Mon.Jan 23, 2017

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Proof that Account-based Marketing Works

ViewPoint

Companies that spend less on their marketing programs and generate better and bigger deals using a super-targeted approach to marketing are using an approach that you might have heard about—account-based marketing. Here’s a specific example for you. One healthcare IT solutions company with a complex solution and a finite market learned first-hand just how account-based marketing works.

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Find New Customers But Keep The Old – One Is Silver And The Other Is Gold

Marketing Insider Group

Sometimes browsing the latest trends in marketing can be like walking through a carnival. There are plenty of half-baked ideas, and digital obsessions beefed up with content marketing lingo like an MMA fighter on steroids. But not the meaty answers that you seek. Do you feel like this? Then it may be time to get […]. The post Find New Customers But Keep The Old – One Is Silver And The Other Is Gold appeared first on Marketing Insider Group.

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#FlipMyFunnel Launches Account Based Marketing University

Customer Experience Matrix

Not the ABMU mascot It sometimes seems that Account Based Marketing is really Marketing Automation 2.0, in that many people leading the charge to ABM were also involved in launching B2B marketing automation ten years or so ago. How none of us has aged a day is a mystery we shan't discuss. One of the lessons learned during the growth of marketing automation was how important it is to get marketers trained in new techniques.

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Engage at Scale: Leveraging Individualized Customer Micro-moments ( Part 1)

Marketing Insider Group

This is a two-part series. There are various definitions about Customer Micro-moments that exist. This series that explores an increasing understanding of the customer as technology and customer behavior evolves and what business must do to keep up with this evolution. We now live in an experience economy. Content creators, influencers, media platforms and advertisers understand the fundamental […].

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Report: VR and 360-Degree Marketing Videos Can Generate Brand Favorability

KoMarketing Associates

As virtual reality and 360-degree videos become more widely used, individuals are showing favorability toward immersive marketing and advertising tactics. A survey conducted by YuMe recently asked more than 800 participants in the U.S. about their attitudes on using immersive technology, such as VR, to better understand marketing and advertising. About 60 percent who tried VR said that it created a more positive view of brands.

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Every Day Life is very Interesting

Ambal's Amusings

Many of you ask me – “Ambal – How do you have so many things to say about every day boring things and occurrences?” I don’t know quite know how to answer that question. So, let me do a show-and-tell. Top: #dominantalleles (or something of that sort) Gets the fix-things-and-help-Amma genes from both sides of … Continue reading Every Day Life is very Interesting.

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How to Leverage Intent Data to Drive More Revenue

Adobe Experience Cloud Blog

Author: Travis Kaufman As key drivers of the revenue team, marketing and sales are constantly looking for the next innovative method to get a competitive edge—particularly in generating revenue for the business. One method that continues to pique interest is intent data. Having created numerous products that leverage massive volumes of data in the marketing and sales space, we get asked many questions about how to best leverage intent data.

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5 Highly Effective Hashtag Tracking Methods

Sprout Social

Hashtags are much more than just a way to make Tweets and Instagram posts more entertaining. You’ve probably seen your fair share of random hashtags thrown onto the end of Tweets and Instagram captions that seem to serve no real purpose. But when used correctly, hashtags can be one of the most effective ways to track your social media marketing campaigns, brand influence and a lot more.

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10 Brands Show Us How Email Marketing is Done

PureB2B

An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts. Direct Marketing Association also noted that there is a 4,300 percent return on investment when it comes to email marketing for businesses in the United States.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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20 of the Best Free Fonts for Designers

Hubspot

Finding stylish fonts for your design projects can be a major time sink -- especially when you have to wade through seemingly endless pages of typefaces that don't suit the vision you have in your head. Finding a free font can be even more of a hassle. So what's a budget-strapped designer to do? We've scoured the depths of the internet so you don't have to, coming up with 20 of the best free scripts, serifs, and sans-serifs to use in your next design project.

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10 Brands Show Us How Email Marketing is Done

PureB2B

An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts. Direct Marketing Association also noted that there is a 4,300 percent return on investment when it comes to email marketing for businesses in the United States.

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Why Facebook Ads Will Make You Successful in 2017 & Beyond

Hubspot

Facebook Ads are going to drive more leads for your business in 2017 than any other paid channel. You’ll need to have the right strategy and execute with agility and precision, but right now there is a massive Facebook opportunity for inbound marketers. An opportunity that if you take advantage of now, will pay off for years. Technology changes fast but that doesn’t stop us from missing big shifts.

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7 Traits Every Modern Marketer Needs to Have

Leadspace

Marketing professionals: when you think about your role at your company, how do you see yourself fitting into the bigger picture? Do you see yourself as the first line of attack for your pipeline? Or simply a lead generator for the sales reps? However you answer, you aren’t alone. Most organizations think of marketing this way. Unfortunately, it’s no coincidence that these same companies could stand to improve their profitability dramatically.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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11 Soundless Videos We Love (And Why)

Hubspot

What was your most embarrassing office etiquette moment? For me, it was when I started to watch a hilarious video of a sheep screaming like a human and quickly realized my headphones weren’t plugged in. I frantically scrambled for the mute button on my keyboard while my distracted coworkers laughed at my mishap. Sound familiar? Since then, I don't watch videos at work unless they don’t require sound.

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Meet the Vidyard Team, Video Style: Thomas Karthaus

Vidyard

Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people who work at Vidyard, using our favorite medium — video! For this episode, we caught up with Thomas Karthaus, Video Specialist here at Vidyard. Discover who the most influential person is in Thomas’ professional life, and the funniest thing his dog has ever done in this video: What didn’t make the cut.

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5 CSR Tips So You Can Start Giving Back This New Year

Hubspot

As the Chinese New Year rolls around again, the grown ups start filling up red envelopes with token amounts of cash as gifts to younger ones in the family. Much like any other holiday season (ahem, Christmas), the Lunar New Year is a season of gifting and showing appreciation. Besides the lovely “ang paos” (red packets) that we receive, it is also about showing you care and wishing others well.

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By: Master Storytelling to Boost Nonprofit Content Marketing

i-Scoop

[…] If you’re still new to “content marketing” take a brief tutorial on content marketing here to learn about the value it offers to you and your […].

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How To Track ROI On Your Growth Hacking Efforts

EveryoneSocial

You know that thing Dropbox did to become a $4 billion company ? What the Broadway musical Hamilton did to draw in 50,000 lottery ticket entrants on its first day, crashing its website? Growth hack. Actually, it’s not so much “hacking” as it is “growth.” Hacking suggests a quick, temporary, and often times inelegant solution. What brought these brands success though, was constant iteration and a focus on the long-term.

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Growth of the IoT Managed Security Services market 2017-2021

i-Scoop

Managed security services are on the rise for a mix of reasons. The evolving and increasingly complex threat landscape, the inability to deal with it (as a company), due to limited resources, and the overall trend to focus on the business and go for ‘managed’ and ‘as a Service’ are just a few. The exact […].

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Lessons from Cuba: Experience is Everything

The Freeman Company

Why face-to-face transcends barriers to create a human-level connection

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Where Do Bots Come From? A Brief History

Hubspot

Any fan of 90s pop culture will remember the show “Clarissa Explains It All,” a series about a precocious adolescent whose adventures most of us could only dream about. In one episode, Clarissa was required to write a poem for school, but lacked the skills or motivation to carry it out. But she was in luck -- her computer wrote the poem for her, and it was a hit.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Conducting Global Marketing Teams Around the World: An Interview with AJ Huisman

Content Standard

AJ Huisman, founder of Y Content and early adopter of the content marketing approach, once said , “Maybe it would be better if we call [the chief content officer] a contributing content orchestrator—someone that contributes to combine all content, as though he or she was a conductor, in a relevant and harmonious manner in real-time. In the end, we all have to contribute to that same purpose.” It’s an apt suggestion—one that is amplified in an international business context.

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Blockchain marketing: how the technology behind Bitcoin could change marketing

chiefmartech

The following is a guest post by Jeremy Epstein , CEO of Never Stop Marketing. Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OB1 and OpenBazaar. Previously, he was VP of marketing at Sprinklr. You’ve probably heard about Bitcoin. You may have heard about the blockchain. It’s the underlying technology that makes Bitcoin possible without any centralized authority.

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How a brand audit could revitalize the Democratic party

Biznology

Since the presidential election, Trump has dominated the news with his Twitter comments, controversial cabinet appointments, and extraordinary views on major issues for 2017. What we don’t hear much about is the Democratic Party and whether their current values still resonate with enough voters to be successful in the future. Maybe it should re-brand itself?