Fraud Surges as Video Marketing Strategy Blossoms
Content Standard
OCTOBER 3, 2015
Video marketing strategy is being rewarded with an upswell in revenue, but not without concerns from advertisers over how video ad plays are being tracked and charged. The boom in activity is evident in Europe, where revenue hase risen from $22 million to $375 million over a three-year span. Forecasts have programmatic advertising accounting for roughly half of all online video revenue by 2020—that’s worth a staggering $2 billion annually.
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