The Heart Is More Than A Pump
Marketing Insider Group
JULY 26, 2015
There it was again. The look. I usually get it from traditional marketing professionals , but this time the look emanated from the heart surgeon that I shared an aisle with on a transcontinental flight. He had just finished describing a heart replacement procedure (don’t you wanna be stuck in an airplane with me?) and I had asked a question. “How does a transplant patient react emotionally to losing their heart?”.
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