Tue.May 19, 2015

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Dead is Dead! (At Least in Sales and Marketing)

ViewPoint

Have you noticed how many things are dead these days? Cold calling is dead. Outbound marketing is dead. Many say that even marketing as a whole is dead. I grew up during a time when it seemed like a lot of things were dead: Paul was dead. (The rumor in 1969 was that if you played “Revolution 9” from the White album backwards, you heard the band in an apparent reference to Paul say, “turn me on, dead man.

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3 Marketing Lessons Learned in 3 Weeks

KoMarketing Associates

If you’ve been keeping up with KoMarketing , you know we’ve been traveling, speaking, writing, and continuing to create and drive awesome online marketing programs for our clients. And though it’s been hectic, for me, it’s provided another way to learn and improve my skills as a marketer. While I can’t possibly capture everything in one post, I thought I’d focus on three of the lessons I’ve learned through these various trips over the past three weeks.

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Search isn’t about search anymore, it’s about social

Biznology

Search will never be the same as it was as recently as a few years ago. Google is severely penalizing sites that are buying links or are invested in private blog networks. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being removed completely, stripping many eCommerce sites of millions of dollars in revenue.

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Content Marketing Questions — How To Do Marketing With No Budget?

Marketing Insider Group

I have done a whole bunch of interviews in the last few weeks on content marketing questions. And since I believe one of the best content marketing hacks is to turn your most frequently asked questions into helpful pieces of information for your audience, I am going to try and demonstrate that approach in this next series of posts. Here are my best answers to 16 content marketing questions I received from a partner.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. According to the 2015 B2B Marketing Content Benchmark study by the Content Marketing Institute and Marketing Profs, B2B marketers don’t allocate much of their budget to content marketing.

More Trending

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How To Write A Successful RFP For Your B2B Website Project

EMagine B2B Blog

Being in Business Development, I’ve had my fair share of completing Request For Proposals, or RFP’s. And if we’re being completely honest, RFP’s can sometimes, well…suck. Here are a few reasons why: The impersonal nature of them: “ DEAR VENDOR , we invite you to bid on this important project.” (This of course is after I reached out to them, personally addressing them by their name, and also included mine in the signature).

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What I Learned In A Year of B2B Social Media Marketing

MLT Creative

In this post I will be sharing the things I learned from my first year of social media marketing. I was a junior in college majoring in Communications and Religion. If I wanted a job when I graduated I needed to get an internship and get one fast. After making frantic calls to friends and family I was lucky enough to land an internship with Atlanta b2b marketing company MLT Creative.

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How to Remove the Background of a Photo in Photoshop or PowerPoint

Hubspot

You know what one of my biggest design pet peeves is? When I'm trying to design something, but there's an unwanted background on the image I'm using. Either I want to remove the photo background altogether, or I prefer a transparent background so the image assumes the look of any other background I put behind it. Take the image on the left above, which is from our free, downloadable collection of holiday stock photos.

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5 Technology Services Blogging Blunders to Avoid

Hinge Marketing

Starting a new technology blog is exciting, a little intimidating — and comes with a long list of important decisions. You know that, first and foremost, you want to produce educational content that is valuable to your target audience. Yet, somehow, despite your best efforts to establish a strong blogging routine, you may find yourself hitting a few common roadblocks.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook

Hubspot

When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Publishers were excited -- by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community. Users were also excited -- Instant Articles are much faster and more interactive than typical mobile websites.

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Get Sirius About Demand

SnapApp

Between cowboy boots, the Neon Trees, and BBQ, leaders of marketing and sales came together at last week’s SiriusDecisions Summit to understand how to work together to create more demand. Demand generation is owned by both sales and marketing, and only by working together can the two departments put up the company numbers and deliver a seamless and enjoyable experience for the buyer.

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Sick of Dealing With a Messy Office? 10 Free Posters & Badges to Help You Fight Back

Hubspot

Whoever said “cleanliness is next to godliness” hasn’t spent much time in office kitchens lately. Regardless of whether you work at a Fortune 500 company, a small startup, or a mid-sized financial services firm, communal office kitchens have a funny way of attracting messes, spills, and close encounters of the liquid kind at every turn. HubSpot, for all of its charms, is not immune to the messy office kitchen either.

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It's a 90s Brand Revival: Clearly Canadian and Original New York Seltzer are Back

Brandfolder

Hold onto your culottes because two more staples from the 90s are making a comeback: Original New York Seltzer and Clearly Canadian beverages. This announcement comes hot off the heels.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Creating The First Ever MarTech “Customer Experience” Stack

LeanData

Scott Brinker’s annual Marketing Tech Landscape Supergraphic grew by 98% to 1,876 vendors between 2014 and 2015. Unfortunately, most marketers, myself included, are still not sure where to start.

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Facebook Updates Native Content Solution with Instant Articles

Content Standard

Facebook has always set the bar for social media. With the earliest Facebook updates bringing in features that are now standard fare for social platforms (sharing and page analytics, for example), many marketers see Facebook announcements or updates as harbingers for the future of social media as a medium—and the future, it seems, may now include a notably journalistic bent.

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Creating The First Ever MarTech “Customer Experience” Stack

LeanData

Scott Brinker’s annual Marketing Tech Landscape Supergraphic grew by 98% to 1,876 vendors between 2014 and 2015. Unfortunately, most marketers, myself included, are still not sure where to start.

Vendors 40
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Modern Marketing Skills

ANNUITAS

The skills required to be an effective marketer keep changing, just as the ways in which we drive demand generation keep changing. Demand Generation is built on a solid strategy and that encompasses many different components. It seems again and again, marketers are not able to keep up with the perpetual quest to obtain new skills in areas including marketing automation (now really a basic requirement for any marketer), analytics, content marketing, search engine optimization, content management

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Creating The First Ever MarTech “Customer Experience” Stack

LeanData

Scott Brinker’s annual Marketing Tech Landscape Supergraphic grew by 98% to 1,876 vendors between 2014 and 2015. Unfortunately, most marketers, myself included, are still not sure where to start.

Vendors 40
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Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit

The ROI Guy

Last week we had the pleasure of attending our 10 th SiriusDecisions Summit in Nashville, a gathering of over 2,300 sales and marketing professionals. There was plenty of content, conversations and cowboy hats. And plenty of controversy too, with SiriusDecisions taking on three big industry myths, with important new research findings: #1 - Death of a Salesman?

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Email Marketing Still Effective But Evolving

KEO Marketing

As we have said here quite a few times recently, email continues to be an effective marketing channel for those who know how to use it well. The latest Email Marketing Industry Census (based on results gathered in January and February of this year) shows that email continues to be a leading channel for delivering return on investment. Its role is evolving, though.

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How to Create a Social Media Crisis Management Plan [Free Template]

Hubspot

Social media community managers and public relations professionals have to deal with little problems every single day. These could include nasty comments, unhappy customers, delivery issues, or a marketing faux pas -- all problems that arise frequently and deserve reasonable and empathetic responses. There are times when they also have to deal with real crises, such as gun terror, natural disasters, and white collar crime.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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How Much Value Do Your Salespeople Generate with Thought Leadership?

Content Standard

While the term “thought leadership” predates the idea of content marketing, the two are surprisingly similar in definition: Both deal in innovative ideas and measure quality by the degree to which they offer value. For content marketing to succeed in driving a sales cycle 60 to 90 percent of the way, it must retain the freshness and third-party validation of thought leadership.