4 Ways The B2B Buying Process Has Changed in 2015
Crimson Marketing
MAY 1, 2015
Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. Let’s explore the four key ways B2B buying is changing: 1. The Buying Process Is Growing More Complex. B2B marketing technology is developing rapidly. “Decision makers are faced with increasingly complex problems, and they often need to decide between growing numbers of potential vendors to solve them.
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