Seismic

APRIL 19, 2021

When I look out my window, it’s evident that spring has sprung in the Bay Area. For many, spring signals a time of renewal. This year, in particular, feels like a year for renewal. At the same time, there are constants we count on to be true every spring. The cherry blossoms WILL bloom again; the weather WILL get warmer and; Percolate — we hope — will be named a Leader once again in Gartner’s Magic Quadrant for Content Marketing Platforms. .

Marketing Analytics Tools 72

Marketing Analytics Tools Work Management Planning Marketing Management 72

Marketing Insider Group

APRIL 19, 2021

SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing. The results are measurable, and the costs are low. It’s also why we use a SaaS-based model with our own content marketing.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Tomorrow People

APRIL 19, 2021

Learn how Tomorrow People brought Acquia’s successful podcast to life, from creative concept to post production. It’s good to talk. Acquia wanted to create a podcast to engage and capture the attention of their audience. The intention was never to drive sales or conversions; our brief was that it should be fun, informal, conversational, and captivating.

Creativity 156

Creativity Intent Promotion Tips 156

Marketing Insider Group

APRIL 19, 2021

Networking is one of the main points of attraction for the majority of events, and it is often an event element that creates lasting memories for attendees. Over time, attendees may forget specific details of the sessions they attended at an event, but they will continue to cherish the connections they made and the relationships they began building.

Enterprise Management 337

Enterprise Management Peer-to-peer Merchandising Marketing Management 337

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Contently

APRIL 19, 2021

My TikTok feed is chaotic. In under a minute, I can watch enough content to produce a Ted Talk on why the pyramids were indubitably built by aliens, show you how to build a functional boat out of marshmallows, and recap 10 reasons that prove I am likely a hologram. For the sake of science, I will admit that I’m guilty of mindlessly scrolling through these clips into the wee hours of the night.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Biznology

APRIL 19, 2021

Citibank’s new CEO, Jane Fraser, made a splash with her recent announcement of Zoom-free Fridays for employees, “to combat the ‘Zoom fatigue’ that many of us feel.” This is no knock on Zoom, or online meeting software in general, which has proven to be remarkably effective during the pandemic. The problem isn’t software, it’s people. What causes Zoom fatigue?

Case Studies 129

Case Studies Video Marketing Software Education 129

Vidyard

APRIL 19, 2021

In the B2B world, managers and team leaders have developed tried and tested programs for onboarding new hires in the office, but the shift to a remote workforce has shaken up the sales onboarding process as a whole. As more and more companies, especially in the tech realm, move to digital-first environments, so have the job postings for Sales Development Representatives (SDRs), Business Development Representatives (BDRs), and other sales professionals.

Top of Funnel 143

Top of Funnel Tips Work Management Cold Calling 143

Content Marketing Institute

APRIL 19, 2021

Instagram doesn’t make it easy to get clicks to your landing pages. But these five ideas will help you navigate the channel to get the traffic to your site. Continue reading → The post How to Drive Organic Clicks and Leads From Your Instagram Channel appeared first on Content Marketing Institute.

Organic Leads 145

Organic Leads Advertising Channels Organization Leads 145

BOP Design

APRIL 19, 2021

Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending. There are three main categories of B2B emails, these include: Informative Emails. Newsletters. Transactional Emails (Welcome, Thank you, Confirmation). Below we will outline what type of content you should include for each type of email.

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

DivvyHQ

APRIL 19, 2021

Can AI equal human-generated marketing content? Well, not yet. The "machines" are still "learning". But they've come a long way, and in this post, Brock Stechman digs in to some of the latest developments and tech that may hit the mainstream in the coming years.

Content Marketing 126

Content Marketing Content Marketing Generation 126

Sprout Social

APRIL 19, 2021

There’s something very unappealing about picking up the phone to call a customer service number. If you feel similarly, you’re not alone—when it comes to customer service, people are turning to other methods like in-app messaging and social media as their preferred method of choice. Over the last year, for example, social messaging grew 110% as consumers’ preferred outreach method for customer service issues.

Tagging 124

Tagging Brand Identity Branding Work Management 124

SmartBug Media

APRIL 19, 2021

Let’s set the record straight here: Infographics are just downright fun. They take healthcare statistics and add some colorful flavor. They repurpose heavy jargon with snazzy spice. They can increase reading comprehension by 70 percent. An infographic is defined as a visual image used to represent information or data, so it should come as no surprise to learn that infographics have become a marketing campaign staple in recent years.

Campaigns 111

Campaigns Effectiveness Paid Search Agency Class 111

EveryoneSocial

APRIL 19, 2021

Keeping people motivated and engaged at work takes effort, especially for remote and distributed teams. And managers that prioritize virtual team building activities will win out in the long-run. In fact, 2500% more organizations worldwide are investing in virtual team building in response to COVID-19 ( TeamBuilding ). If you’re looking for ways to improve the employee experience, we wanted to share some that have worked for our team and some we are hoping to try in the future.

Activities 110

Activities Ad Building Best Practices Work Management 110

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Benchmark Email

APRIL 19, 2021

We’ve covered email marketing trends for 2021, but that’s just one piece of the marketing strategy puzzle. It’s never a bad idea to have a firm grasp on the bigger picture by tapping into various marketing trends that are likely to dominate in the months to come. And with how unpredictable 2020 was, having an… The post 5 Marketing Strategies You Should Adopt in 2021 appeared first on Benchmarkemail.

Marketing & Strategy 105

Marketing & Strategy Marketing Strategy Trends Marketing 105

Litmus

APRIL 19, 2021

“That doesn’t look right…”. Your heart drops. Your career flashes before your eyes. Anxiety ensues. Email marketing mistakes happen to the best of us. Whether you’ve made one recently—or dread the thought of it happening—it’s important to remember that you’re not alone. As gatekeepers to the highest performing marketing channel, email marketers have to hold themselves to a level of perfectionism.

Email Marketing 101

Email Marketing Deliverability Public Relations Landing Pages 101

Inbox Insight

APRIL 19, 2021

59.5% of senior B2B marketers currently identify and prioritize market opportunities through analyzing their customer database and matching it to their ideal customer profiles (ICP). But with 56% reporting difficulty in obtaining the right audience intelligence for creating ideal customer profiles, can this method still be relied on for delivering the ‘best fit’ opportunities?

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

Search Engine Journal

APRIL 19, 2021

Google's FLoC came under more pressure as WordPress discussed a proposal to block it as a security threat The post WordPress Proposes Blocking Google’s FLoC appeared first on Search Engine Journal.

Google 98

Google 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Brandfolder

APRIL 19, 2021

__Getting widespread adoption of software is notoriously difficult, especially at enterprise-size organizations. It also happens to be one of the primary drivers of ROI, making effective implementation, onboarding and user.

Software 98

Software Effectiveness ROI Organization 98

Search Engine Journal

APRIL 19, 2021

Google is pushing back the launch of its Page Experience algorithm update, which will see the Core Web Vitals become ranking signals, to mid-June. The post Google Page Experience Algorithm Update Launching in Mid-June appeared first on Search Engine Journal.

Google 98

Google SEO 98

SendinBlue

APRIL 19, 2021

Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. Now you might be wondering how exactly one should use marketing automation for B2B. What are the most effective B2B automation techniques and tactics for nurturing leads? Well, you’ve come to the right place.

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Marketing Automation B2B Sales 95

Search Engine Journal

APRIL 19, 2021

Google’s Search Liaison, Danny Sullivan, explains the two reasons why content gets removed from search results. The post Google: 2 Reasons Why Content Gets Removed From Search Results appeared first on Search Engine Journal.

Google 98

Google Content SEO 98

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

ClearVoice

APRIL 19, 2021

What is demand generation? Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. Getting leads on companies that want to use your products and services is fairly simple if you follow basic marketing strategies. But, those aren’t necessarily the leads that will turn into customers for marketers such as yourself.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

Search Engine Journal

APRIL 19, 2021

Facebook is rolling out several updates for businesses which include the ability to schedule stories across Facebook and Instagram. The post Facebook & Instagram Let Businesses Schedule Stories appeared first on Search Engine Journal.

Facebook 94

Facebook Business 94

Hubspot

APRIL 19, 2021

Hulu gave us " The Handmaid's Tale ," then gave us " Little Fires Everywhere." So, personally, I don't need another reason to love the streaming platform. But if I had a small business, I would have just gotten one. In July 2020, Hulu announced Hulu Ad Manager , a self-service advertising platform designed for smaller advertisers with limited budgets.

Paid Search Agency 101

Paid Search Agency Budget Programs Work Management Marketing Management 101

Search Engine Journal

APRIL 19, 2021

Reddit unveils an alternative to Clubhouse that will be available for Android and iOS users, potentially giving it a jump ahead The post Reddit Talk is Announced – Clubhouse Competitor appeared first on Search Engine Journal.

93

93

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

ClickZ

APRIL 19, 2021

30-second summary: Humanscale is an award-winning provider of ergonomic office furniture that, pre-pandemic, was primarily focused on selling to companies in the B2B space. The pandemic abruptly halted sales of the corporate office furniture while forcing Humanscale’s staff to work remotely on short notice. Leena Utsch, Humanscale’s CMO, worked with her team to create a brand-new work from home (WFH) campaign within two weeks.

Digital Asset Management 93

Digital Asset Management Work Management Marketing Management Paid Search Agency 93

Search Engine Journal

APRIL 19, 2021

The demand for SEO, especially across large and global enterprises, is soaring. Here's how to communicate and elevate Enterprise SEO professional's role within the C-Suite. The post How to Evangelize Enterprise SEO Success & Communicate With the C-Suite appeared first on Search Engine Journal.

SEO 92

SEO Demand 92

ConvertKit

APRIL 19, 2021

No matter how much we plan and analyze, there will always be things outside of our control. When it comes to email deliverability, avoiding automatic clicks is sometimes the hardest pitfall to avoid. Nevertheless, there are ways to stand up to security systems and work around the (almost) impossible. In this episode, Alyssa and Melissa explain why automatic clicks are so common and what you can do to take back control.

Deliverability 83

Deliverability CAN-SPAM Act-On Pricing 83