Wed.May 25, 2016

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How To Beat Your Competition At Content Marketing

Marketing Insider Group

Everyone wants an edge over their competitors. Small businesses need it to survive and thrive in today’s tough market. Even large, established brands need it to continue to win new business. Having a good product and providing great customer services simply are just not enough anymore. You need to know what your competitors are doing […]. The post How To Beat Your Competition At Content Marketing appeared first on Marketing Insider Group.

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Demandbase Buys Web Data Collector Springbook to Expand Its Account Based Marketing Footprint Yet Again

Customer Experience Matrix

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. This has landed them at the center of today’s Account Based Marketing excitement which, in turn, paved the way further developments such as last month’s announcement that Demandbase data and account scores would be part of Oracle Eloqua ’s ABM solution.

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When Too Much Focus On Customer Experience Is A Bad Thing

Marketing Insider Group

Has customer experience become too much of a focus? Before you call for my head for uttering marketing blasphemy, hear me out. For the record, I do not believe that there can ever be such a thing as too muchfocus on customer experience – from a practical application side of things, that is. Of course, the […]. The post When Too Much Focus On Customer Experience Is A Bad Thing appeared first on Marketing Insider Group.

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3 Insights from Search Insider Summit

Biznology

I had the good fortune to deliver a keynote address at the Search Insider Summit (SIS) in Key Largo, Florida on May 6th. I love this conference because it is composed of a small group of experts who share their best practices and other lessons learned freely. As such, I always feel like I learn more than I share. I highly recommend attending a future SIS conference.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Observations on the State of Content Marketing

Marketing Insider Group

I spent this morning reviewing the B2B Enterprise Content Marketing report published by Content Marketing Institute. There is so much good data in this report, but one thing that stands out to me is that B2B marketers are still struggling to get a firm handle on strategic content marketing and in large part, have little […]. The post Observations on the State of Content Marketing appeared first on Marketing Insider Group.

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Why Is It So Hard for Millennials to Become Content Strategists?

Contently

People may throw eggs at me for this—or applaud me, depending on their age—but it’s hard out there for millennials. They were raised with all the can-do-it-iveness and ambition that their parents could pack in, but when they finally graduated and entered the job market, the financial crisis walloped them with high unemployment , low wages , and rising housing costs.

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Let us Celebrate all the Small Wins

Ambal's Amusings

We had a rather long day and a longer evening. I cheered the boys up with some rather cheesy messages today. Also, to let the boys know how much I appreciate them, I cut some pieces of this devilish looking (and tasting!) pie for a late night snack. I don’t do this often. It is … Continue reading Let us Celebrate all the Small Wins.

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The 11 Best Free Email Marketing Tools

Sprout Social

If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. Sure, it might not be as cool, but it has been proven effective and addresses a very important need. Besides, they’re more similar than you might think. No matter what’s hot or if new marketing trends surface, email continues to be one of the most targeted and valuable channels when you know how to use it.

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How to Make a Great Toast

Ambal's Amusings

Check out this great article on the art and science of making a great toast. How to Give an Awesome Toast.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Why Now Is the Time for Women in Tech

Adobe Experience Cloud Blog

Author: Alexandra Nation There’s a photo of me at age 10: a nerdy kid with glasses, completely engrossed in one of those old-school gray Game Boys with the size and heft of a brick (it was the 90s). Growing up, I preferred video games and Legos to Barbies and dress-up. I never played house, which is probably why I am defiantly undomestic to this day.

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Meet the Vidyard Team, Video Style – Jon Spenceley

Vidyard

The title says it all, this is the part where you meet the Vidyard team. To us, it didn’t make sense to do it any other way than video. It’s how you get to really understand us, see our passion, and our little quirks. Today, we got Jon Spenceley, our Community Marketing Manager, to talk in front of a camera. You might have seen him in our other videos before, but this time, he’s getting a little more personal.

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Webinar: Content Methodology

Contently

For many organizations, content marketing is at a crossroads. If you’re concerned that your organization’s content marketing isn’t as effective as it could be, this webinar is for you. In this webinar, Contently Editor in Chief Joe Lazauskas and renowned digital analyst Rebecca Lieb reveal why leading organizations are adopting a content methodology, a process to continuously improve the effectiveness of a company’s content across the enterprise.

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Have you ever had any formal or informal paid advertising training or education? If you have, you’re one of the lucky few. Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. From managing your budget to choosing channels and measuring success, learn how to get started with paid advertising. 1) How Do I Manage My Budget?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Is Your Referral Program Getting You the Leads You Need?

Hinge Marketing

If you have developed a referral marketing strategy , congratulations! But now comes the hard part: Building out your referral program and keeping it going. Every good referral program requires three things: Visible expertise —To get a referral, you need to be known for something. Strategic content —To be known for something, you need to write about it.

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KEO Marketing Wins Three 2016 American Business Awards

KEO Marketing

PHOENIX, Ariz., May 25, 2016 – KEO Marketing , a full-service B2B marketing agency, has been awarded three Stevie® Awards in the 2016 American Business Awards SM for campaigns on behalf of a top 15 financial institution client. These three Stevie awards are in addition to the two awarded KEO Marketing for projects completed for another client, Republic West Remodeling.

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How to Learn Anything Faster

Hubspot

How long does it take to acquire a new skill? If you've read Malcolm Gladwell's best-selling book Outliers, you might have heard the number "10,000 hours" floating around. According to Gladwell, who was referring to a 1993 study published by the American Psychological Association , it takes 10,000 hours of deliberate practice to become an expert. But that number has largely been misinterpreted, according to Josh Kaufman in a TED talk he gave in 2013.

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Close More Deals with Predictive Analytics

GreenRope

Close More Deals Using Predictive Analytics. SMBs everywhere are beginning to implement more advanced digital marketing strategies, and Predictive Analytics is just one tool that can help you perfect your marketing efforts. Businesses collect so much data these days that Predictive Analytics should be the obvious next step. However, most businesses are not taking advantage of the predictive powers.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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New eBook: The Easy-as-Pie Guide to Content Planning

DivvyHQ

Have you ever been sitting in a meeting, staring at a jam-packed whiteboard full of process diagrams and content to-dos and asked, “Are we making this a lot harder than it needs to be?” You’re not alone. Marketers around the globe are in a constant struggle to create more, deliver more, generate more, analyze more… MORE MORE MORE!

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Close More Deals with Predictive Analytics

GreenRope

Close More Deals Using Predictive Analytics. SMBs everywhere are beginning to implement more advanced digital marketing strategies, and Predictive Analytics is just one tool that can help you perfect your marketing efforts. Businesses collect so much data these days that Predictive Analytics should be the obvious next step. However, most businesses are not taking advantage of the predictive powers.

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How to Design and Validate CRO Experiments [Free Template + Calculator]

Hubspot

Creating new content on a regular basis isn't always easy -- especially when you're on a small team. That's why conversion rate optimization (CRO) is such a valuable practice for marketers to master. Because with the help of CRO, you can optimize the content and pages you already have to generate new leads. Just how powerful is it? During the 2008 presidential election, the Obama campaign website saw an improvement of over 40% in sign-up rate after running a few conversion experiments.

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Close More Deals with Predictive Analytics

GreenRope

Close More Deals Using Predictive Analytics. SMBs everywhere are beginning to implement more advanced digital marketing strategies, and Predictive Analytics is just one tool that can help you perfect your marketing efforts. Businesses collect so much data these days that Predictive Analytics should be the obvious next step. However, most businesses are not taking advantage of the predictive powers.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Unleash the Power of Collaborative Creation for a Next-Level Event Experience

The Freeman Company

Bring things full circle to expand your event experience in ways you’ve never imagined

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Close More Deals with Predictive Analytics

GreenRope

Close More Deals Using Predictive Analytics. SMBs everywhere are beginning to implement more advanced digital marketing strategies, and Predictive Analytics is just one tool that can help you perfect your marketing efforts. Businesses collect so much data these days that Predictive Analytics should be the obvious next step. However, most businesses are not taking advantage of the predictive powers.

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Meet Team Sprout: Arnita, Senior Product Manager

Sprout Social

As social media evolves, Team Sprout is constantly working to enhance our platform and build new features to help organizations streamline their social media management. Sprout’s Product Team leads the charge by working with our partner networks and teams across the organization. Arnita Hayden is a Senior Product Manager who works with the Publishing Squad.

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Close More Deals with Predictive Analytics

GreenRope

Close More Deals Using Predictive Analytics. SMBs everywhere are beginning to implement more advanced digital marketing strategies, and Predictive Analytics is just one tool that can help you perfect your marketing efforts. Businesses collect so much data these days that Predictive Analytics should be the obvious next step. However, most businesses are not taking advantage of the predictive powers.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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How Content Marketing Enables Account-Based Marketing?

xiQ

Content Marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. However an alternative use-case of Content Marketing is emerging as a key component of Account-Based Marketing (ABM) – using relevant content as a means of personalizing engagement with accounts.

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Close More Deals with Predictive Analytics

GreenRope

Close More Deals Using Predictive Analytics. SMBs everywhere are beginning to implement more advanced digital marketing strategies, and Predictive Analytics is just one tool that can help you perfect your marketing efforts. Businesses collect so much data these days that Predictive Analytics should be the obvious next step. However, most businesses are not taking advantage of the predictive powers.

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Leadspace Releases B2B Benchmark Data & Insights to Help Marketers Reach Decision Makers

Leadspace

B2B marketers, lead-generation and demand-generation pros are used to constant change, especially at the enterprise level. If it’s your job to reach and engage with B2B decision makers, increase lead conversion and drive more pipeline, you know how often your customers and prospects—and the companies they work for—change. The slippery nature of B2B is more than just a matter of curiosity; it’s a significant impediment to your ability to create marketing campaigns that help you meet your goals.