Fri.Oct 24, 2014

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SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

'A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing. I meant both that predictive models guide decisions at every stage in many marketing programs, and that models are used throughout the organization by marketing, sales, and service. I might have added a third meaning: that systems to do predictive modeling are everywhere as well.

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Infographic: What Are The Top Digital Priorities for CMOs in 2015?

Crimson Marketing

'As the end of the year draws closer, many of you are beginning to wonder what will 2015 look like? What do I, as a CMO or team member to a CMO, need to plan for? 2015 will see a change in the spending habits of CMOs: traditional marketing spend will decrease by 3.6%, but budgets for digital marketing solutions will increase by 10.8%. . Where do CMOs spend their money?

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4 AdWeek marketing lessons for small businesses

Biznology

'Earlier this month, Advertising Week was held in New York City, and it featured some of the biggest brand names in the industry. Representatives from Facebook, Yahoo, and major-media publisher Condé Nast were all on hand to talk about upcoming initiatives and success stories at their companies. The week is well known for featuring the latest, greatest advertising initiatives and in recent years, a lot of that has centered on mobile technology.

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How to Manage 19 Social Media Channels

Convince & Convert

'Tweetable Moments It’s all about helping through the content. DaveMurr Tweet This. Listening and Results Measurement. Dave Murray ‘s 12-person social media team handles content creation, social media management, and social media customer service for Blue Cross Blue Shield of Michigan. The two blogs his team runs — A Healthier Michigan and Michigan Blues Perspectives — are indicative of the two roles BCBSM’s social media channels play.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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4 Surprising Ways B2B Marketing Campaigns Benefit Business

B2B Marketing Traction

'When a business invests (or re-invests) in great B2B marketing campaigns, it gets invigorated. That has big benefits. Here are four surprising ways marketing campaigns benefit your business. In talking to several businesses recently, I realized an important benefit of investing in effective, creative B2B marketing campaigns. The campaigns we’ve done for clients generated leads and revenue, but they also generated energy with the business owners, employees, suppliers and their community.

More Trending

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Google Unveils 'Inbox,' a New App to Change How You Manage Email

Hubspot

'Remember when Gmail unveiled the new inbox tabs layout ? Marketers freaked out. Suddenly marketing emails were relegated to an off-the-beaten-path folder where lots of people thought they would rot forever. Well, Google''s ready to tug on our marketing heartstrings again. Two days ago, they started rolling out a brand new mobile and web app called Inbox.

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Why Programmatic Ad Buying & Engaging Content Marketing Are Colliding in a Big Way

Content Standard

B2B marketers love the Web. It’s the beautiful infrastructure—the highways, roads, and bridges—that allows us B2B marketers to reach anyone and track everything. But that same infrastructure is what enables people to spend considerable amounts of their lives consuming other people’s engaging content, too. Don’t believe the hype about the disruptive force of content?

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Everybody Loves Zombies? How the Undead Helped Build a Burger Empire

Hubspot

'My boss was in Des Moines, Iowa a couple weeks ago, and sent me this message: Subj: Zombie Burger. Bringing you the menu from that zombie burger place. Such a cool content story. The co-owner''s childhood dream was to one day open a zombie themed restaurant. Three years in they''ve sold 1 million burgers! . There is always a wait. Always. Took photos of artwork.

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[Study] How Using LinkedIn and Other Social Platforms Helps Content Marketing Succeed

Content Standard

Using LinkedIn and other social media channels as a distribution strategy is a new approach marketers are using to take their campaigns beyond the creation of relatable, click-worthy content. According to MarketingProfs’ 2015 B2B Content Marketing Benchmarks, Budgets, and Trends for North America study , 94 percent of B2B marketers use LinkedIn to distribute their content.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Annotate a YouTube Video [Quick Tip]

Hubspot

'Ever wondered how to make those clickable buttons that show up on some YouTube videos? Wonder no more -- I''m here to teach you how. Why? Because little annotations that prompt viewers to "Subscribe" or "Follow us" or "Click here to learn more" encourage them to actually engage and interact with your content -- and maybe even head back to your website.

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The new ABCs of Selling: Always Be Challenging!

The ROI Guy

'This week, CEB held their annual Sales and Marketing Summit, with 1,200 celebrating all things and revealing some of the latest research on how to more effectively evolve your sales and marketing for a new breed of buyer. “Challenger” There were three powerful numbers discussed at the Summit that I believe will have a profound impact on your strategy and success in 2015: 94 5.4 53 Engage me or lose me Forever Did you know that 94 % of customers have discontinued communication with a vendor beca