Tue.Apr 22, 2014

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Infographic: Mobile-Friendly vs. Responsive Email Design

The Point

'As mobile devices continue their torrid growth in the business world, B2B email marketers face a dilemma: is it enough to make emails “mobile-friendly” – in a way that at least renders those emails legible and easy to read, or should they go the extra step of programming emails to be “responsive” – designs that adapt automatically, and optimally, to the viewing device, whether mobile or desktop.

Design 206
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Search and Replace Will Change Your Blog Forever

Biznology

'If you’ve been blogging for a long time, your life has probably changed a number of times. You’ve developed a history that has been, until now, etched in stone. But no more! Now, you can revise your entire history in just a couple easy steps. Yes, it’s true that both my blogs s**t the bed in a catastrophic failure; but, before that happened, I did some pretty amazing things.

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A Tour through the New Facebook Ads Manager

KoMarketing Associates

'Recently, Facebook began rolling out its new and improved advertising dashboard. To the delight of marketers everywhere, the dashboard overhaul has included many features that the interface desperately needed. In the past, finding specific data was a sluggish process. Even worse, the organizational structure made finding specific ads difficult, especially for large campaigns with many ads.

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Thank you, online marketers, for preaching our gospel

Direct Response Coach

'Whether they know it or not, online marketers are introducing direct marketing fundamentals to a much wider audience. . Rodney Dangerfield built an entire comedy career around a simple idea: “I don’t get no respect.” Sometimes I wonder if the direct marketing industry shouldn’t be following the same mantra. When I broke into the field [.].

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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IP Warming Part Two: The Critical Steps

ANNUITAS

'The importance of IP Warming is huge…even if you are just starting to realize it. This post is part two of our series ( read part 1 here ) outlining the three steps required to ensure you have properly warmed your IP to maximize email deliverability. Just remember- the goal of this post is to help you understand more about Email Deliverability and its impact on your Demand Generation Strategy from a marketing perspective.

More Trending

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5 Mid-Funnel Lead Nurturing Mistakes

Adobe Experience Cloud Blog

'Author: Steve Gershik Most marketers have their eyes on many moving targets — lead generation , conversion rates, new customer acquisition, customer retention, and even customer expansion. And many of the best marketing organizations also align lead generation teams to different stages of their sales funnel — usually divided into top of funnel, middle of funnel, and bottom of funnel (to learn more about mapping lead generation to your sales funnel, check out our cheat sheet here ).

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Is it Time to Change the Universal Definition of a Lead?

LEADership

'Change is good, change is healthy, change is refreshing; change is often, inevitable. So do we need to revisit the universal definition of a lead in the world of sales and marketing? Has this changed? Does it need to change in light of the transformation impacted by digital and social marketing? Let’s discuss this…. Here’s What HAS Changed with B2B Lead Generation: Building volume at the top of the funnel is easier.

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Your Essential Proofreading Checklist: 10 Things You Can't Forget

Hubspot

'I remember the first time I had to proofread something. It was my third day on the job at my very first internship -- a small marketing agency in central New Jersey. My boss called me over and handed me a 36-page newsletter that needed to be proofed quickly. We had to send it back to the client ASAP. I was decent at writing and editing, but I didn''t want to disappoint my boss and our clients by letting mistakes slip through the cracks. if only I could have someone proofread my proofreading to

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Vodafone Soars to Storytelling Glory by Capturing Video “Firsts”

Vidyard

Sometimes a new video comes along and really knocks it out of the park. It’s got a fun story, has you smiling like a goon, and ultimately reminds you that video is very powerful. This is the case with Vodafone’s new campaign, “ Vodafone Firsts “ In a series of videos from the British brand, we see different people trying new things for the first time and the documentary-style content is downright awesome.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Quickly Write a Blog Post When You're In a Time Crunch

Hubspot

'Blogging is key for driving traffic to your website from search engines and social media channels. It will establish you and/or your company as an industry thought-leader, and you''ll get the opportunity to rank for search queries with every blog post you write. So it''s not surprise letting your blog fall into a rut can be detrimental to your business.

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GreenRope Sponsors Women's International Hackathon!

GreenRope

GreenRope Sponsors Women's International Hackathon! Where: California State University San Marcos. 333 S Twin Oaks Valley Rd. San Marcos, CA 92078. When: Saturday, April 26, 2014 from 8:30 AM to 8:30 PM (PDT). What: We are excited to announce that GreenRope is a gold sponsor at this year’s International Women’s Hackathon at Cal State San Marcos on April 26, 2014.

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The Anatomy of an Inbound Ecommerce Website

Hubspot

'This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to the Ecommerce section. The parts of a well-designed ecommerce site are many and varied. All have some of the good elements, but not every site out there has all of them -- except perhaps ModCloth. I may not shop there personally, but I’m a huge fan of the ModCloth ecommerce inbound marketing model.

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GreenRope Sponsors Women's International Hackathon!

GreenRope

GreenRope Sponsors Women's International Hackathon! Where: California State University San Marcos. 333 S Twin Oaks Valley Rd. San Marcos, CA 92078. When: Saturday, April 26, 2014 from 8:30 AM to 8:30 PM (PDT). What: We are excited to announce that GreenRope is a gold sponsor at this year’s International Women’s Hackathon at Cal State San Marcos on April 26, 2014.

Twitter 40
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Day Your Refrigerator Asks You for a Donation

Hubspot

'In the first post of this series I explained what cause marketing is, why it’s so popular with companies, and how nonprofits can get started with businesses. In the second post , I covered a basic cause marketing strategy, coin canisters, which has raised some nonprofits millions of dollars. In this third and final post, I’ll look at the future of cause marketing.

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GreenRope Sponsors Women's International Hackathon!

GreenRope

GreenRope Sponsors Women's International Hackathon! Where: California State University San Marcos. 333 S Twin Oaks Valley Rd. San Marcos, CA 92078. When: Saturday, April 26, 2014 from 8:30 AM to 8:30 PM (PDT). What: We are excited to announce that GreenRope is a gold sponsor at this year’s International Women’s Hackathon at Cal State San Marcos on April 26, 2014.

Twitter 40
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10 B2B Marketing Lessons from Walt Disney World and Universal Studios

Webbiquity

'A few weeks ago, we took a spring break / time-to-thaw-out trip to Orlando. Five days, the GDP of a small country, and one sun-burnt family later, we returned with happy memories, several gigabytes of photos and video…and the following 10 lessons learned about B2B marketing from two enormously popular theme parks. But first, to answer a couple of obvious questions: yes, theme parks really can teach B2B business lessons (see below); and no, writing a post like this doesn’t enable one

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GreenRope Sponsors Women's International Hackathon!

GreenRope

GreenRope Sponsors Women's International Hackathon! Where: California State University San Marcos. 333 S Twin Oaks Valley Rd. San Marcos, CA 92078. When: Saturday, April 26, 2014 from 8:30 AM to 8:30 PM (PDT). What: We are excited to announce that GreenRope is a gold sponsor at this year’s International Women’s Hackathon at Cal State San Marcos on April 26, 2014.

Twitter 40
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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3 Things Marketers Can Learn From Teenagers

Convince & Convert

'Image via BigStockPhoto.com I came across an Inc. article by Abigail Tracy recently with a brilliant Seth Godin quote in it. When asked how companies can become more effective at marketing, he said, “Start by understanding that no one cares about them. People care about themselves. Anyone who tweets about a brand or favorites a brand is doing it because it is a symbol of who they are–it is a token, it is a badge.

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GreenRope Sponsors Women's International Hackathon!

GreenRope

GreenRope Sponsors Women's International Hackathon! Where: California State University San Marcos. 333 S Twin Oaks Valley Rd. San Marcos, CA 92078. When: Saturday, April 26, 2014 from 8:30 AM to 8:30 PM (PDT). What: We are excited to announce that GreenRope is a gold sponsor at this year’s International Women’s Hackathon at Cal State San Marcos on April 26, 2014.

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The 7 Principles of Conversion Centered Design [SlideShare]

Hubspot

'In order to hit lofty lead and customer goals, marketers rely on creating well-optimized site pages, landing pages, and calls-to-action. But what happens when creating those -- and optimizing them through some A/B testing of form length, button copy, etc. -- isn''t enough? We often turn to what other companies are doing to optimize their sites when we really want to juice the numbers.

Design 54
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GreenRope Sponsors Women's International Hackathon!

GreenRope

GreenRope Sponsors Women's International Hackathon! Where: California State University San Marcos. 333 S Twin Oaks Valley Rd. San Marcos, CA 92078. When: Saturday, April 26, 2014 from 8:30 AM to 8:30 PM (PDT). What: We are excited to announce that GreenRope is a gold sponsor at this year’s International Women’s Hackathon at Cal State San Marcos on April 26, 2014.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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GreenRope Sponsors Women's International Hackathon!

GreenRope

GreenRope Sponsors Women's International Hackathon! Where: California State University San Marcos. 333 S Twin Oaks Valley Rd. San Marcos, CA 92078. When: Saturday, April 26, 2014 from 8:30 AM to 8:30 PM (PDT). What: We are excited to announce that GreenRope is a gold sponsor at this year’s International Women’s Hackathon at Cal State San Marcos on April 26, 2014.

Twitter 40
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GreenRope Sponsors Women's International Hackathon!

GreenRope

GreenRope Sponsors Women's International Hackathon! Where: California State University San Marcos. 333 S Twin Oaks Valley Rd. San Marcos, CA 92078. When: Saturday, April 26, 2014 from 8:30 AM to 8:30 PM (PDT). What: We are excited to announce that GreenRope is a gold sponsor at this year’s International Women’s Hackathon at Cal State San Marcos on April 26, 2014.

Twitter 40
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GreenRope Sponsors Women's International Hackathon!

GreenRope

GreenRope Sponsors Women's International Hackathon! Where: California State University San Marcos. 333 S Twin Oaks Valley Rd. San Marcos, CA 92078. When: Saturday, April 26, 2014 from 8:30 AM to 8:30 PM (PDT). What: We are excited to announce that GreenRope is a gold sponsor at this year’s International Women’s Hackathon at Cal State San Marcos on April 26, 2014.

Twitter 40
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GreenRope Sponsors Women's International Hackathon!

GreenRope

GreenRope Sponsors Women's International Hackathon! Where: California State University San Marcos. 333 S Twin Oaks Valley Rd. San Marcos, CA 92078. When: Saturday, April 26, 2014 from 8:30 AM to 8:30 PM (PDT). What: We are excited to announce that GreenRope is a gold sponsor at this year’s International Women’s Hackathon at Cal State San Marcos on April 26, 2014.

Twitter 40
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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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GreenRope Sponsors Women's International Hackathon!

GreenRope

GreenRope Sponsors Women's International Hackathon! Where: California State University San Marcos. 333 S Twin Oaks Valley Rd. San Marcos, CA 92078. When: Saturday, April 26, 2014 from 8:30 AM to 8:30 PM (PDT). What: We are excited to announce that GreenRope is a gold sponsor at this year’s International Women’s Hackathon at Cal State San Marcos on April 26, 2014.

Twitter 40
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GreenRope Sponsors Women's International Hackathon!

GreenRope

GreenRope Sponsors Women's International Hackathon! Where: California State University San Marcos. 333 S Twin Oaks Valley Rd. San Marcos, CA 92078. When: Saturday, April 26, 2014 from 8:30 AM to 8:30 PM (PDT). What: We are excited to announce that GreenRope is a gold sponsor at this year’s International Women’s Hackathon at Cal State San Marcos on April 26, 2014.

Twitter 40
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GreenRope Sponsors Women's International Hackathon!

GreenRope

GreenRope Sponsors Women's International Hackathon! Where: California State University San Marcos. 333 S Twin Oaks Valley Rd. San Marcos, CA 92078. When: Saturday, April 26, 2014 from 8:30 AM to 8:30 PM (PDT). What: We are excited to announce that GreenRope is a gold sponsor at this year’s International Women’s Hackathon at Cal State San Marcos on April 26, 2014.

Twitter 40