Thu.Aug 27, 2015

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LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit

Customer Experience Matrix

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. It's an interesting piece of news but I'm personally disappointed at the timing because I have been planning all week to write a post about the relationship between predictive analytics and account-based marketing (ABM). I would have looked so much more prescient had they announced the acquisition after I had published this post!

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4 of the Biggest Changes to Facebook Ads in 2015

KoMarketing Associates

The world of Facebook Advertising is constantly changing. This year in particular has been big for the social media giant, as it continues to expand its paid marketing offerings. Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. In this post, we’ll take a look back at the biggest changes for Facebook ads in 2015 and how they benefit advertisers.

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The Change In B2B Marketing – 4 Rules To Live By

Marketing Insider Group

According to the latest B2B Buyer research published by DemandGen Report, the world of B2B marketing is continuing the get more complex and our buyers more sophisticated. Some of the results from the 2015 B2B Buyers Survey Report , are as follows: 53% of buyers say their time to purchase has increased with 80% of those saying they are taking more time to research and 82% saying they are viewing more sources. 43% stated there is an increase in the number of people who are part of the buying commi

Rules 184
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Why Relevant Content Is Not Enough

ANNUITAS

With Content Marketing World just weeks away, my mind has been on the number of organizations that have increased their marketing spend on the creation of new content. The latest results from the ANNUITAS B2B Enterprise Demand Generation study (due out in September), 54.1% of organizations have indicated that they are spending more on content development than they did in 2014.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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The Cure For The Common Cold Call Is Social Selling

Marketing Insider Group

Are you coughing up excuses why you missed your sales quota? Are you working at a feverish pace to get through your call list with no luck? Or, are you feeling depressed and alone since your calls and emails go unanswered? If you are experiencing these symptoms which prevent you from making a successful connection with a new sales prospect, then you have a case of the common bad cold call.

More Trending

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6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

Can you remember life before the World Wide Web? It happened, and it seems like 100 years has passed since we first opened Netscape or Internet Explorer to “search” for a recipe or a news source. It was a simpler life, from a content consumption and communication point of view. If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable).

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Careers

SWZD

Career Opportunities emedia is a rapidly growing lead generation company with its North American headquarters in Chicago, IL, USA. Due to the continued expansion of our successful business, we are now looking for: Inside Sales Representative The Inside Sales Representative is responsible for all parts.

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Why Personalization Is the Next Wave of Content Marketing

Convince & Convert

Content Before Product. Jon Miller was one of the founders of Marketo, a successful marketing automation software company along the same lines as Infusionsoft, Eloqua, and Hubspot. Jon’s latest adventure is Engagio, a new marketing software designed specifically around account-based marketing. Engagio is still in the very early private beta stages.

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5 Key Factors to Pinpoint Your Technology Differentiator

Hinge Marketing

Your firm’s brand is arguably its most valuable asset. This is our mantra. We preach this to our own audience. All. The. Time. We are used to hearing that a firm’s most important asset is its people , not necessarily the brand. But people come and go. And unless an individual’s reputation and industry presence is so strong that they impact the entire firm’s marketplace position, “people” only get you so far.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score

Hubspot

When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. But once you have a lot of leads, you need to figure out who's really interested in your product and who's just starting to look around. That's where lead scoring comes in. Lead scoring lets you assign a value (a certain number of points) to each lead based on the professional information they've given you and how they've engaged with your website and brand across the in

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5 valuable facts about the future of digital content

Brandfolder

Did you know that 90% of information transmitted to the brain is visual? This means that when it comes to digital marketing, visual content is critical for generating leads and.

Content 40
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How to Find and Target High-Value Keywords for Your Business

Hubspot

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. I know. I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity.

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How Will Flatlining Ad Revenues Impact Mobile Content Strategy?

Content Standard

Mobile ad revenues are stagnating in 2015 after solid growth up to this point, and the reason might be due to a slowdown in the delivery of needed tracking tools. According to data from the Digital Publishers Revenue Index Report from Deloitte, the first six months of 2015 saw a dramatic slowdown in mobile revenue growth. After 80 percent gains in Q1, Q2 saw progress of just 21.5 percent.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Why Negative Reviews Are Still a Big Ecommerce Win

Hubspot

There is no doubt that ecommerce companies need social proof to survive. Part of that proof comes from reviews, whether right there on your site or on third-party review sites like Yelp. Getting great reviews can feel like a celebration every time, while bad reviews make you question why you ever started your ecommerce business to begin with. Before you get too bogged down in the negative, let’s examine why even the worst reviews are good news for you.

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How to Build Consensus for Brand Storytelling within the Enterprise

Content Standard

People hate change. For both physiological and cultural reasons, we are averse to it. Multiply that singular aversion to change by 5,000 people or so, and we begin to see why it’s difficult to alter the course of the enterprise business. As a matter of fact, sometimes the thought of what it would take to get key stakeholders to think differently is so exhausting that it’s easy to see why many ideas never get off the ground.

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5 Reasons No One is Clicking on Your Banner Ads

Hubspot

If you've been noticing that you’re just not getting any click-throughs on your banner ads, you’re not alone. People have grown weary of ads that don’t speak to them or interrupt their reading activities. But there’s hope. Along with outlining some of the most common reasons why banner ads are ignored, we’ve included food for thought on how to make the whole advertising experience better for your readers to begin with.

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Tap into the Power of Special Events

The Freeman Company

Designing exceptional experiences that drive strategic value

Design 40
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Rethink the Way You Work: An Interview With Basecamp CEO Jason Fried [Podcast]

Hubspot

If you rounded up all of today’s top CEOs from around the world, you’d be hard-pressed to find one who is more passionate about challenging the status quo in the workplace than Basecamp CEO Jason Fried. His passion began at 14 when he started working in a local shoe store. "The owner was always looking over everyone’s shoulder. She had an intense distrust for everyone, and just thought that we were all ripping her off,” Jason said about his boss at the time.

Amazon 53
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Exhibit City News: FreemanXP Taps Industry Luminary as Vice President

The Freeman Company

ECN covers the special events announcement from FreemanXP

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20 Signs Your Business Needs A Facelift

Marketing Insider Group

“When you put your heart and soul into your work, it can be very hard to let go.” – Richard Branson. For most entrepreneurs and small business owners, there comes a point when they must answer a serious and deflating question: “When is it time to give up on my business?”. When you take a closer look at your business, however, there may be a possibility that you don’t actually have to throw in the proverbial white towel.

Business 176
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Your Trusty Guidebook to Marketing Nation Online 2015

Adobe Experience Cloud Blog

Author: Lizzy Funk The largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! Join us , why don’t you!? In case you haven’t heard, let me be your insider guide to what you can expect at Marketing Nation Online 2015: Sit in on 25+ thought leadership sessions to hear the latest from industry movers & shakers (where is marketing heading?).

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Trigger Video Playback on Player Visibility

Vidyard

Every now and then, someone from the Sales team (usually Jeff) will come to me a weird question about something crazy they want to do with our player. “Hey Ji, do you think this is possible?”. Jeff Saunders – Account Manager and overly ambitious Vidyard user. “Yeah probably,” is typically my default response before I’ve given any thought to the problem at hand.