Sat.Dec 20, 2014

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How Dark Social Channels May Be Skewing Your Metrics

Content Standard

Contrary to popular belief, Facebook, Twitter, and other social media heavyweights aren’t the channels most people use to share content. So-called “dark social channels” (such as email, chat, texts, and forum posts) overwhelm the social media giants three to one when it comes sharing activity. There’s just one problem: All that sharing is impossible to track.

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The role and use of content in email and marketing automation

i-Scoop

'People today are becoming channel-agnostic. They use different platforms, channels and devices when and where it suits them best. Do you think about whether you’re using email or a social platform, for instance, when using your mobile device? Despite the fact that content marketing is also channel-agnostic, it’s important to understand and improve the content […].

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Responsive Design: Defined in a Single GIF

Hubspot

'It''s becoming more and more apparent that mobile is an important consideration for marketers. Our audiences are using mobile devices to research our companies, products, and services -- in fact, Google found that nearly 60% of consumers visit a company''s mobile website in the buying cycle. And because we want to be where our audience is, it''s important for us to up our mobile game.

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