markempa

DECEMBER 23, 2013

'Tweet The most important factor to keep in mind when creating your landing page is your prospects’ motivation. Highly motivated prospects can make for highly motivated leads if your landing pages deliver the right message to the right prospect at the right time. However, it’s the prospects who are not highly motivated that you need to worry about. They will quickly deter from your page unless you can convince them your product or service will provide them with more value than they need to excha

Lead Generation 222

Lead Generation Marketing Prospects Landing Pages Lead Scoring 222

Webbiquity

DECEMBER 23, 2013

'Here’s a quick gift to readers of this blog: I Saw Three Ships Come Sailing In , sung by Cantamus, the Iowa State University Women’s choir. It’s amazazing. [link]. “Peace on earth, and good will toward all.

194

194

Marketing Insider Group

DECEMBER 23, 2013

'Standard annual round-up post here. Top 10 posts of the year. Plus one bonus post. I published another 100 blog posts this year and picked the winners, even from articles published more than a year ago. I think this reflects what you all thought was the most informative, interesting or maybe even a little entertaining. I hope you enjoy this retrospective and thanks to all my readers and social supporters for all your help. 10 Top Insights On B2B Marketing From 2013.

B2B Marketing 176

B2B Marketing B2B Paid Search Agency Marketing & Strategy 176

KoMarketing Associates

DECEMBER 23, 2013

'As many of you already know, we relocated to the Fort Point District of South Boston earlier this year. This holiday season, we’ve enjoyed all of the festivities the area has to offer, such as the 240th anniversary of the Boston Tea Party , the Fort Point Holiday Stroll , the lighting of the Hood Milk Bottle , and more. Here’s a look at some of the scenes of winter and holiday cheer in our neck of the woods.

Search Engine Marketing 156

Search Engine Marketing Communities Search Marketing Advertising Channels 156

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Adobe Experience Cloud Blog

DECEMBER 23, 2013

'Author: Jessica Langensand 1. You take unsubscribes personally: 2. You get extremely excited over a good click-through rate : 3. You feel superior if a competitor sends out an email with a typo in it: 4. But when you do…. 5. You enjoy watching your co-workers debate which subject line is better: 6. You feel a sense of satisfaction when you get conclusive results from an A/B test: 7.

Email Marketing 105

Email Marketing Thought Leadership Marketo Click Rate 105

SugarCRM

DECEMBER 23, 2013

'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

Advertising Agencies 65

Advertising Agencies Paid Search Agency Marketing Automation Services Gartner 65

Hinge Marketing

DECEMBER 23, 2013

'As you say goodbye to another year. Wipe away that holiday tear. Remember, whatever this season dishes. You'll always have these Hingely wishes. Happy holidays! The Hinge team. Related Stories Webinar Recap: How to Use Research to Grow Your Firm 7 Steps to a Successful Blogger Outreach Campaign Does Design Matter? The Value of Design in Brand Differentiation.

Blogger 55

Blogger Differentiation Outreach Webinar Metrics 55

Hubspot

DECEMBER 23, 2013

'Ah, the out-of-office message: The email equivalent of a dead end. Seeing as we''re in the thick of a holiday season, my guess is you''re either going to be setting one of these auto-replies up or seeing a whole lot of them bouncing back into your inbox. Out-of-office messages are important, as you''ll need to set expectations and ensure you don''t leave anyone hanging. but it does seem like we could be making them a bit more enjoyable, don''t you think?

Creativity 54

Creativity SMS Conference Email Marketing 54

SnapApp

DECEMBER 23, 2013

Customers Utilize SnapApp to Celebrate the Holidays. We hope you have your eggnog ready for this post. SnapApp is taking a look at a few of our customers using SnapApp to spread the holiday cheer. You’ll see the creativity bursting as our customers take engagement home for the holidays. Santa P aws is Coming to Kong. Kong might win the prize for cutest SnapApp celebrating the “howl-iday”.

Creativity 48

Creativity Facebook Personalization Content 48

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

DECEMBER 23, 2013

'In 2013, Giving Tuesday planned for an even more successful national day of giving than 2012 with a redesigned website, materials for nonprofit partners, idea resources, promotional incentives, and awareness-raising activities on social media. For all that 2012 offered, GivingTuesday 2013 was even more successful, raising 90% more in 2013 than in 201 2.

Campaigns 53

Campaigns Advertising Agencies Sample Social Media 53

Biznology

DECEMBER 23, 2013

'Despite the many trends that have popped up over the past few years in the realm of marketing, one fact remains constant: content marketing is here to stay. Whether you realize it or not, you’re probably already using content marketing in one form or another. The more channels you use, the more ways you have to connect to potential and existing customers.

Content Marketing 127

Content Marketing Top of Funnel Content Paid Search Agency 127

Hubspot

DECEMBER 23, 2013

'"A Festivus for the rest of us!". If you were a fan of Seinfeld , you know that today, December 23rd, is the day we celebrate Festivus. If you weren''t a Seinfeld fan, don''t worry, you''ll still find enjoyment in this post. Starting out as a family tradition of Seinfeld scriptwriter Dan O''Keefe, the fictional holiday served as non-religious alternative to the commercialism associated with Christmas, and was featured in episode 10 of Seinfeld'' s final season in 1997.

Public Relations 56

Public Relations Paid Search Agency Blogger Social Media 56