Sat.Jan 14, 2017

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Executives Are in Love with the Wrong Kind of Data

Marketing Insider Group

In the business world today, we can measure absolutely everything. Take your website as an example. You can measure clicks and views and how many of those views were unique. You can measure exit pages and bounce rates and conversion funnels. You can measure your traffic-generating ads in terms of CPC or CPM or CPA. O.M.G. And because we can. Read More.

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Account-Based Marketing Ad Targeting: Cookie or IP-Address?

NuSpark Consulting

Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products. It takes into account that most B2B buying decisions are not made by a single person, but rather by a collective group of people.This is Business-to-Business marketing that pinpoints the people you want to reach with your products and services through the communications channels they use.

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How to (Finally) Simplify Your B2B Marketing Technology Stack

Content Standard

The VP of marketing at a B2B technology enterprise sits in her office. The space is cleanly decorated, sparse, and tasteful. On her desk there is only a neat stack of paper, her phone, and her computer. And yet, she couldn’t possibly feel more crowded. On her computer monitor, the logins, dashboards, and control panels of a hundred different pieces of marketing technology crowd the screen.