KoMarketing Associates

JUNE 18, 2015

Last week I had the good fortune to participate in a content marketing meetup hosted by the team at Curata. As we discussed the history of search engine technology and ended with the importance of both content and links for SEO, the question was ultimately asked, “ how do you actually get links? “ Somewhat off the cuff, I replied “ I ask for them “ While this may seem either obvious, possibly too direct, or even flippant, the reality is that in today’s SEO environme

Link Building 191

Link Building Ad Building Social Networks CAN-SPAM 191

Marketing Insider Group

JUNE 18, 2015

In a recent study by J.D. Power and Associates, new-vehicle owners were asked to cite the reasons they chose a particular make and model of a vehicle they purchased. Not surprisingly, out of 10 factors, the most frequently cited was, “like the image the vehicle portrays.” So what if an automotive brand doesn’t portray the image it wants? Content marketing can help.

Content Marketing 172

Content Marketing Best Practices Content Work Management 172

Savanta

JUNE 18, 2015

In her latest blog for Quirk’s Marketing Research Review , Circle Research’s HR lead Beth Pearson explores how an agency can best nurture and retain talent…. Research is a people business. Our raw materials are the opinions of respondents. Our product is the insight extracted from these raw materials by clever folk. And an agency or client-side researcher can only make a difference if they’re skilled at building relationships with key stakeholders.

Paid Search Agency 171

Paid Search Agency Advertising Agencies Opinions Ad Agencies 171

Marketing Insider Group

JUNE 18, 2015

Are your customers sampling your small business from the comfort of their smartphone? If not, then they’re positively salivating over your competitors’ Instagram, Twitter and Yelp pictures and posts. Much of this content is published by patrons! So, let’s use a restaurant as an example for how small businesses can approach their content marketing strategy.

Content 165

Content Small Business Marketing Social Media Opt-out 165

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

JUNE 18, 2015

Almost since the moment the Internet was commercialized, we’ve been talking about the promise of live interactive TV. And yet, more than 20 years later, despite dozens of social networks, YouTube and GoPro, we still don’t have a satisfying solution with mass appeal. To be sure, there are a few things that come close to letting the masses connect directly with the talent – or even be the talent.

Broadcasting 152

Broadcasting Mobile Advertising Interactive Marketing Mobile Marketing 152

Industrial Marketing Today

JUNE 18, 2015

I hear too many manufacturers and industrial companies talking about creating campaigns because they want to pump up their lead generation. That mode of thinking is outdated and simply doesn’t work today where you are dealing with mostly invisible and self-directed industrial buyers. Buyers are looking for information online and interacting with sales people on […] The post Lead Generation for Industrial Companies is a Process not a Campaign by Achinta Mitra appeared first on Industrial Ma

Lead Generation 99

Lead Generation Process Campaigns Paid Search Agency 99

SugarCRM

JUNE 18, 2015

The post The age old love hate relationship between marketing & sales appeared first on Salesfusion.

Marketing 90

Marketing Marketing Automation Automation 90

Hubspot

JUNE 18, 2015

Over a million subscribers. Five hundred thousand followers on social media. Oprah's favorite newsletter. These things didn't seem like an achievable reality when Danielle Weisberg and Carly Zakin quit their jobs at NBC News to start theSkimm. With only two months of savings and zero experience starting a business, they weren't sure what was in store for their startup.

Newsletter 52

Newsletter Generation Startups Social Media 52

JotForm

JUNE 18, 2015

We are ecstatic to be able to offer our JotForm Apple Watch app to our users! We hope that you enjoy its simple and easy-to-use interface. You can be notified when a new submission is received, what form has been responded to, and what the response was. Our hope is that it will make keeping up w.

Product 48

Product 48

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

JUNE 18, 2015

Crafting a website that generates lots of attendees for an event takes imagination and some good old-fashioned common sense. You want potential attendees to be so inspired and excited to come that they’ll move heaven and earth to get there. Here are the 13 key ingredients that an event website must have to do just that: 13 Key Ingredients That an Event Website Must Have. 1) Showcase the Event Name.

Marketing Websites 52

Marketing Websites Mobile Advertising Ad Building Conference 52

SnapApp

JUNE 18, 2015

Interactive video is a term many B2B marketers are hearing for the first time. B2C and publishers have been using interactive videos for a long time in all kinds of different formats – from videos that branch or jump around based on your inputs (“Choose Your Own Adventure”-style experiences) to videos with hotspots that, when clicked, show you where to buy the shirt or shorts you just clicked on.

Video Marketing 48

Video Marketing B2B Click Rate Advertising Mediums 48

GreenRope

JUNE 18, 2015

San Diego celebrated it's continuing influence in the growth of emerging technologies at Interactive Day last Friday. The digital marketing must-attend event had a full day of 5 learning tracks and over 40 speakers to help us marketers navigate the fast-changing digital landscape. Check out our booth and team at Interactive Day. It was a great day for meeting other digital marketers and building out our network in San Diego!

Interactive Marketing 40

Interactive Marketing Conference Marketing Automation Network Marketing 40

Content Standard

JUNE 18, 2015

In case you haven’t already heard ad nauseam, last week, Apple announced its on-demand streaming service, Apple Music. Apple will compete with Spotify and Tidal to provide the best music-streaming experience for listeners. As if this wasn’t ambitious enough, Apple Music wants to become the premier way fans communicate with and follow musicians.

Youtube 40

Youtube Distribution Social Networks Twitter 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

GreenRope

JUNE 18, 2015

San Diego celebrated it's continuing influence in the growth of emerging technologies at Interactive Day last Friday. The digital marketing must-attend event had a full day of 5 learning tracks and over 40 speakers to help us marketers navigate the fast-changing digital landscape. Check out our booth and team at Interactive Day. It was a great day for meeting other digital marketers and building out our network in San Diego!

Interactive Marketing 40

Interactive Marketing Conference Marketing Automation Network Marketing 40

Content Standard

JUNE 18, 2015

For many marketers, the process of evaluating and tweaking an SEO strategy is daunting. From the waiting game of accruing data about the efficacy of your first words to setting meaningful benchmarks for evaluating them, and even making adjustments that meet your goals, there are numerous steps along the way that can present confusion or frustration.

Studies 40

Studies SEO CTR Advertising Benchmark 40

GreenRope

JUNE 18, 2015

San Diego celebrated it's continuing influence in the growth of emerging technologies at Interactive Day last Friday. The digital marketing must-attend event had a full day of 5 learning tracks and over 40 speakers to help us marketers navigate the fast-changing digital landscape. Check out our booth and team at Interactive Day. It was a great day for meeting other digital marketers and building out our network in San Diego!

Interactive Marketing 40

Interactive Marketing Conference Marketing Automation Network Marketing 40

Brandfolder

JUNE 18, 2015

We’re on a constant quest to become more inspired and enlightened about the world of branding. As a result, we end up reading, watching and listening to a great deal.

Brand Identity 40

Brand Identity Branding 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

GreenRope

JUNE 18, 2015

San Diego celebrated it's continuing influence in the growth of emerging technologies at Interactive Day last Friday. The digital marketing must-attend event had a full day of 5 learning tracks and over 40 speakers to help us marketers navigate the fast-changing digital landscape. Check out our booth and team at Interactive Day. It was a great day for meeting other digital marketers and building out our network in San Diego!

Interactive Marketing 40

Interactive Marketing Conference Marketing Automation Network Marketing 40

The Freeman Company

JUNE 18, 2015

Takeaways from PCMA’s Education Conference.

Conference 40

Conference Education 40

GreenRope

JUNE 18, 2015

San Diego celebrated it's continuing influence in the growth of emerging technologies at Interactive Day last Friday. The digital marketing must-attend event had a full day of 5 learning tracks and over 40 speakers to help us marketers navigate the fast-changing digital landscape. Check out our booth and team at Interactive Day. It was a great day for meeting other digital marketers and building out our network in San Diego!

Interactive Marketing 40

Interactive Marketing Conference Marketing Automation Network Marketing 40

Adobe Experience Cloud Blog

JUNE 18, 2015

Author: Dayna Rothman Looking for a way to kickstart your mobile marketing ? A great place to start is with responsive design for website, email, and landing pages. Responsive design is a modern approach to web design that ensures your content is readable and consumable on any device, such as your desktop, tablet, or mobile phone. There are many reasons why you need to go mobile with your website ASAP.

Mobile Marketing 105

Mobile Marketing Design Marketing & Strategy Marketing Strategy 105

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

GreenRope

JUNE 18, 2015

San Diego celebrated it's continuing influence in the growth of emerging technologies at Interactive Day last Friday. The digital marketing must-attend event had a full day of 5 learning tracks and over 40 speakers to help us marketers navigate the fast-changing digital landscape. Check out our booth and team at Interactive Day. It was a great day for meeting other digital marketers and building out our network in San Diego!

Interactive Marketing 40

Interactive Marketing Conference Marketing Automation Network Marketing 40

Hubspot

JUNE 18, 2015

Do you want the bad news or the good news first? Let's start with the bad: Email marketing databases naturally degrade by about 22.5% every year. Whether your contacts switch companies, decide to purge an old address they don't use anymore, or simply opt-out of your email communication, they're gone. and they might not be coming back. Considering a recent survey by HubSpot and Eventbrite revealed that email is the single most effective marketing channel that event organisers have at their dispos

Budget Programs 60

Budget Programs Tools Opt-out Opt-in 60

GreenRope

JUNE 18, 2015

San Diego celebrated it's continuing influence in the growth of emerging technologies at Interactive Day last Friday. The digital marketing must-attend event had a full day of 5 learning tracks and over 40 speakers to help us marketers navigate the fast-changing digital landscape. Check out our booth and team at Interactive Day. It was a great day for meeting other digital marketers and building out our network in San Diego!

Interactive Marketing 40

Interactive Marketing Conference Marketing Automation Network Marketing 40

Hinge Marketing

JUNE 18, 2015

You put a lot of time and effort into your website. In order to make sure your efforts aren’t wasted, you want your website to encourage members of your target audience to become leads – who, ideally, you can then nurture into future clients. But what does it really mean to have a lead generation website ? And how can you make it happen?

Lead Generation 69

Lead Generation Marketing Websites Generation Leads 69

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

GreenRope

JUNE 18, 2015

San Diego celebrated it's continuing influence in the growth of emerging technologies at Interactive Day last Friday. The digital marketing must-attend event had a full day of 5 learning tracks and over 40 speakers to help us marketers navigate the fast-changing digital landscape. Check out our booth and team at Interactive Day. It was a great day for meeting other digital marketers and building out our network in San Diego!

Interactive Marketing 40

Interactive Marketing Conference Marketing Automation Network Marketing 40

Hubspot

JUNE 18, 2015

Please raise your hand if you've ever felt personally victimized by PowerPoint. When you open it up, you're hit with stark black Calibri font on a white background, killing any creative spark you may have felt. It's daunting enough to creating a 10-slide deck to report your monthly marketing metrics -- never mind putting together a PowerPoint that could be seen by the more than 60 million unique visitors on SlideShare each month.

Template 60

Template Budget Programs Paid Search Agency Design 60

GreenRope

JUNE 18, 2015

San Diego celebrated it's continuing influence in the growth of emerging technologies at Interactive Day last Friday. The digital marketing must-attend event had a full day of 5 learning tracks and over 40 speakers to help us marketers navigate the fast-changing digital landscape. Check out our booth and team at Interactive Day. It was a great day for meeting other digital marketers and building out our network in San Diego!

Interactive Marketing 40

Interactive Marketing Conference Marketing Automation Network Marketing 40