Sat.Oct 03, 2015

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Fraud Surges as Video Marketing Strategy Blossoms

Content Standard

Video marketing strategy is being rewarded with an upswell in revenue, but not without concerns from advertisers over how video ad plays are being tracked and charged. The boom in activity is evident in Europe, where revenue hase risen from $22 million to $375 million over a three-year span. Forecasts have programmatic advertising accounting for roughly half of all online video revenue by 2020—that’s worth a staggering $2 billion annually.

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21 Powerful Ways to Grow Your Email List [Infographic]

Hubspot

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. I think we can all agree that things taste that much sweeter when we actually earn them: the promotion you got, the first car you bought with the money you saved mowing lawns for three summers, or the free coffee you received after the cashier punched the final hole in your rewards card.