Mon.Aug 31, 2015

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3 Ways To Calculate Conversions from Content Marketing

Marketing Insider Group

Perhaps the most valued business case for content marketing is driving conversions. When done properly, content marketing attracts prospects at the top of the funnel and guides them through the buyer journey until they convert to become customers. Therefore, content marketing conversions are the prospects who became customers because of either helpful, useful and/or entertaining content your brand provided them.

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A sales pitch isn’t a relationship

Biznology

It had been pitched as a “get acquainted” call. The CEO really wanted to establish a relationship with me, the PR agency rep said. We would have a dialogue about what interested me and how the company could help me do my work. I rarely accept such invitations, but I had worked with this particular public relations person several times before, and the topic of the conversation did look interesting.

PR 172
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The B2B Content Marketing Buyer Disconnect [Research]

Marketing Insider Group

The biggest mistake in content marketing is making the content all about you. I’ve said this more times than I can count. In fact, I’m not even sure promotional content qualifies as content marketing. But according to a recent study of 500 global marketers from the Economist Group , B2B content marketing programs are doing just that: making every effort to push and promote product pitches in their content efforts.

Research 167
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Why Investors Need to Use Social Media

Convince & Convert

In the world of financial investment, timing is everything. In the past, successful decision-making was based on knowledge garnered from traditional media, trade publications, and personal connections. However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements. (highlight to tweet).

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Make People Fall in Love with Your Cold Call

Adobe Experience Cloud Blog

Author: Chris Gillespie When is the last time that you were cold called? Think back. OK, so how did you react to it? As a salesperson myself, I always think that I am steeled for someone calling me out of the blue and asking me for something. I always assume that it will go something like that pretty awesome scene from Boiler Room where Seth coaches the sales guy selling newspapers.

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UPDATE 16 Examples of Awesome Email Marketing Campaigns

Hubspot

If you're reading this, you probably have an email address (or two, or three.). In fact, you've probably been sending and receiving emails for years, and you've definitely received some questionable deliveries in your inbox. Whether they were unexpected, uninformative, or had a subject line tHaT wAs fOrmAtTeD liKe tHiS, we bet you didn't hesitate to direct them towards the trash, right?

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The Social Media Takeover: Using Influencer Marketing to Your Advantage

Content Standard

Social media takeovers have been around for a while, but these days, more companies are trying out the tactic to sharpen their influencer marketing strategy. By handing over the social media reins to an outsider, brands are hoping to build buzz and a bit of a content cache—and the gimmick seems to be working. Take Capital One, for example. It handed the keys to its Instagram kingdom to five popular Instagrammers for five consecutive weeks, asking them to post pictures of the interesting artifact

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The Ultimate Guide to Discovering Your Spirit Brand

Brandfolder

Brand identities are just like people – each one has values, goals, and a voice of their own. We interact with hundreds of different brand personalities each day, and some.

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Playing Mind Games: Why Colleagues Fall in Love with Online Writing

Content Standard

Brands spent approximately $135 billion on producing marketing content in 2014 , and budgets adjusted for even greater growth this year. For content managers, this means more resources to launch and scale digital programs that will change the way enterprise organizations connect with audiences, but it also presents new challenges. Mainly, how can marketers source the volume of online writing they need to build and retain vast audiences on the Web?

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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3 Steps To Email Marketing That Nurtures Leads And Closes Sales

Marketing Insider Group

Are you worried prospects will think your email marketing is spammy? They won’t if your focus is on them, what they need and when they need it. Email marketing has gotten a bad rap. Like other innovative technologies that marketers have gotten hold of over the years, it’s become the object of much derision. Gary Vaynerchuk famously talks about how “marketers ruin everything.

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10 Content Promotion Opportunities You Might Be Missing

Convince & Convert

In today’s technology-driven marketplace, being able to offer an incredible customer experience with your brand and content is important. There are a number of ways to do this, but getting the word out to keep them engaged is paramount—and needs to be a consistently evolving process. Although you may have a large following or send out a number of communications through various channels, are you using your 1:1 employee emails in the best capacity to ensure your audience is truly engaged with what

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7 Things to Know Before You Run an App Install Ad Campaign

Hubspot

The explosive growth in mobile usage -- specifically in app usage -- has created an ultra competitive marketplace. A whopping 1.4 million apps are on both the App Store and Google Play. In such an environment, app marketers face a difficult challenge as they battle hundreds or even thousands of direct competitors for user attention. According to a new report from eMarketer , “the flooded app marketplace means paid install campaigns are a must.

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Why Developing a Twitter Strategy is More Important Than Ever

Convince & Convert

Editor’s Note : It’s Monday, which means that we’re gearing up for a new installment of Realtime Today, a joint effort between Zignal Labs and Convince & Convert. In case you missed last week’s headlines, here are a few of the most important realtime media stories. To get the full scoop, subscribe to This Week in Realtime Media and get the full recap delivered directly to your inbox.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Find Your Next Brilliant Idea at Content Marketing World

SnapApp

One of the content marketing industry’s biggest and most important events is right around the corner, and the whole team here at SnapApp is pretty darn excited. This will be my first visit to CMW, and I’m looking forward to meeting some of my content marketing idols, brainstorming with other content creators, and getting inspired with a few belly-laughs from Nick Offerman.

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Password Statistics: The Good, the Bad, and the Ugly [Infographic]

Hubspot

When was the last time you changed your email password? Your Facebook password? How about your bank account password? If it's been a while, you may want to take a few minutes and change 'em up. According to a survey of 2,000 people in the U.S. and the U.K., almost three-quarters of consumers use the same exact password for multiple accounts. What's more, a large number of people haven't changed that duplicate password in over five years.