Fri.Feb 20, 2015

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4 Reasons to Publish on a LinkedIn Blog

Writing on the Web

'Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? I’m not yet, but I will be right after I write this blog post! Since early 2014, LinkedIn opened its publishing platform to its 300+ million users. Here is your chance to show your expertise in your professional life and without character restrictions! The importance of using a LinkedIn blog is that it will add dimension and help in building a well-documented profile.

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The Pinterest Buy Button Might Rock Your Ecommerce

Convince & Convert

'Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. According to reporter Jason Del Rey, merchants could be able to start limited testing in as little as three months. With more than 70 million monthly users, Pinterest is easily one of the largest and fastest-growing social networks around.

eCommerce 166
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5 Social Media Benefits for Accounting and Financial Services Firms

Hinge Marketing

'Social media has the remarkable ability to make the world feel instantly smaller. With just a few clicks, you can connect with colleagues and catch up on trending topics in your industry. Still, some accounting and financial services firms hesitate to embrace the benefits of social media as a marketing tool. Why? Some firms may still view social media as a personal tool.

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5 Ingredients of Effective Lead Nurturing

Convince & Convert

'Contact information is easy to get, but how do you turn a lead into a customer? There is no magic bullet for conversion, despite the many wild promises you may hear, but lead nurturing can drive huge improvements. In fact: 79% of marketing leads never convert to sales. Lack of lead nurturing is the common cause for poor performance ( MarketingSherpa ).

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Interesting Infographics: Nurture Your Leads With Narrative

LEADership

'Have you considered how to use strategically timed stories to nurture your leads and accelerate your sales funnel? This week’s infographic by Marketo focuses on how to use narrative to nurture leads and reminds us that it can take an average of 10 marketing touches for a prospect to move through the sales funnel to a purchase. In the early stage of the funnel, our prospect is usually not ready to buy and has little knowledge of the products and services we provide.

More Trending

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5 Tips for Delivering Better Presentations

Hubspot

'Giving presentations can be slightly nerve wracking or incredibly fun, depending on who you are. If you’re part of the group that dreads a presentation or giving a speech, you’re not alone. According to the Washington Post , America’s biggest phobia is the fear of public speaking – 25.3% of people in the US are afraid of speaking in front of large groups of people.

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Being Effective in Video Interviews: Be a Personality, not just a Person

Vidyard

Consumers are tired of your marketing gimmicks and this year your company needs to get real. Consumers are skeptics, eager to prove you wrong and point out a company’s hidden agenda. Now, more than ever, it’s imperative for brands and companies to engage consumers in a transparent and authentic way. If you’re looking to show more than just your service offering in your next video, check out these tips before stepping behind the camera and learn how to showcase your company̵

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How to Subscribe to a Podcast on Your Phone & Computer

Hubspot

'Podcasts: You know they''re becoming more and more popular by the day, and you want to join in on the fun. Maybe you''re finally catching up on NPR''s smash hit, Serial. Maybe you want to find something to help make your commute a little more enjoyable. Maybe you need to do some podcast research to help your company get their own up and running. Regardless of why you want to jump on this new trend, the truth is that it can be tricky to figure out how to keep up with all of your favorite shows o

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The real secret to great customer experiences: employees

E-Spirit

In the age of the customer, there’s no mystery as to why everyone is so focused on delivering a great customer experience online. But what often gets lost is the importance of making sure that employees have the modern tools they need to support customers. Too often corporate intranets are poorly organized, run on antiquated platforms and lack mobile and social capabilities.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Gluten-Free, Juicing & Veganism: Marketing Strategies Behind 3 Major Diets

Hubspot

'Vegan. Gluten-free. Paleo. Juicing. Mediterranean. Whether you abide by them or not, there''s no arguing that many diets have grown immensely popular in ways that aren''t so different from widely worn shoe brands or your favorite wearables. We have a long history of food faddism in the U.S. and Europe. In the 1920s and 1930s, an all-grape diet was popular among wealthy women in the U.S. and France.

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6 Tips to Launching a Global Content Strategy

Content Standard

Imagine you’re the lead content marketer at a global brand, and you just knocked your first campaign out of the park. Results have exceeded expectations, and you’re now tasked with developing a larger global content strategy that calls for content in English, German, and Portuguese. There’s a tight deadline and a lot of cooks in the kitchen, all with their own cultural differences and communication challenges.

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Fierce CMO: Study: B2B Marketers Should Boost Social Efforts at Events

The Freeman Company

'FierceCMO shares insights from our research on social media marketing for events'

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Data-Driven Marketing Becomes a Focal Point for Executives, According to Study

Content Standard

Executives are quickly recognizing the value of data-driven marketing, and the pressure to translate results from this opportunity has increased dramatically over the past year. According to a new report from Teradata , a majority 87 percent of marketers consider data their organization’s most underutilized asset. That’s a huge gain from 2013, when just 46 percent felt that way.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Is the CMO becoming the Chief Collaboration Officer?

Biznology

'In the past, the role of a marketer was much simpler. Marketers would work in the comfortable silo of the marketing department. We didn’t have to spend much time interacting with other “less-important” departments because we were the kings of the castle. The builders of the brand. The generators of leads. Life was good. Wow, have things changed.

CMO 163
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How to Easily Write Better Emails [Infographic]

Hubspot

'Email has become the primary way most of us communicate in the business world -- so much so that it often replaces face-to-face interactions. Just think about how many people you''ve emailed, but never actually met. This is especially common for marketers today. For example, as a blogger who manages contributors, sets up interviews, and coordinates across teams, I send a lot of emails to people who''ve never met me.

Blogger 61