Wed.Jan 25, 2012

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How B2B Leaders Are Understanding Buyers Better With Behavioral Buyergraphics

Tony Zambito

B2B Buying Process Today © All rights reserved by Kenny Madden. In the business-to-business world, the quest to connect with decision-makers has been and most likely will continue to be the main challenge confronting B2B leaders.  Meeting this challenge successfully is the essential lifeblood of survival for many B2B companies.  What has been missing?  Follow @TonyZambito. Related articles.

Forget demographics. It’s all about the socialgraphics

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columnist. Traditionally, marketers have researched their customers’ demographics to have a clear idea of their age, gender, income, location, and other traits. Marketers added psychographics to the mix, allowing them to take into account customer’s interests, values, and attitudes. Socialgraphics helps move your message. Levels of socialgraphics.

Industrial Marketing Content that Helps Buyers

Industrial Marketing Today

It is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. Sellers may be too close to the forest to see the trees and firmly believe their marketing content is helpful to their buyers. Buyers can easily find information about your products and that of your competition from their online research. So ask yourself this question, “Is my industrial marketing content really helping my buyers make a more informed decision and is it moving them closer them to a RFQ?”.

7 Tips for a Successful PPC Landing Page

The Point

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The rewards from making even slight improvements to your PPC landing pages can be dramatic. Sell the offer.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

More Trending

Tablet Content Marketing: Crazy Stats and Time to Move

Junta 42

If you are not up on the latest statistics on the tablet, here are some to chew on: Apple reported first quarter earnings , selling over 15 million iPads during the quarter. This is a 111% increase from the previous quarter. In just under two years, Apple has now sold over 55 million units. The number of Americans now owning at least one tablet device is now at 29%. Tablet: The Curl-Up Device.

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Page’s Seven Principles of Public Relations Management

Marketing Craftmanship

Arthur W. Page (1883 - 1960). Although Edward Bernays is often characterized (largely through self-promotion) as the “father of public relations,” most serious PR practitioners consider Arthur W. Page to be the first and most influential apostle of modern-day public relations and corporate communications. Prove it with action. Listen to the customer. Manage for tomorrow. Generate goodwill.

Why B2B Telemarketing Needs to Change

Tomorrow People

B2b telemarketing is changing. Yet many businesses still rely on the old way of finding new leads and customers - despite the cost and time involved. They’re missing out on more effective telemarketing approaches, using inbound marketing to boost leads and revenue. Both domestic and business prospects are becoming increasingly resistant to the lure of the cold call, however well delivered.

Nimble Adds Social Data to CRM

Customer Experience Matrix

I had an intriguing demonstration yesterday from social CRM vendor Nimble. Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts. That might not sound like much, but in practice it’s pretty darn slick. Here’s how it works. Say you’re selling a product related to, oh, circuit boards. For the users themselves, Nimble has one more advantage: its lets them stick with familiar communication tools.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Measure Your Social Media ROI with Google Analytics Part 1: Campaign Tagging

EMagine B2B Blog

Google’s induction of “Google Plus Your World” has made B2B marketers everywhere feel compelled (and rightly so) to incorporate social media into their marketing. The question from the corner office often becomes “how do I measure my ROI from social media activity?” ” Believe it or not, it can actually be done, and with Google Analytics. [.]. B2B Web Strategy Google Analytics

Five Facebook Tips for Small Businesses

Paul Gillin

Most small businesses are terrible at marketing in general and online marketing in particular. That’s understandable: The founders are usually more passionate about what they do than about promoting themselves. But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. That’s the herd mentality at work. Tip #5: Measure.

Pioneers, Migrants and Sellers – How Hiring Managers keep getting it wrong

Fearless Competitor

“He just didn’t work out.” ” No More Résumés, Say Some Firms (Wall St. Journal 1/24/2012). Hardly a day goes by that I don’t hear about a company’s hiring mistake. “He had great experience and industry knowledge, but he just didn’t work out.” ” Or at a social media company in NYC , a VP departs after just 90 days. Can’t miss, right?

The Ultimate Checklist for Integrated Marketing

Hubspot

Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. But because there are so many different channels at an inbound marketer's disposal, what often happens is a marketing strategy that doesn't call for any integration or cross-channel promotion. Email and Social Media. Share on Facebook!'

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Social Capital Byte: Institutionalizing Parity in B2B Relationships

WindMill Networking

Mine existing gold in the hills and strengthen PR value propositions for your partners and clients. Many businesses working to become “social” devote resources in virtual isolation, trying to build their presence and figure out how to garner illusive followers, fans and “positive sentiment” conversations. resolving one-off customer service concerns and so on.

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Tying Facebook Leads Directly to Revenue: A Marketo Example

Modern B2B Marketing

by Jason Miller Want to know the ROI of social media? So do we. With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. How did we do it? We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. From there the names are added directly into a lead nurture campaign.

Video: What’s Holding Back UK Marketers from Social?

It's All About Revenue

by Jesse Noyes | Tweet this If you think everyone is jumping into social advertising, think again. recent survey of UK marketers at ad:tech London found that 66% were currently running, or planning to use, social advertising. But that’s well below the 85% US marketers who said the same thing to the Pivot Conference and Brian Solis. So why are UK marketers lagging behind? According to Kath Pay, co-Founder of Plan to Engage , the issue is that marketers in the UK and Europe are approaching social with an ad hoc point of view. Enjoy! Click here to view the embedded video. What do you say?

8 Creative Social Media Tactics to Conquer Local Competitors

Hubspot

Local businesses can learn a lot from the social media marketing strategies of large, national, or international businesses. But one of the reasons consumers love social media is for the personal experience it provides. If your local business isn't all over local social media opportunities like bees on honey, now's your chance to get started. Creative Ways Local Businesses Can Use Social Media. 1.)

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

5 Ways to Use Other People’s Content in Your Marketing

Content Marketing Today

Image hazel.estrada via Flickr CC. This is a perfect example of what John is discussing. We have curated his post via Scoop.It.]. Written by John Jantsch. You need lots of content, you know that, but you also know that content creation is one of the more time intensive marketing activities you have to tackle. Here are 5 ways to go about it: Go to DuctTape Marketing Blog.

How to Build Better Buyer Personas to Drive Killer Content

Hubspot

Pick any day of the week, and there’s one thing on every inbound marketer’s to-do list: creating new content. Marketers used to create content only when it suited their company’s internal needs – say, when they had a new product to promote. Well, inbound marketing forces you to give up that approach. Segment by Demographics. Who are your ideal customers and prospects?

Measuring the service experience

The B2B Research Blog

Does your business have a service element?  Do you measure customer perceptions of the experience?  If so, you might want to take a quick look under the bonnet. Let me share a story.  It sounds far-fetched, but is true. Recently I took a holiday.  Not one to ever fully turn off though, I needed my smartphone.  Sadly, it too had decided to take a vacation.  No calls.  No emails.  “No problem” I thought.  I’ll just call the operator’s help desk and get back online.  Inevitably it wasn’t that simple although soon I was back in action. . good resolution, but the operator’s brand had been damaged. 

6 Newsfeed Marketing Tactics

Manhattan Marketing Maven

The Facebook marketing challenge has evolved from accumulating to engaging fans. The new success objective is to efficiently and effectively beat the Edgerank algorithm to get the maximum number of posts onto fans walls and trigger the multiplier effect that places brand content in the NewsFeeds of your fans’ friends.    On average only 3-7% of fans see any given status updated posted to a brand page. In general, there’s only a 2 percent chance that a given post will get any kind of viral pass-along.   Effectively using the Facebook platform is the new black. NewsFeed

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

7 Mobile Marketing Ideas for Budget-Conscious Super Bowl Marketers

Hubspot

This is a guest blog post by Dave Clarke, an award-winning editor and editorial director in the marketing departments of Fortune 500 companies, such as Oracle and Symantec. He is currently editorial director for Hologram Publishing , a provider of custom content for companies, large and small. Roughly half of them will root for the New York Giants and half for New England’s Patriots. Email.

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Why Social Media Needs to Get More Personal

Sazbean

New social media service Path promises to bring your true friends (not just acquaintances) together in a much more personal way. However, neither Path, nor Facebook, nor Google+ have fully comprehended that personal circles vary by context, and that context changes rapidly and infinitely.  . In the end, while services like Path get us closer to “personal,” they are still very much “broadcast” versions of social media. Ultimately, How Humans Interact. To fully understand how structured broadcast and personal social models differ, we need to look at real life. First News & Notes

INFOGRAPHIC: The Social Media Lifecycle

Client Bridge

From uberVu, here's an infographic based on their four pillars of social media success: monitoring, analytics, engagement and reporting. View Original Article

New Data Reveals Sudden Explosion of Tablet and E-Reader Usage

Hubspot

The holiday numbers are rolling in, and the Pew Research Center has released a study that reveals tablet and ebook ownership has nearly doubled since the holidays. That's right, over the course of just one month , the number of people who own a tablet device or ebook reader has risen from 10% to 19%. Who Owns Tablets and E-Readers? So, significantly more people own tablets and e-readers in 2012.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Brief Overview of the B2B Demand Generation company, Find New Customers

Fearless Competitor

Thanks to the nice folks at DBMEI, they gave me a chance to stand in front of a camera and talk about my company, Find New Customers. Very brief (less than a minute). Jeff Ogden of Find New Customers named to prestigious Top 25 Sales/Marketing Influencers for 2012. What do you think? We love comments and those who share our content.

Value. Deliver It And They Will Buy!

Sales Prospecting Perspectives

Did you see Apple's earnings release today? Just read an article in Fast Company which highlights some of Apple's accomplishments. 13 Billion in profits with increased revenues of 73%, 37 million iPhones sold, 97 Billion in cash on hand. Wow, mind boggling! As I sit at my desk with my iPhone to my right, streaming Pandora radio on my iPad to my left. understand why. can’t. Amazing.

Why Your New Year's Resolutions Don't Need Inbound Marketing

Tomorrow People

Two reasons your New Year’s resolutions don’t need inbound marketing. Planning your new year’s resolutions for your 2012 marketing approach? Already know what’s going to work and what’s not? Here’s why your New Year’s resolutions don’t need inbound marketing : 1. You have too many customers. You have 200% ROI on your current marketing approach.

What Google’s “Panda” Ranking Algorithm Update Means to You

Biznology

Last week, I was lucky to join Joe Apfelbaum  of Ajax Union  and Ben Kirshner  of Elite SEM on a panel (ably moderated by Jules Kibbe of   TicketNetworkDirect ) for the Ticket Summit on the recent changes in search marketing. The attendees are ticket brokers an dpartner sthat move most of the seats for entertainment and sporting events in the U.S., so you can imagine that they have a fierce interest in search marketing. First off, Panda isn’t named after a bear–it is actually the surname of the Google engineer whose ideas lay behind it. So, if your site wasn’t rated. Hardly.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.