Thu.Sep 03, 2015

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Telecoms: Top 100 Influencers and Brands

Onalytica B2B

Communications technology and the telecoms industry have evolved dramatically over the past 10 years, due to growth in the mobile phone industry and advancement in internet communications. The industry is complex and involves many different technologies which are constantly being improved and updated (3G to 4G for example). This puts a lot of pressure on companies to constantly be investing in the latest technology, and installing new infrastructure to deliver better coverage in rural areas.

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Does That “Affordable SEO Package” Make Sense For Your Business?

KoMarketing Associates

A couple weeks back, a small business owner, that had found my information through my columns on Search Engine Land , emailed looking for guidance on how to make a decision on SEO services. They were redesigning their website. Their web developer was offering them a monthly SEO package as a component of the entire sales process. Not having researched SEO in-depth, they were reluctant to make the investment (just under $600 / month) without more information. “I am a small business in the mi

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5 Tips For An Effective Mobile Content Marketing Strategy

Marketing Insider Group

Your content market strategy for 2015 needs to increase market traffic, respond faster and certainly be more aware of the trending and growing mobile device dynasty of consumers. Mobile marketing strategy is going to be one of the keys to your success. Mobile Devices Drive Traffic. Gavin Cooper, the Marketing Director of Taconic Biosciences , a company that specializes in creating genetically engineered mice and rats, says, “Our investment in content marketing is really paying off; and mobile d

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Six strategies behind the trend in B2B client conferences

Biznology

Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? I can’t turn around without another customer event popping up on the radar. AppNexus has its Summit, going on three years now. Quad/Graphics relaunched its Camp Quad last year. MeritDirect celebrated its 16th Co-op this year. This got me wondering.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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It’s All About the (Challenger) Customer

ANNUITAS

I was privileged to be part of a meeting last week with some of the folks from CEB and a handful of my colleagues in the B2B marketing and sales space. We were invited in to be part of a roundtable discussion on the trends we are seeing in the industry and also discuss the forthcoming book from CEB, The Challenger Customer. The dialogue during the event was incredibly rich, as are the contents of the book that explores the concept that the buyers are driving today’s buying cycles and that these

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There’s an App for That! Does Your Business Need a Mobile App?

Adobe Experience Cloud Blog

Author: Ellen Gomes According to Statista, there are approximately 1.2 million apps in the Apple App store and 1.3 million apps in the Android App store. So it’s no longer news that there is an app for everything, but it might make you wonder, “ Do I need an app? ” A question that’s often followed by the conundrum of what app to build, followed quickly by how to build an app and then “ what’s my role in building an app?

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How to Recharge your Mind, Body, and Soul at Dreamforce 2015

Vidyard

Dreamforce is only 12 days away. The gargantuan conference that pulls more than 135,000 people to downtown San Francisco and re-ignites our passion for the jobs we work so hard at every day is almost here. Marketers and sales professionals alike, wait with baited breath to see what game-changing products Salesforce will launch and what extraordinary stunts Dreamforce will pull off this year.

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5 Tips for Creating Interesting Content on Your Accounting Blog

Hinge Marketing

Accounting often gets classified as “boring,” especially to those who aren’t well educated in the discipline. That’s why it’s important that your accounting blog offers more than basics about the accounting equation, depreciation schedules and the definition of working capital. As is the case with any other blog, you’ll need content that’s compelling, shareable, and even has the possibility of going viral.

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How To Keep Your CRM From Growing Into A Mysterious Jungle Wilderness

MLT Creative

If your organization has been around for more than a year and you haven't started to clean out your contact database you're way behind. If you don't go through your CRM to organize and clean, it will soon turn into a wild jungle full of mysterious mystical information that is no use to you or your company. People's relationship with your company is always shifting.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Mobile Now Accounts for a Third of Online Transactions

KEO Marketing

Most marketers have long ago realized the importance of mobile-friendly presence by this point, but for those who have been dragging their feet in optimizing their mobile marketing strategy, new data may motivate them to get up to speed quickly. A new report from Criteo entitled “State of Mobile Commerce” shows that mobile now accounts for more than 30 percent of all ecommerce transactions in the U.S.

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The Pros and Cons of Investing in a Mobile Publishing App

Hubspot

Reading on mobile devices has skyrocketed, opening up a world of opportunities for publishers and advertisers looking to hedge big bets on small screens. However, mobile ad-blocking technology is also making strides. Apple, titan of mobile devices, indicated recently that they were planning to include content-blocking technologies in iOS 9 - an addition that would also cut off majority of ads encoded in a site’s JavaScript.

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Content Marketing

SWZD

Devoted to the B2B Content Marketing Model. The B2b buyer is clearly in control of the modern-day selling process; this has opened up a tremendous opportunity for marketers. Decision makers don’t want to talk to salespeople until they’re good and ready. Rather, they prefer to gather information about issues, potential solutions, and would-be providers on their own.

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How Clif Bar Manages a Business With Not One, But Five Bottom Lines [Podcast]

Hubspot

All it takes is a quick look behind the scenes at Clif Bar to realize that they don't operate like most companies. That philosophy was made crystal clear when the company's founders turned down an offer to sell the company for $120M in 2000. As a result, Clif Bar has become one of the best places for employees to work and one of the toughest places to get a job (in 2014, the company received 7,700 applications for just 114 open roles, according to Fortune ).

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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From Facebook Video Autoplay, a Trend Is Reborn: Silent Film

Content Standard

The age of autoplay has spurred a new twist on an old art form: silent film. Thanks to the meteoric rise of Facebook video autoplay, brands are seeking new ways to deliver video content that grabs users in seconds, even in a soundless environment. For brands accustomed to captive audiences in front of television screens, it’s a new challenge. But in an increasingly mobile, social, and video-oriented world, brands’ soundless videos will be rewarded.

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Top 3 Branding Trends of 2015

Brandfolder

Today, we can be easily exposed to over [5,000 advertisements a day]([link] No wonder branding is more important than ever before. How else can you break through the sea of.

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What’s Better for Driving ROI: Inbound Marketing or Content Marketing?

Content Standard

The market seems to be confused about the difference between inbound marketing and content marketing—how each is defined, how they are applied, and the benefit of each. But primarily, marketers are simply struggling to determine which is better at driving ROI. A variety of content measurement techniques are available for marketers to track content performance, but still no exact formula exists to show content marketing ROI.

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Exhibitor: FreemanXP Expands Special Events Group

The Freeman Company

Exhibitor highlights the announcement of FreemanXP Special Events

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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MarTech Europe is just weeks away — check out the final agenda

chiefmartech

MarTech Europe is less than 7 weeks away, and I think this may be the best one yet. A mere 45 days from now, we’re going to be hosting the opening reception on Monday evening, 19 October at the groovy Millenium Gloucester Hotel in London. And then all day Tuesday and Wednesday, 20-21 October, will be jam-packed with 24 sessions from some of the best and brightest practitioners and thought leaders at the intersection of marketing, technology, and management.

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Want Happier Employees? Focus on These 3 Things [Infographic]

Hubspot

The smartest leaders in today's workforce want to develop and maintain company cultures that attract and retain employees who are happy at work. Being happy at work isn't just good for the employees. It's good for the company, too. After all, a study of 250,000 people found that happy employees tend to be healthier, more productive, have more energy, and maintain better relationships -- with you, with their customers, and with each other.

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7 Ways to Cure Your (Shopping Cart) Abandonment Issues [Infographic]

Hubspot

You know the drill: you find yourself clicking through an online shopping site, adding a couple shirts or laptop stickers to your shopping cart, and once you’re satisfied, you decide to check out. However, something stops you, like millions of online shoppers, from completing the process. Online retailers everywhere have fallen victim to shopping cart abandonment, which keeps a shocking 68% of shoppers from completing their online transactions.