ViewPoint
SEPTEMBER 23, 2011
In a recent conversation on marketing approaches, friend and colleague Elizabeth Fairleigh, thE Connection , shared an interesting comment: “I was thinking about outbound telephone calls and why they are relevant today. It’s because there’s something about a human being’s voice that is powerful and personal—a welcomed experience in today’s hyper-digital market.
Chris Koch
SEPTEMBER 23, 2011
Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers.
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Biznology
SEPTEMBER 23, 2011
Image via Wikipedia. In the past few days, Facebook has rolled out what can only be described as a tsunami of changes to the service. From telling users what is important in their news feed (or whatever it’s called now) to providing a way to do a virtual scrapbook of your entire existence on planet earth through its new Timeline feature to the promise of apps that will help share content in “new and improved” ways, Facebook has just gotten a lot bigger.
Chris Koch
SEPTEMBER 23, 2011
Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Adobe Experience Cloud Blog
SEPTEMBER 23, 2011
by Shonal Narayan A savvy marketer knows that they can find inspiration anywhere and that they can learn from anyone. With this ideal in mind, here are a look at quotes from five well known authors and the reasons they can inspire your B2B marketing mix. “It is a mistake to think you can solve any major problems with just potatoes.”. - Douglas Adams.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
SEPTEMBER 23, 2011
Event marketing can be tough. As there are quite a lot of moving parts involved, we wanted to help you get everything right. So here is your cheat sheet: an Event Marketing From A to Z infographic we designed in collaboration with Constant Contact. The infographic strives to cover everything you need to know about event marketing, from setting up a registration page and promoting it to the actual event execution and follow-up itself.
Hubspot
SEPTEMBER 23, 2011
Facebook shook up the social media world this week. The social networking giant released some major updates to its platform, which came as part of Facebook's annual f8 event and also included a few pre-event announcements. From this week's announcements, it's clear Facebook is leading innovation on the social web. Been under a rock or stuck in meetings all week?
Hubspot
SEPTEMBER 23, 2011
HubSpot customers are leaders in inbound marketing, but in 2011, which strategies were most effective for converting visitors and leads ? The 2011 HubSpot ROI Study , conducted by two MBA students from MIT and Babson, found that 69% of businesses surveyed attributed their lead generation success to blogging. The study also found that 75% of businesses believed SEO was a primary factor.
Hubspot
SEPTEMBER 23, 2011
The latest data on mobile phone usage is out, and the numbers show that mobile isn't slowing down. And where inbound marketing is concerned, some of the key mobile data centers around how people are using their phones to access content and social media. MarketingCharts' mobile research has found that people are increasingly using their mobile phones to access content on browsers, apps, and social networks: In March 2011, nearly 39% of US mobile subscribers were browsing the internet using their
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
SEPTEMBER 23, 2011
If you are not trying any A/B tests currently, you're probably doing yourself a disservice. (There, I said it!) Running A/B tests on your website is a killer way to learn how to generate more leads from the same amount of traffic. In other words, stop losing leads you could be capturing today by making just a few small tweaks here and there. Anyone can do it, you might be surprised what you learn, and you know what?
Hubspot
SEPTEMBER 23, 2011
This is a guest post written by Dave Kurlan , the founder and CEO of Objective Management Group , the leading provider of sales force evaluations and sales candidate assessments. He is also the founder of Kurlan & Associates , official sponsor of HUGS 2011. His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders.
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