Strategic B2B Budgeting for Growth: Key Considerations for 2020
Golden Spiral
DECEMBER 12, 2019
The Article in 60 Seconds. When developing your annual marketing budget, develop your strategy first, identify any key initiatives that require up-front investment, invest based on past company data and the best stats from your industry, plus choose ways to experiment that may result in growth. Invest Based on Data : What worked in 2019 and why? Invest where you were successful and add tactics and strategies in those areas that have a high probability to success.
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