Content Marketing Institute

MAY 12, 2022

One of my favorite scenes in a movie is from Men In Black.

Demand Generation 89

Demand Generation Research Demand Generation 89

The Daily Egg

MAY 12, 2022

As two of the most popular cloud storage systems, Google Drive and Dropbox give you everything you need to store your documents, The post Dropbox Vs. Google Drive appeared first on The Daily Egg.

Google 117

Google 117

Search Engine Journal

MAY 12, 2022

At day two of Google’s annual I/O conference the company previewed new reports coming to Search Console that will provide more data about videos. The post Google I/O Search Console Update: New Report For Indexed Videos appeared first on Search Engine Journal.

Video Marketing 109

Video Marketing Google Conference Companies 109

CopyBlogger

MAY 12, 2022

If you find yourself asking, “What is writer’s block?” … you might consider yourself lucky. At the moment, your blog. Continue Reading. The post What Is Writer’s Block? appeared first on Copyblogger.

Features 106

Features Product Content Marketing Content 106

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Search Engine Journal

MAY 12, 2022

Updated support page adds a new troubleshooting section for helping diagnose why Google is rewriting title tags. The post Google Updates Advice on How to Control Titles in Search Results appeared first on Search Engine Journal.

Google 105

Google Tagging SEO 105

Heinz Marketing

MAY 12, 2022

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing. At Heinz Marketing I split my time between being a Senior Marketing Consultant and Client Service Operations. Within CSOps I am responsible for ensuring our team operates from the same process and templates so that we’re consistent and our work continues to be scalable for all our clients.

Work Management 103

Work Management Marketing Management B2B Peer-to-peer 103

TrustRadius Marketing

MAY 12, 2022

Delivering a great customer experience today also means managing your online presence. For a contact center or sales teams to achieve customer success you need to offer an amazing, omnichannel customer experience. Digital experience software allows you control over each new customer’s first time. You can customize their interactions with your site and give them a personable, human experience.

Digital Experience Platform 98

Digital Experience Platform CMS Development Digital Asset Management Marketing Automation Services 98

Search Engine Journal

MAY 12, 2022

Google's John Mueller explains how to use FAQ structured data in everyday content that is not formatted as an FAQ. The post Google Allows FAQ Markup for Non-FAQ Content appeared first on Search Engine Journal.

FAQ 98

FAQ Google Content SEO 98

Bannersnack

MAY 12, 2022

15 minutes read With over 750 million professionals where 4 out of 5 members are decision-makers, LinkedIn can help you promote your brand to the right audience or generate leads. In this Creatopy webinar session, we put the spotlight on LinkedIn ads to find out how you can accelerate your company’s growth using various strategies on LinkedIn. We invited the self-proclaimed “LinkedIn Ads Fanatic,” AJ Wilcox, the founder of B2Linked, an agency specializing in account management and consulting wit

Webinar Metrics 98

Webinar Metrics Advertising Agencies Linkedin Advertisements 98

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

HG Data

MAY 12, 2022

During a period of intense competition and robust growth in the cloud industry, Intricately (an HG Insights company) is excited to share the first-ever AWS Ecosystem Report. The report highlights our data on the AWS buyer landscape in 2022, trends shaping the AWS market, and opportunities for ecosystem companies to capitalize on the AWS customer … The post Revealed: The AWS Ecosystem In 2022 appeared first on HG Insights.

Marketing Report 98

Marketing Report Trends Paid Search Agency Companies 98

Martech

MAY 12, 2022

I have COVID-19. Luckily I’m vaxxed and boosted, so the effects have been mild. But in the brain fog that inevitably accompanies COVID, my thoughts have naturally turned to email marketing. Why would I think of email and COVID together? Browse-abandon emails made me do it. For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent.

Intent 102

Intent Account Based Marketing Bombora Intent Signal 102

Search Engine Journal

MAY 12, 2022

New metrics improve feedback on server-related speed and provides a more comprehensive representation of page performance than previously available. The post PageSpeed Insights Adds New Lighthouse Speed Metrics appeared first on Search Engine Journal.

SEO 97

SEO 97

ClearVoice

MAY 12, 2022

I know why you’re here. You want to learn how to create interesting newsletter content, don’t you? You’re sick and tired of seeing zero clicks, no engagements, or worse, no one’s opening your newsletters at all! Sigh… It’s frustrating, isn’t it? If you’ve just about had it and you’re looking for reliable tips to create interesting email newsletters, then I’m glad you’re here.

Newsletter 90

Newsletter Burn Rate Content Open Rate 90

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Search Engine Journal

MAY 12, 2022

Google Local Guides receive recognition for contributions to Google Maps. Learn how to join the program and how to earn points & badges. The post Google Local Guides Program: How To Earn Points & Badges appeared first on Search Engine Journal.

Google 96

Google 96

Martech

MAY 12, 2022

Digital channels and touchpoints continue to multiply. Now more than ever marketers need a solid game plan to master the data they have, using a solid first-party data strategy that includes identity and attribution. With this strategy in hand, marketers can measure performance for their campaigns and prove their case to other leaders in the organization.

Enterprise Management 93

Enterprise Management Work Management Touchpoints Marketing & Strategy 93

Search Engine Journal

MAY 12, 2022

Tinder parent company Match Group files suit against Google over restrictive billing policies in the Play Store. The post Google Sued Over Android In-App Payment Monopoly appeared first on Search Engine Journal.

Google 92

Google Companies eCommerce 92

Martech

MAY 12, 2022

Digital consumers on social media are looking to buy, a new survey of over 7,000 global shoppers conducted by user-generated content company Bazaarvoice has found, suggesting the steps social platforms are taking to make products more shoppable to fit pandemic-era digital behaviors are working. Buy here now. A full 69% of shoppers say they have been inspired by social media to make a purchase.

Social Media 91

Social Media Peer-to-peer Media Work Management 91

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Search Engine Journal

MAY 12, 2022

YouTube creators can now remix any video on the platform into a Short through an expansion of the green screen feature. The post YouTube Shorts Green Screen Now Compatible With All Videos appeared first on Search Engine Journal.

Youtube 86

Youtube Video Marketing Features 86

Lake One

MAY 12, 2022

Picture this, you’re scrolling on social media and see a random post on your feed about a new product. One catches your attention. You click through to get to the main post, read the caption, and inspect the picture. Feeling compelled to learn more, you navigate to the company’s website. From there, you hop on a landing page to read about this insanely attractive product you didn’t know you needed.

Inbound Marketing 83

Inbound Marketing Marketing Funnels Top of Funnel Planning 83

Search Engine Journal

MAY 12, 2022

It's not always straightforward to set KPIs for your paid ad campaigns. Here's what you can do, according to Navah Hopkins in this month's column. The post What’s A Good Cost Per Acquisition (CPA)? Ask The PPC appeared first on Search Engine Journal.

Cost per Acquisition 83

Cost per Acquisition CPA PPC Acquisitions 83

Parse.ly

MAY 12, 2022

Today, content marketers and creators have two key objectives: get their content noticed and drive growth for their business. Content data is central to both, as content must resonate with customers, attract the right audiences, and drive bottom-line business results. WordPress VIP and Parse.ly VP of Marketing Dave Cardiel recently joined The Content Advisory Founder and Chief Troublemaker Robert Rose for a webinar led by BRAND United President Chris Lyons to discuss those objectives. .

Webinar Metrics 72

Webinar Metrics Demand Generation Agencies Planning Trends 72

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Search Engine Journal

MAY 12, 2022

"Can't you just tell Google we want page one?" Familiar? Set yourself & your clients or boss up for success with insights from Grant Simmons. The post The Key To SEO Success: Effortless Expectation Setting [Podcast] appeared first on Search Engine Journal.

SEO 77

SEO Google 77

Acrolinx

MAY 12, 2022

When organizations create business content, they need the input and participation of many stakeholders across the organization. That’s particularly true when it comes to creating technical documentation, content … Continue reading "Acrolinx and Fonto: The Way to Power Efficient, Accurate, and Collaborative Content Creation". The post Acrolinx and Fonto: The Way to Power Efficient, Accurate, and Collaborative Content Creation appeared first on Acrolinx.

Efficiency 59

Efficiency Content Organization Business 59

Versium

MAY 12, 2022

There’s much more to email than sending a message. Learn how email has been an integral piece to the identity puzzle and how to harness the power of data enhancement to improve your marketing effectiveness with discussion brought to you by industry leaders Versium + ZeroBounce. Source.

Email Marketing 52

Email Marketing Effectiveness Webinar Metrics Marketing 52

Varicent

MAY 12, 2022

Sales pipelines and sales funnels. They're the same thing, right? Well, no, not really. They often get used interchangeably, but they’re both important to a sales team looking to hit target. In this article, we look at what we mean by the terms sales pipeline and sales funnel, why they both matter, and how to optimize them both, so you can be successful.

Top of Funnel 52

Top of Funnel Optimization 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

nDash

MAY 12, 2022

We’ve all seen social media posts from successful freelance writers sharing advice about making “X” dollars monthly (or annually). But how often do you see posts about steps freelance writers can take to plan for retirement? Unless you’re searching for it specifically, probably not that often. Freelancers are considered part of the “gig economy,” and, according to Statistica’s 2018 research study , 27% of these professionals didn’t have retirement

API 52

API Ad brokers Statistics Case Studies 52

Porch Group Media

MAY 12, 2022

Who Uses Mover Marketing? Moving is a major life event. Whether it’s relocating out of state or moving to a neighboring city, consumers are faced with several major purchase decisions throughout a move. As a result, this boost in economic activity offers brands a valuable opportunity to reach these consumers at a time when they’re likely to spend more and break brand loyalties.

First-Mover Advantage 52

First-Mover Advantage Planning Advertising Agencies Acquisitions 52

Sana Commerce

MAY 12, 2022

In a marketing context, two of the most common types of business models are B2B (business-to-business) and B2C (business-to-consumer). A B2B company largely targets an audience of other businesses, while a B2C business largely targets individual consumers. It’s important to note, however, that there are not always clear delineations between B2B and B2C businesses.

Lead Ranking 52

Lead Ranking Sales Qualified Leads Ideal Customer Profiles Marketing Qualified Leads 52