Thu.Dec 12, 2019

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Strategic B2B Budgeting for Growth: Key Considerations for 2020

Golden Spiral

The Article in 60 Seconds. When developing your annual marketing budget, develop your strategy first, identify any key initiatives that require up-front investment, invest based on past company data and the best stats from your industry, plus choose ways to experiment that may result in growth. Invest Based on Data : What worked in 2019 and why? Invest where you were successful and add tactics and strategies in those areas that have a high probability to success.

SEM 83
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What The Google BERT Update Means For SEO

ATAK Interactive

Google BERT marks another major update to the company’s search algorithm in 2019. . The Most Important Update in Five Years . At the end of October 2019, Google announced a Bidirectional Encoder Representations from Transformers update, lovingly referred to as BERT. Google also took the unusual step of announcing that the release was the most significant update to its search algorithm in five years.

SEO 78
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How to Avoid the Spam Trap

Zoominfo

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. Sending unsolicited emails isn’t the same as sending spam – but if you do send cold emails, you’ll want to take precautions to avoid spam traps

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Report: Customer Success Teams Remain Small and Overwhelmed with Obstacles

KoMarketing Associates

Although many marketing teams have developed smaller divisions that are now focused on customer success, new research shows that they are still small in size and face a number of challenges. Totango recently published the “State of the Customer Success Industry and Salary Report,” and statistics showed that most organizations (45%) have between 0-9 people on their customer success teams.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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2020 CMO Predictions: Content Overload, Advocacy, Customer Data and Personalization Remain Top Priorities

Marketing Insider Group

The new year is rapidly approaching, and marketers are on the hunt for more budget, stronger skillsets and new strategies to bring their ideas to fruition. With this in mind, PAN Communications presents its 3rd annual CMO Predictions campaign, designed to assess the industry landscape and provide marketers with a look at upcoming challenges and trends.

CMO 173

More Trending

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How to Do Brand Storytelling in 3 Successful Ways

Content Marketing Institute

Many marketers take the “brand” in brand storytelling too literally. Others forget the “story.” But when done well, brand storytelling is a differentiator and memorable opportunity to engage an audience. Let’s explore three approaches. Continue reading → The post How to Do Brand Storytelling in 3 Successful Ways appeared first on Content Marketing Institute.

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The Anatomy of Top Performing Articles: Successful vs. Invisible Content – SEMrush Study

SEMrush

We analyzed over 1,200,000 blog posts to understand the impact of different text characteristics and elements on pageviews, backlinks, and shares, and to establish the reference values for the most common characteristics of the content.

Studies 111
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How to Quickly Gain ClearVoice Success: A Guide for New Members

ClearVoice

If you created a CV Portfolio to begin freelancing on ClearVoice but have been hearing crickets, don’t worry. There are several steps you can take to stand out among the crowd. Even making small tweaks and updates to your portfolio can quickly increase the chances that you’ll have opportunities coming your way. There are thousands of active accounts on the platform, making it tricky to get matched with available opportunities. “There is a surplus of talent and ongoing demand,&

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Marketing Automation Trends and Strategies for Your Firm

Hinge Marketing

There’s a good amount of complexity to work through in understanding marketing automation (MA) for professional services firms— with countless products featuring a constantly-evolving array of capabilities and features. Small wonder that many firms are uncertain whether to embrace this technology, let alone know how to get the most results from it. In this post, I’ll try to help you understand the market trends that are driving the interest in this technology, as well as some of the strategic wa

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Your Complete Social Media Content Calendar Guide for 2019-2020

Magisto

Welcome! Time to meet your new best friend – your complete social media content calendar guide for 2019-2020 filled with: content calendar template examples, weekly, monthly, and yearly holiday inspiration to help you kick-start your content strategy. . Need some help in the video marketing idea department? Don’t worry we’ve got that too.

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What The Google BERT Update Means For SEO

ATAK Interactive

Google BERT marks another major update to the company’s search algorithm in 2019. . The Most Important Update in Five Years . At the end of October 2019, Google announced a Bidirectional Encoder Representations from Transformers update, lovingly referred to as BERT. Google also took the unusual step of announcing that the release was the most significant update to its search algorithm in five years.

SEO 78
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Designing a Podcast for Audio SEO, According to HubSpot's Podcast Expert

Hubspot

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results. Every minor tweak to the search algorithm can have marketers scrambling to understand how they can take advantage of this shift — or, for the more pessimistic, how to avoid getting pushed to the dreaded page two of se

Hubspot 98
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What The Google BERT Update Means For SEO

ATAK Interactive

Google BERT marks another major update to the company’s search algorithm in 2019. . The Most Important Update in Five Years . At the end of October 2019, Google announced a Bidirectional Encoder Representations from Transformers update, lovingly referred to as BERT. Google also took the unusual step of announcing that the release was the most significant update to its search algorithm in five years.

SEO 78
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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6 Tips to Craft a Disruptive D2C Marketing Strategy in 2020

Martech Advisor

Over the last decade, D2C marketing strategies have gained fresh momentum, as brands have leveraged social media, viral content, and SEO for great results. Here are six brands that deployed disruptive methods to unlock the benefits of direct marketing to customers. In a world where giants like Amazon, Walmart, and Alibaba rule retail, how do smaller retailers make their mark?

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How to Dominate SERPS by Focusing on Topics Instead of Keywords via @jesseseogeek

Search Engine Journal

Learn how to shift your strategy from a keyword-focus to topics and create content that dominates search results. The post How to Dominate SERPS by Focusing on Topics Instead of Keywords via @jesseseogeek appeared first on Search Engine Journal.

SERP 94
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Adaptive Design: How It Can Deliver Better eCommerce UX?

Convert

In the world of eCommerce, trends come and go faster than most people can keep up with. But no matter the trend, one thing remains important in eCommerce – user experience. Ecommerce user experience or UX refers to how a user or customer feel and what they think of your business after visiting and interacting.

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Cheap and Free Alternatives to Content Marketing Conferences

ClearVoice

Content marketers look at marketing conferences the same way kids look at the toy aisle in the weeks before their birthdays. Everything looks so good — but you know your ability to get what you want is ultimately in someone else’s hands. Sure, you can make a list of what you want and promise that it will be “educational,” but the sad truth is that parents don’t always buy that Xbox and executives don’t always approve those travel budgets.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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5 Ways to Update Your Internet Marketing Strategy in 2020

Stevens & Tate

The end of the year is quickly approaching. This means that you should take time to review the progress of your marketing efforts this year. You should also think about adjusting your internet marketing strategy and improving upon it. Even if your internet marketing strategy was successful this year, there are always ways you can improve. This is especially true when you consider how quickly internet marketing evolves and changes.

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Top 5 Customer Experience (CX) Conferences In 2020!

Martech Advisor

As creating great customer experience becomes every organization’s top priority, customer experience (CX) conferences are being sought after in the United States and the world over. Here’s a list of top 5 to help you decide where all should you be in 2020. With the acknowledgment of the business impact that great customer experience (CX) can have, marketing leaders, are tasked with not just creating winning customer experiences, but also with creating teams with the skills needed to

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[Report] 2019 State of Email Service Providers

Litmus

A marketer’s email service provider (ESP) is the cornerstone of their email program. It’s their most critical tool and a major budget item—so it’s really important to find the right fit. But there are hundreds of email sending tools to choose from, so how do you know what’s best for your company? Is there a perfect fit for your large, decentralized organization?

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Announcing the 2019 Email Benchmark and Engagement Study

SendGrid

The 2019 Email Benchmark and Engagement Study was developed based on data from more than 80,000 senders, sending over 60 billion emails each month, as well as a recipient engagement study with more than 1,600 participants. The post Announcing the 2019 Email Benchmark and Engagement Study appeared first on SendGrid.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The Complete Guide to a Consulting Business

Hubspot

Have you ever faced a problem, business-related or otherwise, and needed an objective perspective to help solve it? This is likely something that everyone has experienced. On the other hand, have you ever worked with a friend or coworker to provide an unbiased outlook on an issue? If you have, you’ve consulted with them. If you’re passionate about helping others succeed by providing niche expertise that’s been honed by years of education, experience, and skill development, a career consulting ma

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How to Automate and Scale Account Based Marketing

Engagio

How many times have you tried to activate direct mail, sales, advertising or other campaigns for people at accounts when certain criteria at the account level is met, but you can’t because you use a traditional lead/contact based platform? That’s where Engagio Orchestrate comes in, allowing marketers to bring their account-based strategies to life by streamlining and automating their marketing efforts that are manual today or just simply not possible.

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Reputation should be managed as a financial asset

Canadian Marketing Association

Globally, we have trust issues. All you need to do is watch the news or scroll through Twitter for five minutes to witness examples of mistrust, mistruths and misinformation. And, Canada is not immune; we struggle with trust in our government, news media, social media and businesses. As Canadians, we should all be concerned, but why is reputation and trust management so important for marketing and communications professionals in particular?

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From We to Us: A Company of 250+ Co-Founders

Conductor

On March 6, 2018, I stood in front of every Conductor employee to announce some exciting, surreal news: we had sold the business to WeWork. People cheered. I myself happy-cried; after all, as CEO, the company was my baby in many ways, and the people of Conductor were (and continue to be) my community. I was ready for the next chapter, even though it was hard to believe that I would never own a share of Conductor again.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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3 Productivity Hacks to Maximize the ROI on Your Professional and Personal Goals

Circle Studio

2020 is quickly approaching and with it comes the opportunity to ‘course correct.’ Rethink what habits are keeping you busy but not really productive and build a new system that focuses on quality work. According to research, about 60% of us hope for a better future and accordingly set resolutions that will guide us into the new year. All in all that’s not a bad statistic, but the problem is only 8% of people actually follow through.

ROI 60
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Spectator to Partner: Turn Your Clients into SEO Allies - Best of Whiteboard Friday

Moz

Posted by KameronJenkins Are your clients your allies in SEO, or are they passive spectators? Could they even be inadvertently working against you? A better understanding of expectations, goals, and strategy by everyone involved can improve your client relations, provide extra clarity, and reduce the number of times you're asked to "just SEO a site.".

SEO 63
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Save Time & Improve Performance with GMB Linking

Matchcraft

Our aim at MatchCraft is to simplify campaign management for our resellers and agency clients and their advertisers. Every feature on our platform ad Vantage TM is designed keeping that goal in mind. In the past few years, Google My Business has gained popularity among those searching for local goods and services due to its ease of use. According to the “Google My Business Insights” study conducted by Bright Local, 49% of businesses with Google My Business profiles receive 1000+ Search Views on