Wed.Apr 04, 2012

Trending Sources

Three careers that will dominate social media (and it’s not what you think)

grow - Practical Marketing Solutions

I’m a marketing guy. And boy I love it. There’s nothing I enjoy more than a great case study! Well, almost nothing. The social web’s need for content and storytellers is insatiable. I was recently on a panel with a dean of a large journalism school and he said they are having record enrollment. Where are these people getting jobs? Alternative media. It’s corporate culture.

How to Run a Great Dinner Meeting

Paul Gillin

I had the pleasure of being invited to a dinner last night with some local technology luminaries and guest of honor Reid Hoffman , the co-founder of LinkedIn and already a Silicon Valley legend at the age of 44. The meeting was hosted by Larry Weber , a local PR legend and founder of the company that became Weber Shandwick. Get a round table. Round tables avoid this. Personalize introductions.

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How ‘Draw Something’ Is Taking Over the World [INFOGRAPHIC]

Tomorrow People

Ever since Draw Something was launched in both Apple App Store and Android Market, everyone it has sold 37 million times worldwide. See these 20 Amazing Smartphone Sketches by Mashable. To view the infographic, click the arrows on the bottom to move to the next slide, and watch the sketches bring the numbers to life. Created by MBAOnline.com

View 39

How To Keep Your Blog From Undermining Your Brand

B2Bbloggers

Your brand is about much more than your logo or your name—It’s the complete look and feel of all of your media efforts across platforms and mediums. It’s what defines you to customers. It’s who you are. And when a blog fights a company’s brand in terms of design, tone and vibe, it can be very damaging to that firm’s growth. How can you create a blog that seamlessly matches your website?

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Social Business Q&A: 10 Questions with Augie Ray

It's All About Revenue

by Joe Chernov | Tweet this One of life’s unspoken disappointments is this: Rarely do we know the extent of the difference we make in one another’s lives. We stumble across an article, catch the tail end of a conversation, receive a kind word from someone special, notice a tweet in passing … and something about it sticks. Maybe it inspires, or perhaps it irritates. But it calcifies, until we do something about it. And that’s one of the ways change happens. For me, Augie Ray , the executive director of community and collaboration at USAA , is one of those “silent” change agents.

What’s it like to be in Generation Flux? #IU12

Ad Your Comment Here

Kate will be speaking at Fast Company ‘s Innovation Uncensored event in New York on April 18th about what it’s like to be in Generation Flux. Hear more of her thoughts o ver at Fast Company. Related articles. Generation Flux And Women Leaders (entrepremusings.com). How To Get From A Great Idea To Actual Innovation (fastcompany.com).

Plugging The Leaks – Addressing The Early Stages of the Funnel

ANNUITAS

Our good friend Ardath Albee and I have recently had a series of conversations about the standard funnel that is used by many organizations.  (If you don’t know Ardath I highly recommend you follow her: @ardath421.) This post is a result of those discussions. The standard sales funnel for most organizations is linear with several stages: Inquiry. Closed. Let me explain. But they’re not yet an MQL?

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Social Media Outsourcing Increases 128% in Two Years [New Report]

Hubspot

Social Media Examiner's Michael Stelzner is releasing his 2012 State of the Social Media Marketing Industry report today after his 1:00 PM EST webinar with HubSpot's Content Strategist Kipp Bodnar, where the two will review all the juicy data. Turns out, in 2010, only 14% of marketers outsourced social media marketing. Last year, that number doubled to 28%. Design and Development. Analytics.

Top 10 Social Media Marketing Questions

Social Media B2B

Our friends at Social Media Examiner just released their 2012 Social Media Marketing Industry Report. This survey with 3800 marketers, half of whom work for B2B companies, uncovers the “who, what, where, when and why” of social media marketing. While there is lots of great information inside, and definitely worth a read, I wanted to share the top 10 questions that marketers want answered.

Nonprofits and Social Media: Which Sites Work Best for NPOs (and Why the Answer Isn’t All of Them)

WindMill Networking

Social media is a must for nonprofit organizations (NPOs). I say it every single month on this blog – NPOs have to get in the social media game if they want to stay relevant and grow their donor base with the up and coming (of age) donors. What I haven’t addressed is why NPOs shouldn’t use ALL social media networks unless they have a very large staff to manage them. Know your audience.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

B2B Finally Embraces Social Media

Content Marketing for BI

B2B Finally Embraces Social Media It seems like for so long, B2B companies struggled with the social media concept–how to get the attention of their customers through Twitter, Facebook, LinkedIn, YouTube, and other social avenues. But just give it time and most have found their social “voice.” Selling Through Social Media to Close More Leads. Marketing Sales Social Media B2B

Global Search Marketing

Biznology

Yesterday’s monthly Biznology® Webinar was called “Global Search Marketing.” I talked for 30 minutes about how to optimize your Web site for a global audience.   Lots of companies have products that can be sold outside their home country, but search marketing makes it easier than ever. Global Search Marketing from Mike Moran on Vimeo.

Jeff Ogden of Find New Customers review of the book, Energize Growth Now, by Lisa Nirell

Fearless Competitor

4 out of 5 stars  (Based on a review of a reviewer copy of the book.). Energize Growth Now , by Lisa Nirell was sent to me for my review with the handwritten note “Jeff – Here’s to an Energized 2012!”, ”, Lisa. Thanks, Lisa. The tagline of this book is “The Marketing Guide to a Wealthy Company.” Amen, Lisa (Jeff). About our rating system: We’re tough.

15 Powerful Reconversion Opportunities for Your Welcome Emails

Hubspot

Marketers have a huge opportunity with welcome emails. According to Skyline Technologies , welcome emails have an average open rate of 50-60%. It makes sense; as the double opt-in process has become more commonplace, people expect to return to their inbox and receive one or two emails that confirm their request and welcome them as a new subscriber. Typical Welcome Email Content.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

How NOT to Promote a Webinar – Why a Speaker Bio is Required

Fearless Competitor

Check out this invitation I just received from Find New Customers client, Silverpop. We write a monthly column for their blog. Believe me, I don’t like criticizing a client, but there are important lessons to be learned here. What do you think? They’re inviting me to a webinar about Foursquare and Facebook. But there is a BIG problem with it. There is no presenter bio listed. Who is Adam Steinberg? Note: Adam’s name is buried deep within the invitation. Very easily missed.). Does Adam have any credibility in this space? All we have is his name.). What do you think of it?

The A Factor. How Attitude Can Make Or Break Your Sales Career

Sales Prospecting Perspectives

Over the years I have had the good fortune to work with many talented sales pros. The one thing I have observed over that time and across multiple industries, is that the people with the right attitude always come out on top. Always. Sure being smart and hardworking goes a long way. As does constantly learning and improving your craft. We have all worked with the nay sayers.

How to Use Email to Re-Engage Sleepy Subscribers

Hubspot

As an email marketer, you already know you're losing about 25% of your email list every year. It happens; people lose interest in your company, change email addresses, unsubscribe -- it's all part of the email marketing game. This post will walk you through why email re-engagement campaigns are crucial to your email marketing program's success , and exactly how you can implement one for yourself.

How Much Should I Spend on My B2B Marketing (Part 2)

B2B Marketing Traction

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. When you budget your marketing dollars, it’s important to understand where you are in your  product, service, or company life cycle. In an earlier post, I blogged on how to calculate your marketing budget by understanding your sales history. Introduction. Growth. Maturity. Decline.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Great B2B Marketing is Built Upon Buyer Personas

Fearless Competitor

This post also ran on the Silverpop blog, which you can read here: [link]. Let’s say you’re committed to driving qualified sales leads in your business. Your company leadership just gave you a quota of qualified sales leads. So you went to work on it. You bought Adwords. You sponsored some events. You hired a writer to pen a white paper. While that’s all great, if you missed the step of crafting buyer personas, all those efforts are far less than ideal. Great B2B marketing starts with Buyer Personas. Learn more in the video interviews below. Understanding Buyer Personas.

Online Publishing at Top – Newspapers at Bottom

Aggregage

An interesting report published by LinkedIn that calculated the growth rates in industry size between 2007 and 2011. Here’s what they found: Look at what’s at the bottom: Newspapers. Look at what’s at the top: Internet. Online Publishing. It’s a classic innovator’s dilemma. Their successful, larger business makes it hard to innovate to smaller, new businesses. Curation

Revenue Performance Management: Startling Stats Show that Your Success Depends on It

Modern B2B Marketing

by Seth Resler “Revenue Performance Management” (RPM) will be one of the most important business concepts to emerge in this decade. The future of B2B revenue revolves around it. Your success as an organization depends upon it. And your career as a leader may hinge upon it. How do we know? So, what is it RPM? Revenue Performance Management begins with a shift in mindset.

B2B 7

Why aren’t more brands using mobile advertising?

Sazbean

As a mobile advertising pundit who lives and breathes the mobile advertising world including its demographics and growth stats, I remain confounded that more brands have not yet jumped fully into this unique opportunity to reach audiences. Of course, there are the early adopter companies and forward thinking organizations playing in this space but I am surprised that brands have not yet leaped on board in a way that matches the audience adoption of the mobile platform. Look at the audience stats. For example, by the end of 2011 it has been estimated that there are 1.2 by Dale Carr.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Are You Cultivating Your Inside Sales Teams Success?

Sales Prospecting Perspectives

Being a small company, every single person we have working in our organization has, at one point, experienced the glory of the cold calling trenches. We have a full understanding of how much of a grind it can be on certain days. As a result, we also have to understand what it takes to keep our folks engaged. We recognize the obvious benefits of a solid compensation plan, fun sales contests and Thursday night beer with work pals. But ultimately what does it take to keep your team energized in what they do every day? It is easy to get stuck in back-to-back meetings day after day.

Business Development Manager Jobs

Business Growth Development

CEO of General Electric Jeffrey Immelt speaks about jobs. You may not be aware of the fact that we launched a business development manager jobs board  a couple of months ago and it’s already starting to see some interest as shown in the graph below. This will be increasing over the coming months as traffic to this site continues to increase. IT/Technology. Digital Media. Green/Sustainable.

Does Timeline Increase Engagement?

Manhattan Marketing Maven

Now that Facebook has strong-armed everyone into the Timeline format, a skirmish has broken out over how much incremental engagement brands can expect.    Introduced with claims that Timeline increased engagement for Toyota by 161 percent and Livestrong by 156%, expectations ran high. It turns out that this study covered only 15 brand pages over a 60-day period and covered Facebook’s beta partners, like Red Bull, Coca Cola, Walmart or Macy’s, who had strong existing brand social presence, and who switched over early and were highly publicized and hardly representative. 

I'm Calling it Quits -- and Here's Why

Jill Konrath's Fresh Sales Strategies Blog

It's been ten years since I first launched my Selling to Big Companies website. created it because I had a passionate desire to help smaller firms land larger contracts. And, because my clients are bigger companies, I know what it takes. spent months writing ebooks, developing audio programs and creating just-in-time learning for these entrepreneurs. And who knows what's coming after that.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

INFOGRAPHIC: Content Marketing ROI

Client Bridge

From SIGMA Marketing Group, here's an infographic based on a report from Econsultancy titled "2012 B2B Content Marketing Best Practices Report". It highlights the metrics that content marketers follow when measuring success. View Original Article

Business Development Manager Jobs Board

Business Growth Development

You may not be aware of the fact that we launched a business development manager jobs board  a couple of months ago and it’s already starting to see some interest as shown in the graph below. This will be increasing over the coming months as traffic to this site continues to increase. Many of the advertised positions are probably out of date or even hooks just to get CV’s.

Top 5 Things Marketers Should Know About Facebook's Timeline Brand Pages

SnapApp

Below is a quick overview of some of the things Facebook page administrators should know today to? prepare for and manage their Facebook Page with Timeline, but first, start with a quick ?Are Are you ready for Timeline?? quiz to test how much you know about Timeline and what it means for your page. 1. It's not Optional: Your page has already swapped over! Make sure you check it out. On March 30th, Facebook migrated? all company/ brand pages to Timeline? switch that it had started with personal pages several months ago. 2. Facebook Pages ?look? different. There are all sorts of ?new? bye-bye ?like-gating?

Business Development Manager Jobs

Business Growth Development

CEO of General Electric Jeffrey Immelt speaks about jobs. You may not be aware of the fact that we launched a business development manager jobs board  a couple of months ago and it’s already starting to see some interest as shown in the graph below. This will be increasing over the coming months as traffic to this site continues to increase. IT/Technology. Digital Media. Green/Sustainable.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.