How Dark Social Channels May Be Skewing Your Metrics
Content Standard
DECEMBER 20, 2014
Contrary to popular belief, Facebook, Twitter, and other social media heavyweights aren’t the channels most people use to share content. So-called “dark social channels” (such as email, chat, texts, and forum posts) overwhelm the social media giants three to one when it comes sharing activity. There’s just one problem: All that sharing is impossible to track.
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