Fri.May 01, 2015

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4 Ways The B2B Buying Process Has Changed in 2015

Crimson Marketing

Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. Let’s explore the four key ways B2B buying is changing: 1. The Buying Process Is Growing More Complex. B2B marketing technology is developing rapidly. “Decision makers are faced with increasingly complex problems, and they often need to decide between growing numbers of potential vendors to solve them.

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How much does customizing your marketing technology cost?

Biznology

I have been noticing a pattern among many of my large clients recently. They’ve customized themselves out of business. They’ve spent so much time, money, and energy customizing their marketing technology that they have painted themselves into a corner, with no easy way out. I’m not saying you should never customize technology, but you should be thinking very clearly about the kind of customization you are implementing, as well as what its true cost is.

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3 Key Factors to Choosing the Right B2B Marketing Consultant

B2B Marketing Traction

Expert marketer. Marketing guru. Dynamic speaker. Prolific writer. Experienced. The list of superlatives used by B2B marketing consultants goes on and on ( and on ) today. How do you choose a B2B marketing consultant that can get you the results you want and more ? Today experience, marketing expertise, great speaking and writing abilities, a strategic approach and a broad understanding of marketing tactics are what you should expect in a quality marketing consultant.

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5 Things You Need to Know About Google’s Mobile Changes

Convince & Convert

It’s been nicknamed “Mobile-geddon.” The misinterpretations surrounding Google’s April 21 algorithm updates resulted in panic in the tech and business communities last week. There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Second, apps will be discoverable in mobile search results with deep links driving new app downloads.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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#BADMarketing from La Vela Restaurants

Crimson Marketing

We do love seafood. We don’t love a seagull superimposed on this woman’s body. #BADMarketing. Image: Courtesy of Webneel.com. The post #BADMarketing from La Vela Restaurants appeared first on.

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Master the Changing Sales Landscape: 8 Key Strategies to Becoming a B2B Salesperson of the Future

Adobe Experience Cloud Blog

Author: Amy Guarino Forrester’s pronouncement of the death of the B2B salesperson recently made headlines. But, I ask, is it really a death, or a chance at reinvention ? Here’s the situation: it’s not news that the buying process has changed. And at Marketo, we talk about this a lot from the marketers perspective, but what about sales? How does this new digital-first world effect the traditional B2B salesperson?

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Industrial Content Marketing – Selling the Problem not Just Solutions

Industrial Marketing Today

Manufacturers, distributors and engineering companies want to jump into industrial content marketing because they’ve read the buzz about its effectiveness in generating high quality leads for selling solutions. They want to educate the market about their solutions and in the process create “thought leadership.” Those are all great and valid reasons for industrial companies to […] The post Industrial Content Marketing – Selling the Problem not Just Solutions by Achinta Mitra appeared first

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Breaking Through Client Relationship Barriers

Hinge Marketing

Sometimes you do great work with a client but struggle to broaden your relationships within that client’s organization. It’s a common problem for consultants. You’re working with a client , it’s going better than expected, and you know you can do more to help. But when you try to connect with others who could benefit from your services, your efforts are stymied.

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What Is CRM (Customer Relationship Management) Software?

Hubspot

CRM. If you work in sales or marketing, you've probably heard this three-letter acronym tossed around before. Maybe you've even been told you need one. No matter what, you're curious about one thing: What does it actually mean? CRM stands for 'customer relationship management.' I know, I know -- that doesn't exactly clear things up. Keep on reading, folks, and we'll explain exactly what CRM software is and how to figure out whether you actually need one.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Want to be a Marketing Hero? Use Closed-Loop Marketing with Video!

Vidyard

So what is closed-loop marketing, exactly? Essentially, it means that the marketing and sales teams are working together to collect, analyze, leverage, and – here’s the key word – share the right information with each other to identify, attract, and convert the best leads. Okaay…but what does that mean? It works like this: cookies and tracking URLs are used to track where your prospects are coming from.

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Chief Marketer Raises PRO Awards Buzz With Interactive Content

SnapApp

This week’s highlighted SnapApp was created by The Chief Marketer Network , one of the many leading brands under the Access Intelligence umbrella. Chief Marketer provides creative ideas, resources, and technologies to marketing professionals across all industries to help them achieve and measure the results they want to see. The Goal. One of the goals of Chief Marketer is to offer insight for marketers into the innovative campaigns of their peers, and to dive into the minds of the marketing el

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Media Planning in Content Amplification: How to Set Yourself Up for Success

Content Standard

In a world where consumers can easily become overwhelmed by saturated digital spaces, reaching the right audience at the right time can be tricky. Many marketers think that after they’ve spent hours crafting thoughtful, original content, they can sit back, relax, and watch this content take off. Right? Wrong. Creating your pieces and giving them a home on the Internet is just the beginning.

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Successful Meetings: The Masters of Global Meetings

The Freeman Company

FreemanXP shares best practices for international events

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Study Finds Video, Photo, and Links Are Best for Organic Reach on Facebook

Content Standard

In an age when promoted posts, ad placements, and other paid campaigns are an expected norm for social media marketers, organic reach is becoming increasingly attractive for those seeking to grow their audiences and shave dollars from their budgets. But the process of gaining that reach is not without its (initially hefty) price. After all, gathering data specific to your company’s audience requires taking a risk on unpromoted posts that may very well flop.

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Why You Should Create More "Boring" Content

Hubspot

I started my content journey the same way many other marketers do: Trying to "go viral.". Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” Posts like these filled me with false hope -- they got thousands of hits and brought attention to my site, but did absolutely nothing to move the needle on my company’s monthly revenue (which was still $0).

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Infographic: What Does Social Selling Look Like in 2015?

Crimson Marketing

Searches for the term “social selling” didn’t explode until 2011. 2015 will be the culmination of all this: using B2B marketing technology platforms, focusing on education and creating dream sales teams is what everyone is working on. Social Selling will become a reality. . “Before LinkedIn and other social networks, in the sales world, ABC stood for Always Be Closing.

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Interesting Infographics: 9 Essential Tips For Promoting Your Blog Properly

LEADership

Hosting a blog is one of the bedrock essentials of maintaining an internet presence. Put simply: you need a blog! But there’s no use simply putting up a post and hoping somebody notices. You need to put some time and effort into promoting your blog. In this infographic, ReferralCandy offers nine of the most useful promotional tactics that you can use for your blog.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Photoshop, InDesign, Illustrator & More: Your Cheat Sheet for Adobe Keyboard Shortcuts [Infographic]

Hubspot

Between calendar updates, emails, and social media notifications, it can often seem like your computer is working against you. But, as distracting as it may seem, your computer actually has lots of ways to save you time at work. Considering data from Atlassian revealed that 60% or less of work time is actually spent productively , it's clear that time is something you could probably use a lot more of.

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