Sun.Oct 26, 2014

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The nuances of the free trial offer

Direct Response Coach

'The free trial offer is one of the most common types of direct response offers. You see it everywhere – online, in print, on TV and radio. The free trial offer has been around forever. And for certain products or services, the free trial will always have great appeal. Here’s why: For consumers, [.]. The post The nuances of the free trial offer appeared first on McCarthy and King Marketing.

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The time I spent the World Series in handcuffs

Convince & Convert

'We take for granted our ability to text, tweet, Instagram, Snapchat, and email at a moment’s notice. Our hyper-connectedness seems altogether natural, but it wasn’t THAT long ago that we were unable to communicate, share, reach out, or ask for help….even when we really needed to do so. I’m writing this on an airplane, returning from Kansas City where I gave a presentation at a digital storytelling conference , amidst a local populace fully frenzied about the Royals’ first World Series appearanc

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7 Ways to Improve Your Relationships With Tough Clients

Hubspot

'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. I recently wrote a piece on bad clients and the bad attitudes of agencies. In writing it, I was reminding myself as much as anyone else that clients who are willing to pay for expertise to solve important business challenges are often in pain.

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Lesson 1: Make it Human (let’s get emotional)

TaylorMadeIn KEW

Last week I revisited the 5 lessons I learned from my award-winning NHS@75 campaign and refined those lessons to better reflect our fast and fluid marketing landscape. Make it Human (let’s get emotional). Our customers are on social media (listen and engage). Involve the wider business upfront (engage and promote). Dare to be different (take some risks).

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.