only at the middle and bottom of the funnel (when you’ve qualified and are in negotiations with a prospect) will it be okay to inform them about the features, functions, and benefits of your solution.
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ANNUITAS
JANUARY 7, 2016
I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. Preparing for the test always takes me back to the start of my career in marketing, and most importantly, to my transition from the trade show and events space into the world of marketing automation. Years ago I was a part of a startup with a two-person marketing team that made the decision to implement a marketing automation platform.
KoMarketing Associates
JANUARY 7, 2016
In December 2015, the “Year of the Smartphone” report from Yesmail revealed that the gap between desktop and mobile email open rates is continuing to close. We had an opportunity to speak to Ivy Shtereva , Director of Marketing at Yesmail , to gain further insight into how this is impacting content marketers. HOW HAVE YOU PERSONALLY SEEN MOBILE PLAY A LARGER ROLE IN CTO RATES?
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
JANUARY 7, 2016
It’s time to take the wheel, even if you’re not into cars. We’ve all heard and read a lot about customer experience recently and how the study of and practice of CE Marketing has become an area of specialization and innovation. As I have spent a good deal of time centered in an auto industry perspective, I’m watching other industries shift their focus from product to consumer intangibles and wonder why the trend sensitive auto industry just can’t get on with it.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
JANUARY 7, 2016
Finding the Most Effective Blogging Format. In addition to his work as Director of Content Strategy at Oracle Marketing Cloud, Jeff has worked as an author, strategist, marketer, speaker, and blogger. He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast.
6sense
JANUARY 7, 2016
Modern marketers are awash in new technologies, distribution channels and strategies. It’s easier than ever to lose sight and chase the newest fad, forgetting that the marketing goals of creating marketplace awareness and generating demand should be your main focus. We believe the best thing marketing leaders can do to ensure that they’re taking advantage of the newest tools at their disposal, while remaining focused on making an impact, is to establish the right marketing team.
Vidyard
JANUARY 7, 2016
Unless you’ve had your head in the sand, you’ve heard about account-based marketing (ABM). Analysts are talking about it, executives are taking note of its advantages, and many companies have already launched their own initiatives. A recent SiriusDecisions report found that 52 percent of B2B companies already have a pilot program for ABM. But an adoption trend and a bunch of analyst hype doesn’t constitute necessity.
KEO Marketing
JANUARY 7, 2016
Before purchasing a new product or service, B2B buyers need to know they’re making an investment that delivers real, tangible returns. But painting that picture isn’t always easy, and the inability to articulate value can have a major impact on profits. According to a recent survey by Corporate Visions , a sales and marketing training company, not “[creating] a perception of value and [lacking] confidence to claim that value” are the biggest drivers of lackluster profit margins.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
JANUARY 7, 2016
Let’s start with some scary stats. According to SiriusDecisions 98% of MQLs never result in closed business. Additionally, 54% of sales reps won’t make quota. All this despite record investments in marketing automation and sales enablement tools. Now consider that the top priority among B2B marketers is increasing the number of contacts/leads generated ( Source, State of Inbound 2015 ).
Brandfolder
JANUARY 7, 2016
Working in the creative field comes with an abundance of unique challenges—collaborating with finicky clients, competing for business in an oversaturated market, and perfecting an ever-changing craft. Luckily, we’ve rounded.
Hubspot
JANUARY 7, 2016
The other day, I was in the grocery store. I overheard a cart-bound little kid asking his mom question after question. "Mom, why do they put so many apples out at once?" he asked as they browsed the produce section. "Mom, what's Ocean Spray?" he speculated from one aisle over. His enthusiasm and investigative demeanor got me thinking about my own level of curiosity.After all, in today's fast-paced, innovation-heavy world, what we know today might not be valuable to us in a few weeks, months, or
The Freeman Company
JANUARY 7, 2016
EventTechBrief catches up with FreemanXP at CES on current trends and future impact
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
JANUARY 7, 2016
How frustrated do you get when you can't find the information you’re looking for on a website? Contrast that with time spent on a website where content you're most interested in "magically" appears just where and when you want. We’ll bet you find the latter a more pleasing and powerful experience that you'll remember long after you left the site. Your prospective students and their parents are no different.
SnapApp
JANUARY 7, 2016
Now that 2016 is officially one week old, it’s time to really shake off the confetti and focus your content marketing strategies on the new year. A year in which, according to Content Marketing Institute , 76% of marketers plan to create more content than 2015. . So with this continuous increase in content, what does 2016 look like for B2B marketers?
Hubspot
JANUARY 7, 2016
With the Fed recently raising interest rates, it is clear that consumer confidence is up. Shoppers have more money in their pockets and are willing to spend it. So, trying to persuade them to purchase won’t be as much of a need in 2016 as compared to years past during the economic downturn. No, this year, attracting and converting customers will be the biggest challenge, especially for brands who have not embraced the omnichannel trend.
Content Standard
JANUARY 7, 2016
Until recently, marketers had a relatively established video marketing formula: Homepages usually hosted some kind of champion video, and YouTube picked up slack for regular content with its expansive storage capacity and helpful tools; marketers embedded and linked to YouTube wherever appropriate. When Facebook video was updated to support native hosting, sharing, and promotion, many just saw it as an update to their previous video offerings— and it pulled some traction away from YouTube and ot
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
JANUARY 7, 2016
When it comes to delighting people with design, details matter -- a lot. The fonts you choose every time you lay out an email, an ebook, or an image for social media end up giving your marketing a polish that makes a big difference. Trouble is, with so many options to choose from, finding the right one isn't always as obvious as we'd like it to be. Thankfully, there are a few guiding principles out there to simplify the selection process.
Convince & Convert
JANUARY 7, 2016
Image via BigStockPhoto.com. There’s no denying that infographics are a great way to spread your message. The mingling of rich visuals, typography, and large amounts of data give content marketers a way to reach audiences in a way that isn’t at all overwhelming—which is often the challenge with any stat or data-heavy content. According to Danny DeMichele, CEO of Elevated, “ Infographics make data accessible to the masses.
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