Marketing Insider Group

JULY 17, 2018

Those spellbinding content marketing strategies – the ones that have catapulted startups into industry dominance and made decades-old brands more relevant than ever – they are not the product of a single creative genius. Nope. It’s not a brilliant content creator or a flash of wisdom few of us can ever hope to attain. It’s […]. The post How to Build a Killer Content Marketing Team appeared first on Marketing Insider Group.

Content Marketing 151

Content Marketing Ad Building Startups Content 151

Act-On

JULY 17, 2018

Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation.

Marketing Automation Services 218

Marketing Automation Services Marketing Automation Email Marketing Automation 218

Webbiquity

JULY 17, 2018

Guest post by Sphoorti Bhandare. As a B2B marketer, you navigate a long purchase cycle to get buy-in from decision-makers at every touch point. You work with sales, content, SEO, and customer care champions to promote targeted messaging. Overall, you’re doing the right things. In reality, educating and nurturing B2B buyers in this crowded digital space is tough.

PR 182

PR Paid Content B2B Thought Leadership B2B Marketing 182

Zoominfo

JULY 17, 2018

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service.

Webinar Metrics 255

Webinar Metrics Paid Content Paid Search Agency Allocation 255

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Onalytica B2B

JULY 17, 2018

Jonathan Aufray – Co-founder and CEO at Growth Hackers. Key Topics: Startups, Growth Hacking, Digital Marketing. Location: Taipei, Taiwan. Bio: Jonathan Aufray is the co-founder and CEO at Growth Hackers. He helps startups, SMBs and fellow entrepreneurs grow with growth hacking and digital marketing. In the past 15 years, he has lived in 7 countries (France: where he is originally from, US, UK, Ireland, Spain, Australia and now Taiwan) and has done business with entrepreneurs from more

Marketing AI 139

Marketing AI Startups Network Marketing Marketing Automation Services 139

Biznology

JULY 17, 2018

While it’s impossible to lump online influencers into one pile, there are quite a few things that Kristen Matthews and I came up with when we chatted last week. It Takes a Client to Make a Campaign. If you haven’t read last week’s article, What Clients Want and Expect from Influencer Marketing, According to Creator Relations Master, Kristen Matthews , you should start there.

Budget Programs 135

Budget Programs First-Mover Advantage Ad brokers Long Tail Marketing 135

Onalytica B2B

JULY 17, 2018

Adam Saxton – Senior Program Manager at Microsoft. Key Topics: Power BI, SQL Server Reporting Services, Analysis Services. Location: Conroe, Texas (Greater Houston area), USA. Bio: Adam Saxton is just a guy in a cube doing the work! Having worked with Microsoft Business Intelligence products since 2005, he mainly focuses on Power BI and Analysis Services now.

Enterprise Management 100

Enterprise Management Work Management Analysis Youtube 100

Adobe Experience Cloud Blog

JULY 17, 2018

Customers are the heart of your businesses. After all, they provide the revenue to keep your establishment running strong—the fuel to your engine, the peanut butter to your jelly, the milk to your mustache—too much? Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Oktopost

JULY 17, 2018

Whether you’re already participating in an employee advocacy program or just getting started, it should come as no surprise that “thought leadership” can have a huge positive impact on your career. But with multiple social networks, tons of available content, and a typically busy schedule, how does one become a top employee advocate, without spending […].

Thought Leadership 94

Thought Leadership Tips Social Networks Positioning 94

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

PureB2B

JULY 17, 2018

Leads are some of the most effective markers that measure the growth of your business. Leads can be generated through various methods, though some are more effective than others, depending on the nature of your business. While there are many different lead generation strategies , quality is not always guaranteed, so you need to set a firm budget for acquiring these kinds of leads.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 62

Only B2B

JULY 17, 2018

Is Your Lead Really Sales Qualified? Here’s How To Tell This article was originally written by Vikas Bhatt and first appeared on Marketo. Marketing and sales team are active players in. The post appeared first on ONLY B2B.

Sales Qualified Leads 67

Sales Qualified Leads Marketo High Quality Lead Marketing Qualified Leads 67

EveryoneSocial

JULY 17, 2018

A team that is invested, inspired and engaged can lead your company to all sorts of success. That doesn’t just apply to one aspect of your company either as positive employee engagement can boost sales, marketing, and HR efforts. But, many people in most workplaces are not as engaged as they could be, even now when we all know how important employee engagement is to business.

Paid Search Agency 70

Paid Search Agency Companies Conference Work Management 70

JotForm

JULY 17, 2018

After graduating with a degree in Computer Science, I moved to New York City to pursue my first job as a Junior Developer at a small software firm. When my first day rolled around, I was bright-eyed and bushy-tailed, eager to show my new colleagues what I could do. I spent all day coding up the gr.

Software 64

Software 64

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Standard

JULY 17, 2018

Ask any marketer what their goal is for their day-to-day work, and you might get a long list of acronyms, metrics, or business jargon in response. But if you press most marketers about what their one goal is—the one thing that they try to accomplish at any job—a very common answer to hear is simply “to earn people’s trust.” Perhaps no marketing discipline is more keenly aware of this than financial content marketing.

Trends 66

Trends Content Trust Marketing FAQ 66

Vidyard

JULY 17, 2018

“The hardest part of the sales process is getting to engagement,” says Trish Bertuzzi. All too often salespeople make the problem worse by bombarding their prospects with impersonal and irrelevant messages. So how do you avoid the pitfalls of sales fails and create outreach that wins? Vidyard’s Shikha Bindra sat down with Terminus’ Morgan Gillespie and J.Barrow’s Morgan Ingram to discuss.

Video Marketing 61

Video Marketing Cold Calling Outreach Profiling 61

Outreach

JULY 17, 2018

At Outreach, we believe that salespeople are the lifeblood of any business. They form real connections with prospects through authentic communication and a consultative approach. And that takes the right messaging and content at the right time. That’s why we are excited to announce our new integration with Highspot , a leading enablement solution for high-performing sales teams!

Outreach 65

Outreach Template Work Management Case Study 65

MarketMuse

JULY 17, 2018

You spoke we listened. In our effort to help organizations create stronger content that ranks better, we carefully listened to the needs of users in our previous platform. The result is a content command center we call the MarketMuse Suite.

Organization 61

Organization Content 61

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Aberdeen

JULY 17, 2018

The unemployment rate reached the lowest point in the last 18 years in May of this year, giving a heavy dose of optimism to both employers and employees. With such a strong economic environment, many companies are on the path to expansion and growth. HR departments around the world are embracing new tools and systems to help with an influx of new talent, and to retain their current workforce.

Work Management 58

Work Management Trends Correlation Training 58

Navigate the Channel

JULY 17, 2018

Learning more about your customer base may be the number one way to grow your presence in the market and zoom ahead of your competition. However, those same tired customer surveys from years ago are simply not getting the job done anymore. We’ve put together five tips to help you supercharge your surveys and “make them great again!” What could be better than that?

Customer Surveys 50

Customer Surveys Research Search Marketing Tips 50

Marketing In Real Life

JULY 17, 2018

Nearly everyone reads, or at least skims, the personnel moves sections in magazines and email newsletters to see what competitors are up to, what long lost colleagues are doing and to find new prospects. While nearly everyone looks at these news items about new hires, promotions and other staffing news, nearly everyone overlooks that placing company news in these sections not only scores points with the featured staffer but it also creates an opportunity to promote the company and its products a

Newsletter 54

Newsletter Promotion Features Service 54

BOP Design

JULY 17, 2018

You’ve seen the ads, putting together a website is as easy as 1…2…3! All you need to do is add your logo, change the colors, and put in some copy, right? It’s true that certain website builders, like Wix or Squarespace, enable you to build a website fairly quickly. However, building a custom B2B website is not so quick (or cheap).

Marketing Websites 49

Marketing Websites Paid Search Agency Ads B2B 49

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Strategic-IC

JULY 17, 2018

How long does it take to plan, develop and execute an Account-Based Marketing strategy, and how long does it take to see results? Assessing ABM timescales can be tricky - particularly if you’ve not run a campaign before and need to secure internal buy-in, resources and insights. Because of this, running an ABM pilot programme is a best practice ahead of full campaign investment, allowing you to; Develop campaign structure, Build a foundation of resources and insight, Assess likely campaign times

Account Based Marketing 48

Account Based Marketing ABM Advertising Benchmark Planning 48

Hubspot

JULY 17, 2018

It's been less than a year since HQ Trivia launched -- and since then (around here, at least), it's hard to go a day without hearing its name. Don't get me wrong. As a major proponent of pub trivia nights (not that I excel at them), I can see the appeal of a trivia app. But one, I thought, that is consumed passively -- perhaps while waiting in line, or in the waiting room of a doctor's office.

Marketing Strategy 50

Marketing Strategy Marketing & Strategy Work Management Paid Search Agency 50

MarketMuse

JULY 17, 2018

At MarketMuse we have a special place in our heart for companies that value content as much as we do. That’s why we’re so excited to announce our partnership with Acrolinx. Here's the official press release.

ROI 43

ROI Press Content Companies 43

Opt Intelligence

JULY 17, 2018

Breakups are tough. Romantic, platonic…it’s never fun to see someone go, even if it’s for the right reasons. So if the word “unsubscribe” sparks fear in your heart, you’re not alone. But you also may be missing the bright side of unsubscribes. Here’s a quick look at how unsubscribes can be good for your email list. Email delivery is getting more difficult.

Opt-in 40

Opt-in Deliverability Aggregators Click Rate 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Heinz Marketing

JULY 17, 2018

Heinz Marketing hosts a quarterly CMO roundtable breakfast in Seattle. Our focus is facilitating and informal peer-peer conversation on a range of topics and challenges that marketing leaders face. Our latest breakfast included CMO’s and marketing VP’s from some of the largest tech, rapid growth startups and established companies in the Seattle area.

CMO 41

CMO Peer-to-peer Work Management Marketing Management 41

Ledger Bennett

JULY 17, 2018

What is the Eloqua B2B Masters qualification? It’s the only industry recognized accreditation for B2B Oracle Eloqua and shows recognition of best practices within marketing automation platforms. The modules for the qualification include the fundamentals of Eloqua and revenue performance management (RPM). We’ll cover the modules in depth later…. You can use live virtual format (LVC) classes where you join a class at a set time or view OnDemand recordings to learn the content.

Eloqua 40

Eloqua Marketing Automation Services B2B Class 40

Aberdeen

JULY 17, 2018

Artificial intelligence (AI) is a major opportunity for manufacturers, fueling a “virtuous circle” in which AI-ingested data fuels better insights via machine learning. Data is plentiful in manufacturing, but operational insight and predictive maintenance insight is in short supply. Machine learning, however, can enable such insight and for that reason is one of many high-potential areas for AI-centric Industry 4.0 in manufacturing (Figure 1).

Digital Transformation 40

Digital Transformation Work Management Class User-Generated Content 40