Thu.Jul 23, 2015

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Design Your Best Marketing Technology Stack and Plan the Transition: Sneak Peek at FlipMyFunnel Conference

Customer Experience Matrix

Picture posted by Terminus I can’t decide which is more exciting about next month’s FlipMyFunnel conference in Atlanta (register here and use the code DR50 for a 50% discount): the opportunity to interact with a great collection of speakers and attendees or seeing what the conference organizers at Terminus do with the notion of MarTech Stack Jenga. Based on one cryptic Twitter picture, they’re up to something big.

Planning 222
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How Content Operations Can Create Marketing and Selling Breakthroughs

Avitage

Marketing and selling content operations isn’t sexy. But it could be one of the most important focus areas for marketing leaders. See Is Content Operations Your Next Focus Area? Almost every week I see fresh survey results that continue to reflect the long-standing challenges that B2B marketers face (Content Marketing Institute). More importantly, I speak with people in companies and hear the same issues.

Insiders

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Will This Movement End Long Wait Times And Customer Service Nightmares?

Marketing Insider Group

Have you ever experiences a customer service nightmare? You are having problems making a call, watching TV, booking a trip or getting online. You call your service provider only to face the maddening number of slow-paced options “press 1 for sales. press 2 for billing. press 3 for…” and on it goes until maybe, finally, you get the option to talk to a real person.

Service 167
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Going Small: A Marketers Journey from Large Companies to the Startup World

Biznology

For my entire career, I’ve worked for large companies. I started in advertising working for Saatchi & Saatchi and Havas, two of largest global agencies. My clients were all Fortune 100 companies like P&G and GlaxoSmithKline. More recently I’ve spent time at AutoTrader, a part of the multi-billion dollar Cox Corporation and PGi, a $500 million public company with 2500 employees worldwide.

Startups 167
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Rise Of The Citizen Storyteller: Part 2

Marketing Insider Group

For a company to make the transition from telling stories to creating brand experiences, they have to focus on the power of their employees to amplify the purpose and essence of the brand story. Confining storytelling just to marketing or PR limits the value and impact that storytelling can make. It’s what David Packard, one of the founders of Hewlett-Pack, understood when he said, “ Marketing is too important to be left to the marketing department.”.

More Trending

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Are All Benchmarks The Same?

ANNUITAS

In life we don’t like to compare ourselves to others too much (at least we try not to) and we avoid FOMO (fear of missing out) via Facebook on a personal level. However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. Marketers always strive to achieve better results, more conversions and increase velocity to drive more revenue.

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5 Companies That Made Us Smile On World Emoji Day

Convince & Convert

On July 17 th , companies small and large came together to celebrate what’s become a mainstay in our digital communications: the emoji. Image via WorldEmojiDay.com. Developed between 1998 and 1999 by Shigetaka Kurita , emojis were first added to smartphones in 2001 and quickly rose in popularity due to their ability to communicate items and emotions in a simple, cartoon-like visual.

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4 Questions To Ask Before Installing A Plugin

EMagine B2B Blog

One of the greatest features of WordPress is the extensive directory of 38,963 plugins readily available to help you extend and expand the functionality of your website. When searching for a plugin, it can be temping to pick one that sounds perfect when reading the title and description. But, before clicking that install button, you should ask yourself these 4 important questions: 1.

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The B2B Content Marketing Fail, aka “the Twinkie Effect”

MLT Creative

Creating fresh, valuable content for your company’s website not only improves your search rankings and gives your brand a voice, it also shows your customers, your prospects and your industry that you have something to say. And, more importantly, it shows you’re listening.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Generating Architecture Leads: 3 Important Lessons for Principals

Hinge Marketing

Business development for architecture firms continues to get more sophisticated. While the Architecture Billings Index is more stable and even on a slight upward trend, closing new business can still be a struggle. Client referrals and networking are no longer the only way for architects to generate leads. So, when it comes to lead generation techniques for competing in today’s dynamic marketplace, three important lessons should be top of mind. 1.

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Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab

The ROI Guy

We recently had the pleasure of talking sales enablement with the Sales Enablement Lab and Thierry v. Herwijnen. Tom Pisello, Alinean's CEO / Founder was interviewed about the recent proclamations on the Death of the B2B Sales Rep, and what his thoughts were on the future of B2B selling and sales enablement. The original recording can be accessed at: [link] There has been some controversial research from several top analysts on the Death of the B2B Sales Rep.

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Google and Yahoo Testing Search Ad Partnership

KEO Marketing

Two online giants may be testing the waters for a search ad partnership that could have big potential benefits for both. Google and Yahoo are reportedly in the early stages of exploring an arrangement in which they would work together for a search ad collaboration deal. The NY Times says both companies have confirmed that Yahoo has been testing a process involving using Google search ads for a small segment of its search results.

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How to Get a Personalized Assessment of Your Website [Free Tool]

Hubspot

Back in 2007, we launched a tool called Website Grader. Since then, it's evaluated 4 million websites, helping many businesses identify website optimization opportunities. But a lot has changed since 2007. Websites have changed significantly in terms of design, functionality, and purpose. So, to continue to be helpful, Website Grader needed to change, too.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to lose a B2B sale in 4 ways… and how not to!

Integrated B2B

Like all relationships between people, B2B relationships require trust and credibility to work. In fact, we could liken a prospective B2B buyer to a sophisticated partner who is well-educated, has high expectations and is generally intolerant of mistakes. And like in all relationships, there are certain behaviours that strengthen bonds, and critical mistakes that turn people off.

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Why Marketers Fail at Video: Top Three Challenges and How to Overcome Them

Vidyard

After enduring 108.6 inches of snow this winter, my wife and I decided we needed a vacation. “Where to?” she asked. My answer? Disney World. You may wonder why a grown man without any children would seek warmth and refuge in this crowded theme park. The answer is simple: ever since I watched Peter Pan at age four, Disney has brought me more happiness than any other brand.

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Disrupting the 100-Year-Old Shaving Industry: Inside One Startup's Strategy [Podcast]

Hubspot

Great entrepreneurs tend to gravitate toward the hard challenges. That's exactly Jeff Raider did when he started Harry's , a company that sells razors, blades, and shaving gel right from their website. Not only is shaving an industry that's over 100 years old and rarely sees big innovation, but Jeff was also up against some big incumbents with deep pockets and intellectual property rights that could easily stifle innovation.

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3 Benefits of Affiliate Marketing

GreenRope

3 Benefits of Affiliate Marketing. By Tatiana Ceresa. Affiliate marketing is a great way to expand the reach of your business without the large marketing dollars. There are many benefits of affiliate partnerships, both on the business side and the affiliate side. For those of you who aren’t familiar with affiliate marketing, it is “a way for a company to sell its products by signing up individuals or companies who market the company’s products for a commission” ( Entrepre

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How a children’s book helped prepare me for the startup life

LeanData

As recently posted on LinkedIn By Brian Birkett. Go forth hungry caterpillars. Everyone knows the story from Eric Carle’s iconic children’s book, “The Very Hungry Caterpillar.” Even though it was first published in 1969, it still ranks as the No. 1 children’s counting book on Amazon.com. It now has been published in 40 languages. Our family’s copy shows the tell-tale signs that you would expect of a book that has been read every night to two young children over the past five years.

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3 Benefits of Affiliate Marketing

GreenRope

3 Benefits of Affiliate Marketing. By Tatiana Ceresa. Affiliate marketing is a great way to expand the reach of your business without the large marketing dollars. There are many benefits of affiliate partnerships, both on the business side and the affiliate side. For those of you who aren’t familiar with affiliate marketing, it is “a way for a company to sell its products by signing up individuals or companies who market the company’s products for a commission” ( Entrepre

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How a children’s book helped prepare me for the startup life

LeanData

As recently posted on LinkedIn By Brian Birkett. Go forth hungry caterpillars. Everyone knows the story from Eric Carle’s iconic children’s book, “The Very Hungry Caterpillar.” Even though it was first published in 1969, it still ranks as the No. 1 children’s counting book on Amazon.com. It now has been published in 40 languages. Our family’s copy shows the tell-tale signs that you would expect of a book that has been read every night to two young children over the past five years.

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3 Benefits of Affiliate Marketing

GreenRope

3 Benefits of Affiliate Marketing. By Tatiana Ceresa. Affiliate marketing is a great way to expand the reach of your business without the large marketing dollars. There are many benefits of affiliate partnerships, both on the business side and the affiliate side. For those of you who aren’t familiar with affiliate marketing, it is “a way for a company to sell its products by signing up individuals or companies who market the company’s products for a commission” ( Entrepre

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Erasing Digital Publishing Imperfections from Your UX Design

Content Standard

We’ve all been there—you’re surfing the five sites you bookmarked, and then all of a sudden something catches your eye. It is unlikely that you’re thinking, “Wow, that is some great digital publishing.” Instead, you may just be noticing that vibrant picture or perfectly illustrated graphic. These images instantly made you click on that link or encouraged you to keep reading the story.

Design 40
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3 Benefits of Affiliate Marketing

GreenRope

3 Benefits of Affiliate Marketing. By Tatiana Ceresa. Affiliate marketing is a great way to expand the reach of your business without the large marketing dollars. There are many benefits of affiliate partnerships, both on the business side and the affiliate side. For those of you who aren’t familiar with affiliate marketing, it is “a way for a company to sell its products by signing up individuals or companies who market the company’s products for a commission” ( Entrepre

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How to lose a B2B sale in 4 ways… and how not to!

Integrated B2B

Like all relationships between people, B2B relationships require trust and credibility to work. In fact, we could liken a prospective B2B buyer to a sophisticated partner who is well-educated, has high expectations and is generally intolerant of mistakes. And like in all relationships, there are certain behaviours that strengthen bonds, and critical mistakes that turn people off.

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3 Benefits of Affiliate Marketing

GreenRope

3 Benefits of Affiliate Marketing. By Tatiana Ceresa. Affiliate marketing is a great way to expand the reach of your business without the large marketing dollars. There are many benefits of affiliate partnerships, both on the business side and the affiliate side. For those of you who aren’t familiar with affiliate marketing, it is “a way for a company to sell its products by signing up individuals or companies who market the company’s products for a commission” ( Entrepre

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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How a children’s book helped prepare me for the startup life

LeanData

As recently posted on LinkedIn By Brian Birkett. Go forth hungry caterpillars. Everyone knows the story from Eric Carle’s iconic children’s book, “The Very Hungry Caterpillar.” Even though it was first published in 1969, it still ranks as the No. 1 children’s counting book on Amazon.com. It now has been published in 40 languages. Our family’s copy shows the tell-tale signs that you would expect of a book that has been read every night to two young children over the past five years.

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3 Benefits of Affiliate Marketing

GreenRope

3 Benefits of Affiliate Marketing. By Tatiana Ceresa. Affiliate marketing is a great way to expand the reach of your business without the large marketing dollars. There are many benefits of affiliate partnerships, both on the business side and the affiliate side. For those of you who aren’t familiar with affiliate marketing, it is “a way for a company to sell its products by signing up individuals or companies who market the company’s products for a commission” ( Entrepre

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10 End-of-the-Month Sales Quotes

Zoominfo

The end of the month may be approaching, but there’s still time for you to master the sales funnel and meet your quota. However, if you need some extra motivation to get there, we understand. In order to help you finish this month with a strong performance, we’ve gathered some of our favorite sales quotes. End-Of-the-Month Sales Quotes 1. “Don’t watch the clock; do what it does.