Sun.Jul 05, 2015

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3 Incredibly Easy Ideas To Get Customers To Pay For Content

Marketing Insider Group

Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! Like a toll road, gated content full of how-to insight and relevant research is likely the quickest way for your client to reach their decision destination.

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How to create a direct mail test matrix

Direct Response Coach

Testing is the path to success in direct mail. Generally, testing involves just two elements – testing one item against another … such as two different mailing lists, or two offers, or two formats or two messages or two of anything else. This is known as an A/B split test. You select the two items [.]. The post How to create a direct mail test matrix appeared first on McCarthy and King Marketing.

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21 of the Most Inspiring Ad Campaigns of the Last 12 Months

Hubspot

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. A great idea can inspire. But it can also made you jealous of its simplicity, humor, emotion, and elegance. And no other event in the marketing and advertising industry brings so many jealousy-inducing ideas together as the Cannes Lions International Festival of Creativity.

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7 behaviours of great marketers

TaylorMadeIn KEW

Last year I was on a flight back to London and the person sitting next to me was reading The 7 Habits of Highly Effective People by Stephen Covey. This little book was published in 1989 and according to Wikipedia it has sold more than 20 million copies in 38 languages worldwide, and remains one of the best-selling business books of all-time. 25 years on, sitting on that plane, I remembered loving this book, yet I hadn’t revisited it in a long time.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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6 Creative Ways to Repurpose Content

Brandfolder

We should think of content like we think about meal planning – why spend money on restocking your inventory when you can use what you already have? Producing and distributing.

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B2B Buyers Say Interactive Content Is More Effective

B2B Marketing Directions

DemandGen Report recently published the findings of its 2015 Content Preferences Survey. DemandGen has been conducting this survey annually since 2012, and it has always provided interesting insights regarding the content consumption behaviors and preferences of B2B buyers. About two-thirds (67%) of the respondents in the 2015 survey said they are relying more on content now to support purchase decisions than they did a year ago.

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Features & Updates for May & June

GreenRope

New Updates & Features (May & June 2015). As Summer is heating up, so is GreenRope’s feature set! We have a whole list of new upgrades and features that are sure to improve your business operations this season. This has been an exciting few months for us and we hope you are as excited as we are about everything we have going on. As of May and June, here is a brief overview of what is going on in your GreenRope account… Updates to Events: Search attendees by name or company.

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Facebook Welcomes Animated GIFs: Mind Blown

Content Standard

Facebook is catching up with rival social media platforms by supporting a popular form of content: animated GIFs. The company announced in June 2015 that Facebook’s News Feed would let users post GIFs by pasting the link into the status update field, according to Forbes. While GIFs can’t be uploaded yet—they’re only available through linking at the moment—GIFs are far more important to marketers than the novelty value they may be mistaken for.

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Features & Updates for May & June

GreenRope

New Updates & Features (May & June 2015). As Summer is heating up, so is GreenRope’s feature set! We have a whole list of new upgrades and features that are sure to improve your business operations this season. This has been an exciting few months for us and we hope you are as excited as we are about everything we have going on. As of May and June, here is a brief overview of what is going on in your GreenRope account… Updates to Events: Search attendees by name or company.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Features & Updates for May & June

GreenRope

New Updates & Features (May & June 2015). As Summer is heating up, so is GreenRope’s feature set! We have a whole list of new upgrades and features that are sure to improve your business operations this season. This has been an exciting few months for us and we hope you are as excited as we are about everything we have going on. As of May and June, here is a brief overview of what is going on in your GreenRope account… Updates to Events: Search attendees by name or company.

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Features & Updates for May & June

GreenRope

New Updates & Features (May & June 2015). As Summer is heating up, so is GreenRope’s feature set! We have a whole list of new upgrades and features that are sure to improve your business operations this season. This has been an exciting few months for us and we hope you are as excited as we are about everything we have going on. As of May and June, here is a brief overview of what is going on in your GreenRope account… Updates to Events: Search attendees by name or company.

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Features & Updates for May & June

GreenRope

New Updates & Features (May & June 2015). As Summer is heating up, so is GreenRope’s feature set! We have a whole list of new upgrades and features that are sure to improve your business operations this season. This has been an exciting few months for us and we hope you are as excited as we are about everything we have going on. As of May and June, here is a brief overview of what is going on in your GreenRope account… Updates to Events: Search attendees by name or company.

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Features & Updates for May & June

GreenRope

New Updates & Features (May & June 2015). As Summer is heating up, so is GreenRope’s feature set! We have a whole list of new upgrades and features that are sure to improve your business operations this season. This has been an exciting few months for us and we hope you are as excited as we are about everything we have going on. As of May and June, here is a brief overview of what is going on in your GreenRope account… Updates to Events: Search attendees by name or company.

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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Features & Updates for May & June

GreenRope

New Updates & Features (May & June 2015). As Summer is heating up, so is GreenRope’s feature set! We have a whole list of new upgrades and features that are sure to improve your business operations this season. This has been an exciting few months for us and we hope you are as excited as we are about everything we have going on. As of May and June, here is a brief overview of what is going on in your GreenRope account… Updates to Events: Search attendees by name or company.

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Features & Updates for May & June

GreenRope

New Updates & Features (May & June 2015). As Summer is heating up, so is GreenRope’s feature set! We have a whole list of new upgrades and features that are sure to improve your business operations this season. This has been an exciting few months for us and we hope you are as excited as we are about everything we have going on. As of May and June, here is a brief overview of what is going on in your GreenRope account… Updates to Events: Search attendees by name or company.

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Features & Updates for May & June

GreenRope

New Updates & Features (May & June 2015). As Summer is heating up, so is GreenRope’s feature set! We have a whole list of new upgrades and features that are sure to improve your business operations this season. This has been an exciting few months for us and we hope you are as excited as we are about everything we have going on. As of May and June, here is a brief overview of what is going on in your GreenRope account… Updates to Events: Search attendees by name or company.

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Features & Updates for May & June

GreenRope

New Updates & Features (May & June 2015). As Summer is heating up, so is GreenRope’s feature set! We have a whole list of new upgrades and features that are sure to improve your business operations this season. This has been an exciting few months for us and we hope you are as excited as we are about everything we have going on. As of May and June, here is a brief overview of what is going on in your GreenRope account… Updates to Events: Search attendees by name or company.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Features & Updates for May & June

GreenRope

New Updates & Features (May & June 2015). As Summer is heating up, so is GreenRope’s feature set! We have a whole list of new upgrades and features that are sure to improve your business operations this season. This has been an exciting few months for us and we hope you are as excited as we are about everything we have going on. As of May and June, here is a brief overview of what is going on in your GreenRope account… Updates to Events: Search attendees by name or company.

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Features & Updates for May & June

GreenRope

New Updates & Features (May & June 2015). As Summer is heating up, so is GreenRope’s feature set! We have a whole list of new upgrades and features that are sure to improve your business operations this season. This has been an exciting few months for us and we hope you are as excited as we are about everything we have going on. As of May and June, here is a brief overview of what is going on in your GreenRope account… Updates to Events: Search attendees by name or company.

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Features & Updates for May & June

GreenRope

New Updates & Features (May & June 2015). As Summer is heating up, so is GreenRope’s feature set! We have a whole list of new upgrades and features that are sure to improve your business operations this season. This has been an exciting few months for us and we hope you are as excited as we are about everything we have going on. As of May and June, here is a brief overview of what is going on in your GreenRope account… Updates to Events: Search attendees by name or company.

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Features & Updates for May & June

GreenRope

New Updates & Features (May & June 2015). As Summer is heating up, so is GreenRope’s feature set! We have a whole list of new upgrades and features that are sure to improve your business operations this season. This has been an exciting few months for us and we hope you are as excited as we are about everything we have going on. As of May and June, here is a brief overview of what is going on in your GreenRope account… Updates to Events: Search attendees by name or company.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Features & Updates for May & June

GreenRope

New Updates & Features (May & June 2015). As Summer is heating up, so is GreenRope’s feature set! We have a whole list of new upgrades and features that are sure to improve your business operations this season. This has been an exciting few months for us and we hope you are as excited as we are about everything we have going on. As of May and June, here is a brief overview of what is going on in your GreenRope account… Updates to Events: Search attendees by name or company.

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Features & Updates for May & June

GreenRope

New Updates & Features (May & June 2015). As Summer is heating up, so is GreenRope’s feature set! We have a whole list of new upgrades and features that are sure to improve your business operations this season. This has been an exciting few months for us and we hope you are as excited as we are about everything we have going on. As of May and June, here is a brief overview of what is going on in your GreenRope account… Updates to Events: Search attendees by name or company.

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Features & Updates for May & June

GreenRope

New Updates & Features (May & June 2015). As Summer is heating up, so is GreenRope’s feature set! We have a whole list of new upgrades and features that are sure to improve your business operations this season. This has been an exciting few months for us and we hope you are as excited as we are about everything we have going on. As of May and June, here is a brief overview of what is going on in your GreenRope account… Updates to Events: Search attendees by name or company.

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Features & Updates for May & June

GreenRope

New Updates & Features (May & June 2015). As Summer is heating up, so is GreenRope’s feature set! We have a whole list of new upgrades and features that are sure to improve your business operations this season. This has been an exciting few months for us and we hope you are as excited as we are about everything we have going on. As of May and June, here is a brief overview of what is going on in your GreenRope account… Updates to Events: Search attendees by name or company.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Features & Updates for May & June

GreenRope

New Updates & Features (May & June 2015). As Summer is heating up, so is GreenRope’s feature set! We have a whole list of new upgrades and features that are sure to improve your business operations this season. This has been an exciting few months for us and we hope you are as excited as we are about everything we have going on. As of May and June, here is a brief overview of what is going on in your GreenRope account… Updates to Events: Search attendees by name or company.

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Features & Updates for May & June

GreenRope

New Updates & Features (May & June 2015). As Summer is heating up, so is GreenRope’s feature set! We have a whole list of new upgrades and features that are sure to improve your business operations this season. This has been an exciting few months for us and we hope you are as excited as we are about everything we have going on. As of May and June, here is a brief overview of what is going on in your GreenRope account… Updates to Events: Search attendees by name or company.

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Features & Updates for May & June

GreenRope

New Updates & Features (May & June 2015). As Summer is heating up, so is GreenRope’s feature set! We have a whole list of new upgrades and features that are sure to improve your business operations this season. This has been an exciting few months for us and we hope you are as excited as we are about everything we have going on. As of May and June, here is a brief overview of what is going on in your GreenRope account… Updates to Events: Search attendees by name or company.