Thu.Jul 21, 2016

article thumbnail

5 Speedy Ways to Boost Content Marketing Traffic

Marketing Insider Group

Do you ever wake up in a cold sweat and shout “I’m not getting the kind of traffic I’d like on my website!” Even if you aren’t disrupting your family’s sleep, there are plenty of reasons to worry about content marketing, and whether or not it is currently working towards your campaign’s success. If you’ve […]. The post 5 Speedy Ways to Boost Content Marketing Traffic appeared first on Marketing Insider Group.

Traffic 124
article thumbnail

How to Keep Remote Marketers in the Loop

Hive9

Telecommuting is on the rise. According to Gallup , 37% of workers do some form of telecommuting. While most of those people aren’t working from home full time, the number of employees that do is growing as well, with a 103% increase since 2005.

Marketing 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Inbound Marketing Killed Cold Calling

Marketing Insider Group

The No. 1 thing sales people need in order to sell effectively is someone to sell to. Cold calling used to be a great way to get prospects and set up appointments, but with the vast amount of information at consumers finger-tips today, inbound marketing has become a much more efficient way to sell. Inbound […]. The post How Inbound Marketing Killed Cold Calling appeared first on Marketing Insider Group.

article thumbnail

Lessons Learned From a Startup

ANNUITAS

Three years ago my stepson received his MBA along with a terrific job offer and moved to Washington DC. It wasn’t long after the move that he recognized a huge void in his life – there was no place for him to grab healthy, prepared meals. Working extremely long hours, he had no time to grocery shop and cook for himself. And being a long-time fitness and nutrition fanatic, the idea of eating fast food wasn’t attractive to him.

Startups 100
article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

13 Expert Resources on Reducing Bounce Rate

Marketing Insider Group

Bounce rate. As a digital marketer looking either to drive more traffic to your website or increase conversions on landing pages, bounce rate is one of your most important metrics. You worked hard to drive visitors to your pages – the least they could do is stick around! If you’re looking at Google Analytics and […]. The post 13 Expert Resources on Reducing Bounce Rate appeared first on Marketing Insider Group.

Resources 109

More Trending

article thumbnail

Top 10 Marketing Automation Mistakes

The Point

It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. Many of the pitfalls that cause the returns on marketing automation to fall short can be distilled into a handful of common issues. In our agency’s work with marketing automation users , we’ve identified 10 of the most common mistakes to avoid: 1.

article thumbnail

Confessions of a Former Ad Exec: There Are Not Enough Quality Content People

Contently

Over the last few years, the primary question most brands have about content marketing has stopped being “Should I do it?” Today, the big question is “How the hell do I pull this off?” It’s an inquiry that can lead brands down a confusing road of agency partners, technology solutions, and new in-house roles. Above all, it usually leads to the realization that there’s no cookie-cutter solution.

article thumbnail

Are You Making Some of the Biggest Mistakes in Digital Marketing?

Adobe Experience Cloud Blog

Author: Mike Tomita Some people say that you learn more from your mistakes than your successes. However, if you’re a digital marketer , your mistakes might be seen by hundreds of thousands (even millions!) of people and could cost your company an equal, or greater, amount of dollars. Those are some tough lessons. Hopefully, I can spare you some heartburn and heartache by helping you avoid some of the biggest and most common mistakes in the world of digital marketing.

article thumbnail

Why You Don’t Need a Pokémon GO Strategy

SnapApp

I’m throwing this out there to the B2B marketing world: You don’t need a Pokémon GO strategy. There, I said it. I probably should have written this post last week when we were thinking of Pokémon responses for SnapApp, but I didn’t. Why? Because we didn’t need a Pokémon GO strategy. Plus, I was busy wandering around downtown Boston lazily whacking people’s phones out of their hands in the park and in the streets.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

How to Build Trust Online for Your Business- Learn from the Pros

LeadSquared

I’d rather go to my usual grocer who gives me fresh produce, personalized discounts and is familiar with my regular grocery buying behavior, than a fancy retail store whose ads do nothing other than boast. In fact, the next time I visit the market with a friend, I would tell them to go to bhaiyya. That’s what taking time to build trust can do for your business.

article thumbnail

The Succession Planning Process – Tips for Transferring Skills to New Leadership

Hinge Marketing

Every mature professional services firm needs a strong succession planning process in place to ensure a smooth transition from the old guard to new leadership. Without a plan in place, you’ll likely face steep training demands, “archeological digs” for lost knowledge, and painful cultural adjustments — as well as an unhealthy drag on day-to-day operations and focus.

article thumbnail

Buzzwords in Marketing Automation: Lead Scoring – The Fast Way to Convert Leads

Lead Liaison

In order for marketing automation to be successful, you need to understand the quality of your leads. Leads are evaluated based on their readiness to buy, with cold leads requiring a lot of nurturing and hot leads ready to take their credit cards out and buy. Lead scoring is an effective way to identify hot leads, so that you can send them over to your sales team.

article thumbnail

2016 Olympics: Going For Programmatic ‘Gold’

33Across

All eyes will soon be on Rio. For over two weeks, the 2016 Summer Olympics will dominate not only television but the digital landscape as well. The post 2016 Olympics: Going For Programmatic ‘Gold’ appeared first on 33Across.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Buzzwords in Marketing Automation: Lead Scoring – The Fast Way to Convert Leads

Lead Liaison

In order for marketing automation to be successful, you need to understand the quality of your leads. Leads are evaluated based on their readiness to buy, with cold leads requiring a lot of nurturing and hot leads ready to take their credit cards out and buy. Lead scoring is an effective way to identify hot leads, so that you can send them over to your sales team.

article thumbnail

The Day of the Fish: B2B ESP 2016 Recap

6sense

In the words of B2B ESP keynote speaker Andrew Davis , “Marketers are addicts – always chasing a high.” Whether it’s a spike in traffic from a website redesign, an increase in engagement from a new piece of content or fresh leads from a webinar, most marketers are living campaign to campaign. At this year’s premier predictive intelligence summit, B2B ESP, the main message was that marketers have to break this cycle.

article thumbnail

Best Website Design Guidelines for a Great User Experience

KEO Marketing

What is a well-designed website? The best website design retains visitors and is also good for the company’s objectives. According to Hubspot.com, up to 51% of web visitors leave a website because of a poor experience with it. So it is to your advantage to create a site that delivers a good experience and thereby compels the visitor to stay. Here are some website design ideas that will keep your site both useful and usable. 1.

article thumbnail

What Must Fall if Twitter Is to Succeed?

Content Standard

After much initial talk about the native content wars , Twitter has taken a decidedly different approach to social media marketing. It first made waves when rumors flew that it would adopt a 10,000-character limit for Tweets, which would have turned the snappy content-laden social network into a competitor for its cousin website, Medium. Instead, it settled on a much milder—but no less important—update, wherein links and images no longer count against the loved and loathed 140-character limit.

Twitter 44
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

How Cooking Bacon can Lead to Marketing Zen

Akoonu

The daily pace of marketing has accelerated to a break-neck, frenetic state. Today’s world is an always-on, hustling-bustling, interrupt-driven, multi-tasking landscape of digital devices, content and apps. There’s always another campaign to run, more content to create, more needs of the sales team, more data to process, more channels to leverage, more, more, more.

article thumbnail

How to Say 'No' To Your Boss

Hubspot

Technically, your boss owns your professional time. That means it's perfectly within her rights to reprioritize what you're working on if she thinks doing so is the best thing for the team. But even good bosses can have a hard time understanding what's being sacrificed when they assign new tasks and projects. And if you continuously allow your boss to pile new things on your plate, you'll eventually find yourself delaying other work or not getting it done at all.

article thumbnail

GreenRope's EasyBuilder

GreenRope

GreenRope's EasyBuilder. When it comes to email marketing, one size does not fit all. Templates, design, and layout are all critical pieces that add to the big picture of your brand. Some email platforms limit you to basic and unappealing layouts, while other platforms require extensive HTML knowledge. Luckily with the Email EasyBuilder, GreenRope accommodates all types of businesses and entrepreneurs, no HTML experience required.

article thumbnail

How to Increase Your SEO Traffic in 30 Days [Free Daily Planner]

Hubspot

Setting up proper SEO for your website is no easy feat -- especially when you're dealing with constantly changing algorithms. However, as search engines continue to evolve, it’s becoming more and more important for marketers to keep their content fresh and properly optimized. While it's tempting to implement a bunch of quick fixes to get your page ranking in the short term, it's important that you're also planning a strategy that will scale in the long term.

SEO 42
article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

GreenRope's EasyBuilder

GreenRope

GreenRope's EasyBuilder. When it comes to email marketing, one size does not fit all. Templates, design, and layout are all critical pieces that add to the big picture of your brand. Some email platforms limit you to basic and unappealing layouts, while other platforms require extensive HTML knowledge. Luckily with the Email EasyBuilder, GreenRope accommodates all types of businesses and entrepreneurs, no HTML experience required.

article thumbnail

How to Be Creative in B2B PR

Webbiquity

Guest post by Heather Baker. Creativity isn’t the sole domain of consumer PR; if anything, it requires more creativity to craft the perfect angle for a complex B2B subject. B2B PR pros need to make themselves experts in their clients’ sectors and use every resource at their disposal to find newsworthy hooks. Because no matter how dry the subject matter might seem, an effective PR practitioner should be able to identify and sell a winning story a mile off.

PR 151
article thumbnail

GreenRope's EasyBuilder

GreenRope

GreenRope's EasyBuilder. When it comes to email marketing, one size does not fit all. Templates, design, and layout are all critical pieces that add to the big picture of your brand. Some email platforms limit you to basic and unappealing layouts, while other platforms require extensive HTML knowledge. Luckily with the Email EasyBuilder, GreenRope accommodates all types of businesses and entrepreneurs, no HTML experience required.

article thumbnail

What are the building blocks of a lead generation strategy?

Sales Engine

Where most B2B companies are investing in content marketing , less than a quarter are satisfied with their return. Many factors contribute to this dissatisfaction, but the primary reason that I’ve run across in discussions with companies is that they’ve approached the situation backwards. It’s like they’re trying to build a house by digging a hole and immediately buying the windows and the wall treatments before meeting with an architect.

article thumbnail

Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

article thumbnail

GreenRope's EasyBuilder

GreenRope

GreenRope's EasyBuilder. When it comes to email marketing, one size does not fit all. Templates, design, and layout are all critical pieces that add to the big picture of your brand. Some email platforms limit you to basic and unappealing layouts, while other platforms require extensive HTML knowledge. Luckily with the Email EasyBuilder, GreenRope accommodates all types of businesses and entrepreneurs, no HTML experience required.

article thumbnail

What are the building blocks of a lead generation strategy?

Sales Engine

Where most B2B companies are investing in content marketing , less than a quarter are satisfied with their return. Many factors contribute to this dissatisfaction, but the primary reason that I’ve run across in discussions with companies is that they’ve approached the situation backwards. It’s like they’re trying to build a house by digging a hole and immediately buying the windows and the wall treatments before meeting with an architect.

article thumbnail

GreenRope's EasyBuilder

GreenRope

GreenRope's EasyBuilder. When it comes to email marketing, one size does not fit all. Templates, design, and layout are all critical pieces that add to the big picture of your brand. Some email platforms limit you to basic and unappealing layouts, while other platforms require extensive HTML knowledge. Luckily with the Email EasyBuilder, GreenRope accommodates all types of businesses and entrepreneurs, no HTML experience required.