Thu.Feb 23, 2017

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Step-by-Step Process for Creating Captivating Visuals for Social Media

Marketing Insider Group

Save the expense of an in-house designer and follow this step-by-step guide to creating consistent visual content optimized for social media channels. Standing out on social media today is no easy task. One of the most effective ways of making an impact and generating more engagement with your social media content is by including compelling […].

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How to Craft a Successful Content Marketing Strategy

KoMarketing Associates

I just got back from taking my first kid-free vacation after having a baby nearly four years ago. This was a real vacation – not to be confused with the time my husband and I spent the weekend in the bright, sunny company of norovirus while my daughter stayed home with grandma. No, it was a full 72 hours doing things like sitting at a nice restaurant without worrying about anyone putting cheese in their socks or spilling chocolate milk in their lap.

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How to Start Live Streaming on a Shoestring Budget

Marketing Insider Group

Live streaming video content is some of the most engaging, innovative, and results-driving marketing material any business can create. American adults already watch about 5.5 hours of video content every day. And people spend about 3 times longer watching live video than recorded content. Brands that can capture a portion of that time can viscerally […].

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4 Changes to Make to Your LinkedIn Profile to Drive Qualified Leads

Prospectr

Some people are complaining LinkedIn’s turning into Facebook… Have you seen the comments from annoyed women who say too many men keep asking them out? Others get disgusted with the mudslinging that goes on. …And then you have profiles with all kinds of political rhetoric on them. Remember, no matter how much you feel tempted, LinkedIn is a professional network.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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70% of Marketers Intend to Increase 2017 Mobile Marketing Budgets

KoMarketing Associates

Modern marketers are turning to mobile for new opportunities, and research suggests that they intend to invest more in this channel in 2017. The “Mobile Marketing Trends 2017” report from MobileBridge has discovered that this year, 70 percent of marketers intend to “somewhat” or “significantly” increase their budgets to execute their mobile strategy.

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Benefits of Marketing Planning Across the Organization

Hive9

You’ve seen it happen over and over again. Your marketing organization sits down and really does the work of outlining their goals and creating a marketing plan. Then, as the organization’s different departments get mired in the day to day of doing their jobs, the plan is deviated from and ultimately forgotten.

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Account Based Marketing and The Future of B2B Markets

Lattice

Learn what Engagio's Jon Miller thinks the future is all around ABE, and how aligning your sales, marketing and customer success team around core plays creates business success.

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Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other

Adobe Experience Cloud Blog

Author: Nate Dame Whether you’re just getting started with account-based marketing or you’ve been doing it for a while, you may be looking for new ways to maximize your efforts. One effective way to amplify the results of your ABM approach is to make sure it’s incorporated into your SEO strategy. A strategic approach to SEO as part of an account-based marketing strategy increases personalization, drives engagement, and enables data-based decision-making.

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The Stories Behind 5 Social Networks That Never Caught On

Hubspot

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut? A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. After all, these networks laid the groundwork for the social media giants we use today.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Meet the Vidyard Team, Video Style: Ellen Stafford

Vidyard

Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people who work at Vidyard, using our favorite medium — video! For this episode, we caught up with Ellen Stafford, the Business Development Manager here at Vidyard. Discover which videos make her smile, and what she wanted to be when she grew up in this video: What Didn’t Make the Cut.

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The Best Blog Post Template We’ve Ever Used [Free MS Word Download]

DivvyHQ

Sometimes, the words flow like water. Other times, you feel as dry as a July day in Death Valley. This happens to everyone, even the most prolific writers and creatives. I was reminded of this over the weekend as I watched the first episode of a new Netflix series called Abstract. This documentary series steps inside the minds and processes of today’s most innovative designers.

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Learn How a San Diego Marketing Agency Adds Clients and Employees with JotForm

JotForm

Jaime Nacach’s family comes from a long line of entrepreneurs, and he definitely shares the self-starter bug. A few years back, when he found himself with an MBA and practical experience designing and growing websites, he knew he wanted to start his own business. So in 2014, he founded his company B.

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Five levers of relevance for digital authors

Biznology

In my last article, Stop doing short-term campaigns , I said that cognitive effort was the “lever of relevance.” Several people have asked me what this means. Because it is fundamental to my work, I thought I would write a whole blog post about it. First, a lever is something you use to do a lot of work without a lot of effort. The longer the lever, the heavier the weight than you can lift.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The New Era of Phone Marketing in Professional Services

Hinge Marketing

Sometimes market research can reveal real surprises. The 2017 High Growth Survey was no exception. Over 1,100 firms with combined revenues of over $200 billion participated in Hinge’s second annual study of marketing and growth for professional services firms. Participants were asked about a variety of topics including financial performance, strategy and marketing.

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How to Build a Growth-Minded Design Process at Your Agency

Hubspot

As important as creativity is to an agency's success, no great work can be produced without a great process. Next time you admire a stunning design project, think for a moment: This work looks great, but did it go out on time? Did the project exceed budget? Was the client actually happy with the end result? Did the team run into any major project management roadblocks?

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Prospect Conversion: Designing the Journey

SWZD

Recently, we did a webinar for B2B Marketing and Sales that focused on using content to impact your sales. (If you haven’t had a chance to listen yet, you can get the recording here. It’s called Leveraging Content to Drive Sales ). One question we got towards the end was: “What are the best action items you should try to incite from your content?

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The 26 Best WordPress Plugins

Webbiquity

WordPress is far and away the most popular content management system (CMS) for websites. It runs between 25% and 28% of all websites, and nearly 60% of all sites built using any sort of CMS platform. There are many reasons for this dominance. In its early days, the relative ease of use compared to technical power attracted bloggers to the platform, and its open source nature attracted a broad developer following.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Steps for Improving Your Media Outreach: Insights From 1,300 Publishers

Hubspot

The media needs content to report, and marketers need exposure for their content. Together, it seems like these two would have a pretty simple, mutually beneficial relationship, right? Unfortunately, like most modern-day relationships, it’s never really that simple. Marketers and PR professionals have long been denounced by the media as spin doctors thanks to poor outreach practices and failing to create valuable content that goes beyond selling a product or service.

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What Consumers Really Want From Your Video Content [Infographic]

Hubspot

Video content is no longer an option: It's a necessary component of any successful marketing strategy. The good news? Your audience wants to see more videos from you, and they engage with them at higher rates than other types of content. Email open and clickthrough rates improve when the word "video" is used in subject lines , and 4X as many people would prefer to watch a video about a product than read about it.