Tue.Oct 14, 2014

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Nine Practical Guides to Public Speaking and Presentations

Webbiquity

'Whether you’re the type of person who eagerly dashes off a proposal for every speaking opportunity that comes your way, or the type who avoids the spotlight as much as possible, public speaking—delivering presentations to our peers, customers, prospects, or other audiences—is a part of virtually every marketing and PR professional’s life.

Practices 189
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CommandIQ Gives Marketers Flexible Database and Messaging Options

Customer Experience Matrix

'The market for Customer Data Platforms is still young, which means that products have yet to converge on a standard set of features. The only thing that’s certain is a CDP will create a multi-source database of customer information. Among the still-optional features are identity association (stitching together individual identifiers from different sources), predictive modeling, decision logic to run marketing campaigns, and message delivery.

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3 Ways to Incorporate Nostalgia in Marketing

Convince & Convert

'Image via BigStockPhoto.com How do you define nostalgia? To me, it’s lying in a hammock and reading the entire Lord of the Rings trilogy on hot August days. And playing card games around the dining room table after the holiday dishes are cleared. Nostalgia is unique to everyone, of course, but there is one thing that’s common to us all: It has a sensory trigger that brings back memories of unfettered happiness.

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3 Purpose Driven Methods Experts Use to Crush Content Shock

Crimson Marketing

'Image: Courtesy of Shutterstock . Content Marketing Rule# 74: Take everything into consideration. Sure, one can laugh off the impending Content Shock theory the way Copyblogger did. It’s easy to mock Mark Schaefer’s theoretical discovery as overreaction. Already, there are a few brave souls dismissing it as a scary bedtime story for gullible content marketers.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Twitter and TV: 4 Ways to Make It Work

Convince & Convert

'Image via Twitter Blog It’s that time of year when kids go back to school, football is starting, baseball is ending, Mr. Autumn Man is walking down the street with his coffee, and television’s top shows come back for their big premieres. Twitter has been positioning itself in the mind of network execs as a platform that is complimentary to TV, and user numbers seem to support their claims.

Twitter 145

More Trending

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The Real Cost of Sending Bad Email

Adobe Experience Cloud Blog

'Author: Neej Gore Behavioral personalization is fundamentally shifting the landscape of customer communication. It’s giving marketers an unprecedented level of control over the levers that drive The Big 4: user acquisition, engagement, retention, and monetization. One of the biggest beneficiaries of this new technology is email marketing. It’s not uncommon to see case studies reporting transformative results like100-150% increases in click thru, 10-20% decreases in churn, and 2X or 3X increases

Cost 105
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How Should B2B’s Spend PPC Dollars?

EMagine B2B Blog

'All too often we hear from B2B companies who are either unsatisfied with PPC campaigns or have decided that PPC just doesn’t work for them. Online ad campaigns fail for several reasons, but the most common reason a B2B company throws in the PPC towel is because of poor lead generation. Generating leads is challenging enough, but when you add long sales cycles, intense competition and niche audiences into the mix it becomes even more difficult.

PPC 87
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It’s Time to Integrate Your CRM with Marketing Automation

SugarCRM

'The post It’s Time to Integrate Your CRM with Marketing Automation appeared first on Salesfusion.

CRM 80
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Job Interviews Gone Wrong: 9 Professionals Share Their Most Awkward Stories

Hubspot

'Interviews are vulnerable times. There aren''t many things more nerve-wracking than walking into a room of people you desperately want to impress, and then getting questioned about (and ultimately judged on) your career choices, goals, strengths, weaknesses, and overall personality. And, as if that weren''t bad enough, what if you''ve totally sweat through your shirt and it''s visible to everyone?

Opt-out 58
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud

Vidyard

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. By reporting on which online videos are helping to drive the most leads and revenue, Vidyard makes it easy to track the performance of video content inside the Salesforce Analytics Cloud and understand its true impact to the bottom line.

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The DiSC Assessment: How to Bring Out the Best in Your Management Style

Hubspot

'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. If you’re a manager, you should be very aware of your management style and how it can affect others. Being conscious of the extremes of your behavioral type will allow you to work more effectively with your direct reports, and transform from just a boss into a true leader.

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Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud

Vidyard

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. By reporting on which online videos are helping to drive the most leads and revenue, Vidyard makes it easy to track the performance of video content inside the Salesforce Analytics Cloud and understand its true impact to the bottom line.

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Make a Dent: 40 of the Best Cinema 4D Tutorials

JotForm

If you are a 3D artist you are surely aware of the fact that Cinema 4D is a powerful, almost almighty tool. Combine it with Photoshop and you’ll get even more super powers. From creating 3D models to adding textures and animating the result – there is not much we cannot do. In this artic.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud

Vidyard

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. By reporting on which online videos are helping to drive the most leads and revenue, Vidyard makes it easy to track the performance of video content inside the Salesforce Analytics Cloud and understand its true impact to the bottom line.

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Sound: The Last Frontier of Branding

Brandfolder

Remember what it was like connecting to the internet in 2001? You could brew an entire pot of coffee while the static-filled beeping melody steadily dominated the room. Even though.

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A Web CMS that creates harmony for marketing and IT

E-Spirit

Forrester principal analyst Ted Schadler is concerned about the mismatch between customer-facing team looking to bring new services to customers and CIOs looking to reduce costs. One way to minimize this conflict is to use a Web CMS that brings freedom to both marketing and IT.

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Freedom, Creativity, and Social: How Targeted Content for Millennials Works

Content Standard

For as many Millennials who are self-aware and brand-aware, 30 percent are cynical about the way brands market to them, according to a recent study by the Interpublic Group Agency (IPG) Initiative. If brands want to turn those cynics into believers, creating targeted content that reaches young consumers where they are and in the language they speak is the best way to do it.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Why Change Management Comes into Play in B2B Marketing

ANNUITAS

'There’s no better time to be a B2B marketer – we know that. The opportunities for impact on an organization by marketers are tremendous. Technologies allow us to track performance, revenue and contribution to pipeline seamlessly and there seems to be no shortage of ways we can connect with our buyer. However, this is new territory for most marketers and most CMOs and not everyone is excelling in the ways of modern marketing.

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100 Questions to Ask Yourself When Creating a Buyer Persona

Hubspot

'Imagine that you’ve been invited to the birthday party of a distant cousin you haven’t seen in over a decade. You know her age, gender and what she does for a living, but not much more than that. With this information, how will you go about buying the perfect birthday present for her? Contrast that with the idea of buying a gift for a dear friend whose thoughts, interests and preferences you know, and you’ll see how important it is to understand the recipient on an intimate le

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3 Native Advertising and Content Amplification Tools to Try in Q4

Content Standard

There are great content marketers out there who struggle to get their writing in front of the right people. Talk to any marketing department and awareness always lands somewhere near the top of their priority list. Skyword helps clients create content at scale and consults with clients on how best to amplify that information across the Web. But like our friends at Relevance, we’ve noticed a significant effectiveness gap among leading content distribution technologies like Facebook, Twitter

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Key Takeaways from MarketingProfs’ #ContentBootCamp

KoMarketing Associates

'Last week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum. Led by brand strategist, speaker, and writer Nick Westergaard , the workshop brought together novice and veteran content marketers for a no-holds-barred training session designed to help attendees create bigger, stronger, and better content.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Build Your Influencers in Social Media

Biznology

'A little later this morning I will be presenting a webinar entitled How to Build Your Influencers in Social Media. It’ll probably be a lot different than you’d expect. In this webinar, I will be discussing all the things you’ll need to do to improve yourself, your position, your reputation, your attachment to and connection with the people who are already making things happen on the social mediasphere.

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Infographic Gives Good Overview of Good Helpouts

Paul Gillin

'One of the many little-known Google services is Helpouts , which are video meetings with experts who can help you do everything from seed your lawn to play the piano. You can hold impromptu Helpout conferences using Google Hangouts immediately or schedule them for later, depending on the expert and availability. Some carry a charge and others are free.