Thu.May 22, 2014

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Content Marketing by Blogging: Consistency is the Name of the Game

Writing on the Web

'Content marketing through blogging is like playing tennis. You get results through consistency, practice and persistence. Is your blog like my tennis, a hit or a miss? Are you writing posts that are clear winners for your readers? Are you serving quality, relevant content within the lines of your readers’ needs? As I mentioned in my previous post , I recently returned from tennis camp in Texas.

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Understanding Big Data Is The Key to Success [Infographic]

Crimson Marketing

'Big data and marketing analytics are here to stay. According to a popular survey from Rocket Fuel and Forbes, CMOs who implement Big Data generate more benefits from their marketing solutions than. The post Understanding Big Data Is The Key to Success [Infographic] appeared first on.

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Mobile App Advertising: Staying Affloat in a Sea of Apps

KoMarketing Associates

'Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). The issue, however, is that there are currently one million other mobile applications vying for user attention. Mobile application stores from the two big players, Apple and Google, are cluttered with apps from a wide variety of categories.

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From SiriusDecisions Summit 2014…

ANNUITAS

'After my first full day at the #SDSummit, I’m more excited than I’ve ever been at such an event. This is an incredibly exciting time in marketing. While marketers have been saying that for the past 4-5 years, in my opinion we’re finally truly poised for success — with the technology, data, and processes to enable transformation. The key remaining element is the “how”.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos

Convince & Convert

'With the stunning rise in popularity of user-generated content, Amsterdam Airport Schiphol has turned to Instagram images to power a new interactive game called Destination Unknown. The game challenges fans to correctly identify some of the more than 300 flight destinations from Amsterdam and is highly addictive. Once the user begins the game, they’re prompted with a series of location-based Instagram images.

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Not Your Typical Salesfusion Wednesday

SugarCRM

'The post Not Your Typical Salesfusion Wednesday appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

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Why People Hate Blogging (and How to Make It Better)

Hubspot

'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. I’m going to be honest. It’s not hard to find yourself in a love/hate relationship with blogging. Sure, you know it’s a great way to connect with potential customers and generate leads, but it can also be a real pain in the you-know-what.

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Finally, a Forum for Feedback

SugarCRM

'The post Finally, a Forum for Feedback appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

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The Inbound Approach to Turning More Leads Into Customers

Hubspot

'Inbound isn’t all about marketing. After all, what happens to all those leads you’ve been getting? Your business can’t run on leads alone -- you need customers who help bring in revenue and fuel your future inbound strategies. So once you’ve perfected your visit-to-lead acquisition, it’s time to get to work on your lead-to-customers game.

Leads 56
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Employees as B2B Marketing Resources

SugarCRM

'The post Employees as B2B Marketing Resources appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

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14 Ways to Get More Use Out of Your Buyer Personas

Hubspot

'Ah yes, the excitement of creating your company’s first buyer persona. The interviews, the surveys, the extensive research … the PowerPoint presentation you put together so you can properly unveil your personas in all their persona-y glory. “Turns out, Sample Sally checks her Facebook religiously, but isn’t too keen on using Twitter,” you explain to your team, who are visibly dumbfounded by your amazing insights. “Also, Example Eddie hates Snickers bars,̶

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Success Through Native Advertising And Sponsored Content - Min Content Summit Recap

SnapApp

Min’s Content Marketing And Innovation Summit brought some of the brightest and most influential people in the media and publishing industry to The Yale Club in New York City on May 20 th , to discuss the most important issues and opportunities that impact ad revenue and growth. While there were many themes, opinions, theories and ideas being discussed throughout the one-day summit, one constant remained the same – the need to engage in a dialogue through content that’s delivered across various

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7 Ways to check Your fresh content for plagiarism

Biznology

'How do you check written content for plagiarism? At some point, every serious webmaster asks this question, and you should too. Plagiarism can hurt website rankings in a big way, not to mention your reputation and your pocket. It can also land you in hot water with the law. The legal repercussions for copyright infringement can be surprisingly severe.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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7 Ways to Increase Webinar Registration and Attendance

LeadSquared

In the past few years, webinars have become a very important source of not just knowledge sharing and handling customer queries, but lead generation as well. In fact, webinars are the number 1 source of lead generation for businesses, with 51% of marketers generating new leads through webinars according to “2012 Tech Marketing Planning Guidance (Forrester)” (*as quoted in ON24 and CMI’s Webinar).

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Influencer Marketing, Rick Springfield, and a Bottle Opener that Opened Doors

Convince & Convert

'I’m influential? I was at the Social Media Marketing World conference in March when I discovered this post, “The Top 100 #ContentMarketing Thought Leaders.” The list comes from Onalytica, a company that makes influencer relationship management software. I was flattered to learn I was actually on it. In fact, I ranked in the top 20. Huh? Lyrics from the Talking Heads’ 1980 hit, “Once in a Lifetime,” came to mind… And you may ask yourself, well, how did I get here?

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Virtual Recon: 7 Telling Insights You Can Glean From a Prospect's Website

Hubspot

'As an inbound marketer, you reap the benefits of having ideal prospects raise their hands and approach you when they are ready (or nearly ready) to become a customer and make a purchase. Your blogs, tweets, videos, ebooks, infographics, and other content assets are getting found on search and funneling names into your database. But there are other signals that indicate when a prospect is ready to make a purchase -- beyond the standard levels of engagement with content -- that you may able to sp

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The Face of Your Company: How to Hire for Client-Facing Positions

Hubspot

'Hiring for external-facing roles within your company is both remarkably important, and incredibly difficult. The people who you hire for roles like support, customer service, and sales will be the face of your brand, as they are the ones who will be interacting with your customers and clients on a daily basis. For most client-facing positions, experience isn’t everything.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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9 Quick Ways to Take Your Blog to the Next Level

Hubspot

'This post is an excerpt from the free guide, How to Optimize Your Marketing Channels: Tips & Tricks for Taking Your Marketing to the Next Level. If you want to learn more about optimizing your marketing, download the full guide here. The way I see it, there are two big hurdles that beginner inbound marketers face when it comes to running a blog.