Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?
Customer Experience Matrix
APRIL 15, 2015
'Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. The company made two major product announcements, expanding the reach of Marketo campaigns into mobile apps and display ad retargeting.
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