Fri.Apr 12, 2019

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Is Anyone Actually Seeing Your Marketing Emails?

Ontraport

With seed tests, you can track how often and how quickly your emails are getting delivered to different mailbox providers. The post Is Anyone Actually Seeing Your Marketing Emails? appeared first on The ONTRAPORT Blog.

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How to Use the 4 Most Helpful Reports in Google Analytics

Content Marketing Institute

Don’t get overwhelmed by the data in Google Analytics. Four reports can give you most of the information you need for your content marketing. Learn which ones you should know, as well as the how to find and act on their data. Continue reading → The post How to Use the 4 Most Helpful Reports in Google Analytics appeared first on Content Marketing Institute.

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Corporate Responsibility in the Age of Content and Social Media

Contently

Trust is more valuable than ever. Our relationship to information has been fundamentally altered by the rise of grifters, scammers, and fake news. That’s true whether they work in business, politics or, as the ill-fated Fyre Fest proved, for brands new and old. As a recent Sprout Social report found, 86 percent of Americans say transparency from businesses is a vital differentiator.

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3 Ways Marketers Can Avoid a Communication Breakdown With Designers

Adobe Experience Cloud Blog

Not to point any fingers, but how many marketers are guilty of asking designers something along the lines of “Can you just make it prettier?”. For many marketers, working with a designer can be one of the most challenging tasks they face while building a brand. Communicating their wants, needs, and visions can lead marketers into a minefield of misunderstandings.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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7 of the Best Blogging Platforms for 2019

Hubspot

As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me. If I went up to the plate with a quality bat that I personally preferred swinging, I would feel more confident, boosting my chances of getting a hit. If I didn’t, I would most likely tap a dribbler back to the pitcher. Similarly, when blogging eventually replaced baseball in my life, I discovered using a blogging platform I was comfortable with and liked enabled me to produce better work and

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The 11 Best Marketing Automation Software Tools in 2019

Hubspot

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. According to a 2018 Forrester report , 55% of marketing decision-makers plan to increase their spending on technology, with one-fifth of the respondents expecting to increase by 10 percent or more.

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Social Media Advocacy: How to Develop a Powerful Program for Your Brand

Emplifi

The number of social media users reached 3.916 billion worldwide in 2018 based on the Global Digital Report 2018. Individuals are using social media to share their experiences with products and brands, and shoppers are increasingly turning to other user’s social media to make purchasing decisions. As this trend grows, it’s vital for businesses to implement social media advocacy programs that will connect with their audience and encourage them to amplify the brand story.

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The Plain-English Guide to Data Deduplication

Hubspot

Nowadays, with so much critical information saved on our computer systems, we've learned to backup data regularly -- including our email inboxes, our Word documents, our photos, and entire folders of old work. It's typically a ton of data. And, since we usually backup and save our data on auto-pilot, we might not realize just how much has been re-copied and re-saved, time and time again.

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A/B Testing Chatbots: How to Start (and Why You Must)

Convert

“Hey there ?? I’m a Bottybot! How can I help you?” I don’t know which websites you’re going to visit today … but you’ll end up visiting at least one where you’ll hear a *Pop* sound and a bot will start “talking” to you. … Offering you pre-sales support. Or assisting you with your post-sales.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How do Technographics Drive B2B Marketing and Sales Intelligence?

DemandMatrix

The pressure is still mounting on B2B Marketing teams to stop being just another cost centre and turn into a core performance driven function. As a result of this, sophisticated data sets and custom Marketing and Sales intelligence is becoming the new need of the hour. Better business intelligence that offers a strategic advantage and enables the goals of multiple teams within an organization can pave the way for smarter, quicker decisions that generate higher returns.

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5 Marketing Agencies That Are Killing the Social Media Game

BenchmarkONE

Can you remember the marketing and advertising world before social media? What was once a private club for teenagers has exploded into a worldwide phenomenon where “Instagram” and “Facebook” have bizarrely transformed into verbs, and humans are tweeting rather than talking and pinning rather than creating collages from old magazine scraps. An on-going survey by Social Media Examiner found that almost 90 percent of marketers believe that social media has increased exposure to their businesses.

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An Email Marketing Game Changer: Gmail Predictive Unsubscribe

Sharpspring

Have you noticed all the changes to Gmail over the past year? Google has been busy upgrading the Gmail app with a visual redesign and other helpful features, such as a confidential mode and smart replies. But one new feature is raising concern with email marketers: predictive unsubscribe. A historic move among ISPs, Gmail will proactively recommend that users unsubscribe from mailing lists that they haven’t engaged with recently to help reduce inbox clutter.

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How the Halo Effect Drives Better Demand Generation Results

Markempa

My dad taught me many lessons growing up, and one that stands out as relevant to demand generation is this: He said, “Choose your friends carefully because we are often judged by the company we keep.” He didn’t know it the time, but he explained a cognitive bias called the halo effect. In this post, I’m going to explain how the halo effect applies to lead generation.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How to Keep Calm in an Email Crisis: The Litmus Live Attendee Email Mistake

Litmus

When you sign up for an email conference, you probably expect your confirmation email to be nothing but perfect. So guess what email we messed up? As we’ve written about before when our live Twitter feed email imploded , email mistakes are not a matter of “if” but “when.” And Friday of last week was that “when” for us—we sent 150 people who had registered for Litmus Live this content shell instead of their actual attendee welcome email: One of the most frustrating things about email is that when

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5 Ways Content Can Boost Customer Loyalty

Content4Demand

It’s not uncommon to focus much more energy on lead-gen than on customer retention, but that means we may be leaving opportunities on the table, both in terms of sales dollars and the chance to build stronger relationships with the customers who already know us. . Most of us are familiar with the stats regarding the cost of acquiring new customers.

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7 Sales Enablement Blogs You Should Follow Now

SmartBug Media

Do you want to implement a top-notch sales enablement strategy or do you need to take your approach to the next level? Advice from experts can expand your knowledge and guide you to achieve a successful sales enablement program. Let’s take a look at some blogs that provide helpful resources for educating yourself about sales enablement best practices to help you deliver the right content to the right prospects at the right time. 1.

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Is display advertising still effective?

Bannerflow

Time and time again we hear the question ‘isn’t display advertising dead’? For years now, bloggers and writers have been declaring the end of this advertising format. Yet display advertising is not going away. Indeed, digital ad spend is actually increasing ! So why do brands think that display advertising is no longer effective? And how can they increase the effectiveness of their own ads?

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Stop Frustrating Your Customers: Treat Them Like You Know Them

Salesforce Marketing Cloud

There’s a lot of work that goes into converting an account from prospect to customer. Still, it’s important to realize the journey doesn’t end there. In many instances, your website is still a valuable source of information for customers, and the homepage is often their gateway to log into their accounts.

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Why Marketers are Moving from DIY to DIFM

ClickDimensions

Not too long ago, from home improvement and craft projects to income tax preparation and even cough syrup, the do-it-yourself movement was seemingly everywhere. Over time, however, the enthusiasm for DIY began to fade. As people embarked on more DIY projects, they learned that these endeavors took a considerable amount of time and often led to headaches and frustration.

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Leadfeeder Secures €3.1 Million To Turn Website Visitors Into Leads

Valasys

Helsinki-based startup Leadfeeder has secured €3.1 million in Series A funding round which was led by Endeit Capital along with the participation of Finland’s Vendep Capital and Superhero Capital. As most visitors do not share their contact information, B2B companies strive hard to generate sales via websites in order to generate leads. Leadfeeder helps B2B companies use website analytics so as to generate new leads and they are able to analyze who’s visiting the website without any extra script

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Winning the Fight for Consumer Attention | Video Series

33Across

We recently hosted a dynamic roundtable of digital advertising leaders to discuss the industry’s fight for consumer attention, including current viewability standards and efforts to move beyond. The post Winning the Fight for Consumer Attention | Video Series appeared first on 33Across.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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3 Questions With Rachel Barnes

Blue Flame Thinking

Collaborating with clients on their digital marketing strategies, especially on ideas that may be outside of the box, is the thing Rachel, our SEO and web marketing analytics specialist, finds most rewarding about her profession. What we find rewarding is her ability to harness the power of analytical data to reveal the kind of insights that enhance digital campaign results.

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5 Retail Graphics Must-Dos to Spark an Offline-Retail Resurrection

readwrite

“Need to shop? Let’s Amazon it.” This statement appears to be the modern day consensus among shoppers across different age categories, and rightly so. There is no denying the marvel that online shopping is today. It’s time-effective, cost-effective, and above all convenient. One must admit that off late, Brick-and-Mortar has lost its’ mojo. However, it […].

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How To Multiply Lead Percentage By Improving Social Engagement

Albacross

Too many people underestimate the power of social media for lead generation. It’s right in front of them, but they don’t see it. According to GlobalWebIndex , 30% of the time spent online is accrued to social media, which means that social media interactions account for a third of our daily internet activities. What does this mean for you as a business?

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Using Drip Campaigns to Effectively Grow Your Nonprofit

Predictive Response

Running a successful and thriving nonprofit can feel stressful, intimidating, and even overwhelming if you are unsure of where to begin. Along with obtaining funding to support your nonprofit, spreading the word of your organization through effective marketing channels is essential to maximize your reach and potential. Using drip campaigns is one way to build your following while getting to know more about which communication methods resonate the most with your target audience and the demographi

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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The InsightSquared Community for Customers

InsightSquared

Working with our users every day on the Services team, I know that customers of InsightSquared possess a wealth of knowledge about everything related to sales and marketing analytics. Whether it’s identifying what the critical reports are to share at every level in an organization, understanding what works (and what doesn’t) in change management, or keeping on top of the biggest trends in managing data, our users are on the frontline of making a difference in their respective companies’ decision

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ActiveDEMAND Integrates with Sherpa

ActiveDEMAND

Focused on the senior living industry, Sherpa is a CRM that’s built specifically to help prospects and influencers navigate choosing a new senior care living facility. ActiveDEMAND and Sherpa now offer native integration between the two systems so you can better integrate sales and marketing. Why the Partnership? “Sherpa and ActiveDEMAND are a natural fit, not only in the deep integrations between the sales and marketing technology platforms but also the client-focused attitude of bo

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Why You Should Say “F#ck Content Marketing”

Content Science Review

Admit it: If you’re the CMO or the CEO of your company, you’ve probably thought of saying, “F#ck content marketing!” once or twice yourself.