Wed.Jul 17, 2019

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The Future of Content Marketing Management Software

DivvyHQ

Years from now, as a marketer, what would you want your content marketing software stack to look like? Would it be a set of integrated, best-in-breed tools, or a single platform that does everything? Would it even be called a content marketing platform? In 2019, content marketing software isn’t what you would call “novel”, but it’s becoming something that more and more companies use, with the market expected to hit $9.59 billion by 2023.

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5 Account Based Marketing Metrics You Should Track

Only B2B

The account based marketing metrics focuses only on key accounts unlike the traditional metrics that focuses heavily on an individual lead’s activity. The accounts are more likely to drive huge. The post 5 Account Based Marketing Metrics You Should Track appeared first on ONLY B2B.

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Focus Your Board on Your MVC: Most Valuable Customer

InsightSquared

It’s a saying you hear a lot: Your most important customer is the one you already have. Yet, it bears repeating for two reasons. One, it’s true: it costs less to keep an existing customer than it does to acquire a new one. Two, it’s so easy to forget. . So, maybe you need more than platitudes to keep your sales team, your executive team and your board focused on your most valuable customers.

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5 Ways to Make the Most of Your Demand Generation Efforts

Marketing Insider Group

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. 3% of buyers are in market at any time, finding them can lead to an even bigger challenge – relying on this method as […]. The post 5 Ways to Make the Most of Your Demand Generation Efforts appeared first on Marketing Insider Group.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Report: 46% of B2B Buyers Turn to Colleagues/Peers to Research Purchases

KoMarketing Associates

B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process. DemandGen and ON24 recently published the “2019 Content Preferences Survey Report,” and statistics showed that B2B buyers overwhelmingly turn to their colleagues and peers (46 percent) to research B2B purchases.

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How to Master Cross-Channel Engagement with Your Account-Based Marketing Strategy

Adobe Experience Cloud Blog

Today’s marketers have a very specific goal: maximize revenue by delivering rich, meaningful experiences that turn prospects into customers and customers into lifelong advocates. Shifting from lead-based marketing – only strategies to combined lead and account-based marketing (ABM) strategies has helped many marketers achieve this. It’s enabled them to collaborate with sales and incorporate an account strategy into all their existing marketing efforts.

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How To Generate Sales Leads For Your Business

Only B2B

Tips That Are Handy And Worth As a marketer, probably one of your most discussed topics is how to generate sales leads for your business. Given the fact that sales. The post How To Generate Sales Leads For Your Business appeared first on ONLY B2B.

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Learn: The Difference Between Meh & WOW in B2B Artificial Intelligence

Rev

You’ve been in B2B for a hot minute. You know this story. . The hype cycle. A new methodology or CRM or automation software or what-have-you appears on the scene, and it’s going to fix what ails us as B2B marketers. It’s going to be that thing that finally lifts conversion rates over the industry average of 1-3%. So we’ve thrown all these new things at our campaigns, hoping they will be the fix.

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Reddit Ads vs. Quora Ads – The $2.500 Experiment

Bannersnack

In a world where digital advertising has become more prominent than print and television (according to eMarketer), it can be an intimidating industry to navigate in. Nowadays, there are more platforms than ever that marketers and advertisers can use to boost brand awareness and promote their products/services. From what we’ve noticed, Reddit and Quora are […].

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Paid Amplification Can Enhance Your Content Marketing Reach

Circle Studio

As content marketing continues to grow in popularity, more and more content is competing for users’ attention, decreasing engagement. It’s not enough to publish content—even the highest-quality content—and hope that people will find it. The internet is becoming increasingly crowded with content, and users are getting more demanding and have shorter attention spans.

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3 Fixes for Your Engagement Measurement Mistakes

Content Marketing Institute

Are you making these three mistakes when measuring engagement? If you’re analyzing reach, time on page, and shares, you are. Here’s how to do it better. Continue reading → The post 3 Fixes for Your Engagement Measurement Mistakes appeared first on Content Marketing Institute.

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Google News Digest: Data Studio Update, New Targeting Options in Ads, and More

SEMrush

Our digest is here to help you keep track of all the new stuff that keeps happening at Google. Keep reading to learn about SERP tests and updates, changes in Google Ads, Google tool updates, more data in the GSC API, and a new video series that will be useful to all.

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Why Word of Mouth is More Important for B2B than for B2C

DemandBase

The best way to grow ANY company if for your customers to do that growing for you, and the most reliable way to make that happen is for your customers to tell your story to others. Your customers can become volunteer marketers. They can become your most effective sales force. But you need to give them a story to tell. You need a Talk Trigger: a strategic, operational differentiator designed to create customer conversations.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Building Your Brand of Gold

Fusion Marketing Partners

There is a lot of conversation circulating about building your personal brand. If you take a look online, you might […].

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What Is an SMTP Server?

SendGrid

Just like our SMTP Service Crash Course, we’re revisiting one of the basic elements of email deliverability: the SMTP Server. Again, we teamed up with our own Nigel Dunetts, a SendGrid Support expert, to answer a few of the most common SMTP server questions. The post What Is an SMTP Server? appeared first on SendGrid.

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26 Tips to Avoid the Spam Folder, Lower Bounce Rate, and Improve Engagement

Sharpspring

Email marketing is great — when it’s done correctly. While social media marketing converts at a rate of 1.9%, email marketing converts at a rate of 6.05%. Based on those returns, if you were to put $1,000 into email marketing efforts in 2019, you would stand to make around $440,000. Of course, you have to know what you’re doing. (Or hire someone else who does.).

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Creating a Common Thread to Connect With Your Audience

Emplifi

“(Content) that they can actually buy into that then is related to your brand, I think that's where the future of content marketing is heading.”.

Buy 77
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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QuanticMind Pushes Granular Marketing Optimization and Exposes Decision Engine

QuanticMind

San Mateo, Calif.–(Newswire)–QuanticMind announced its Summer 2019 product release today, giving performance marketers new levels of visibility into how technology solutions actually make optimization decisions. In an era of artificial intelligence, oversimplification, and black boxes, QuanticMind breaks open a window into the decision engine that powers international advertisers at scale.

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Creating a Common Thread to Connect With Your Audience

Emplifi

“(Content) that they can actually buy into that then is related to your brand, I think that's where the future of content marketing is heading.

Buy 77
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Content Marketing Funnel Tactics: Increase Your BOFU Conversions by 20 Percent

Directive Agency

Let’s say you’re spending a lot of resources on SEO and PPC services. Your traffic is improving month-over-month by 10 percent; however, conversions are flat. What do you do? This was a struggle for one of our clients that creates construction project management software. Traffic was improving, but no one was signing up for their demos. That’s when we shifted our focus to conversion optimization.

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The Ultimate Guide to Email Accessibility: Making Emails for Everyone

Litmus

The world is growing, changing, and aging, and the world’s email subscribers are coming along for the ride. More people are accessing email on a wider variety of devices and types of connections than ever before. And email subscribers themselves are more diverse than at any other point in email’s 47-year history. But what does all of this change mean for email marketers?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Leverage Your B2B Website Design to Grow Sales

BOP Design

If you aren’t using your B2B website to increase your firm’s revenue, you are missing out on a huge opportunity. Unfortunately, many sales professionals drastically underestimate their company’s digital presence and the power of its ability to generate revenue. While traditional means of outreach and word of mouth can be great sales opportunities, your company’s website is an excellent source for getting new leads, nurturing existing leads, and keeping the conversation going with existing client

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What Does the ePrivacy Regulation Mean for Your Google Analytics?

Convert

Google Analytics is a staple for most optimizers and marketers. The ubiquity of this solution makes it innocuous to the point where we tend to overlook the settings of our Google Analytics account when privacy regulations roll out. But the GDPR was a substantial nudge for testers to scrutinize their Google Analytics data storage and.

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How to Master Cross-Channel Engagement with Your Account-Based Marketing Strategy

Adobe Experience Cloud Blog

Today’s marketers have a very specific goal: maximize revenue by delivering rich, meaningful experiences that turn prospects into customers and customers into lifelong advocates. Shifting from lead-based marketing – only strategies to combined lead and account-based marketing (ABM) strategies has helped many marketers achieve this. It’s enabled them to collaborate with sales and incorporate an account strategy into all their existing marketing efforts.

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Questions to Ask Trade Show Organizers When Using An Independent Lead Capture Solution

Lead Liaison

Trade show exhibitors often hesitate when integrating an independent lead capture solution with show-appointed lead retrieval. Will it be simple or complicated? How do I find out if I can connect my system? Am I asking the right questions? We’re breaking down that barrier with this phone script that exhibitors can use when coordinating with the show organizer.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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7 B2B Content Marketing Tips You Should Start Using Today

Only B2B

In the past few years the role of B2B content marketing in brand as well as product promotions has grown tenfold. This marketing strategy has helped a lot of businesses. The post 7 B2B Content Marketing Tips You Should Start Using Today appeared first on ONLY B2B.

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8 Instagram Content Ideas For B2B

Albacross

Most businesses and brands have found success with Instagram. According to Statista , around 60 percent of Instagram users (that is above 600 million people) find and discover more products on Instagram. Having a good idea now and then is not enough, every day you have to come up with something new and keep your audience engaged. Creating content for B2B audience, can be hard sometimes, that’s why we came up with these 8 Instagram content ideas that will help you create a better relationship wit

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Stevens & Tate Recognized As a Top Food Package Design Company By Design Rush

Stevens & Tate

Recognized By Design Rush. We are very proud to announce that Design Rush has given us yet again for another achievement this time being recognized as a Top Food Package Design Company. Here, at Stevens & Tate, we work with businesses of all sizes to improve their marketing strategies. We focus primarily on finding the marketing solutions for our clients and aiming to help businesses solve their problems through our prestigious services and marketing programs with focus on branding , web des

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