Fri.Oct 09, 2015

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Influencers or advocates: Part 2: a fork in the road for brands?

Biznology

The term word of mouth has been a long held marketing tenant of basic “mom and pop” businesses. The notion that there is hidden value in someone outside the business who would take it upon his or herself (with no assurance of personal gain) to promote that business is lost on the cynical in our field. The biggest hurdle to many who have questioned the advocates “buy-in” has been the absence of an ability to track the ROI once they’re travelling that path.

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How to Make Ads So Good People Steal Them

Convince & Convert

Want to generate more engagement with your company’s out-of-home ads? Make them so compelling that consumers want to steal them. If this seems easier said that done, consider taking a page from JetBlue’s #NYCTakeoff campaign playbook. In the campaign, JetBlue hid prizes in bus shelter ads at 181 stops across New York City’s five boroughs. The ads had different images, from a cheeseburger to a NYC cityscape, an airplane, and more, all in the company’s classic JetBlue design aesthetic.

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The Makings of an Award-Winning Video Marketing Tech Stack

Lattice

We’ve returned to planet Lattice after spending a wonderful time at Space Camp, Vidyard’s annual video marketing conference. We had a blast sharing how the video marketing strategy we follow at Lattice, networking with other marketers, getting inspired by Col. Hadfield and taking in all things Vidyard throughout the week. Oh, and we also returned with an extra piece of cute hardware.

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Bringing Landing Pages to Life With Animation

SnapApp

SnapApp’s latest release brings our brand new animation functionality into the world. Animations are a great way to add an extra layer of personality and polish to your SnapApp content. In this week’s product blog post, we’ll show off a landing page experience we created using the new Animations tool and then detail some best practices for creating similar effects on your own.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How New Technology Is Changing the Way We Earn (And Retain) Customers Online

Hubspot

Did you know that Twitter was launched less than 10 years ago? Or that Instagram is only five years old? One of the most exciting things about the internet is the pace at which innovation happens. New products can quickly become an important part of the everyday lives of hundreds of millions of people in the blink of an eye. The story is no different when it comes to marketing on the internet.

More Trending

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3 Marketing Tips to Boost Donor Retention

Hubspot

It’s not exactly breaking news that more and more of our daily experiences are moving online. From booking plane tickets, to ordering takeout, or video chatting with relatives; we can do it all on the web. Fundraising is shifting to online channels right along with the times. According to a survey by Fundly , for 40.5% of nonprofits, less than 10% of their total fundraising comes from online donations.

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Getting Your Leads to the Correct Place

LeanData

Smart B2B salespeople and marketers have embraced this reality: Not every lead matters. That’s precisely why Account-Based Marketing has taken off as a business strategy. When the focus is on targeted accounts instead of a vast sea of leads, companies have a greater chance of impacting their top line. And yet the right leads do matter – the ones inside key accounts that you want to engage.

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3 Easy Facebook Store Options for Ecommerce

Hubspot

One of your goals as an ecommerce store owner is to remove as much friction as possible, right? When you know where your customers are hanging out, you should be able to set up shop right there. That’s why the Facebook store option is such an important opportunity. Rather than crossing your fingers that your Facebook fans will remember to slip on over to your ecommerce site to purchase the products you introduce there on social media, what if they could just buy it right away?

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Could New Tweet Limits Save Twitter Marketing?

Content Standard

Amid a marketing season that has been largely dominated by news of improvements and expansion from Facebook and Instagram, Twitter marketing seems to ever so slowly be slipping out of the public light. This is far from news for many marketers, who have been following the critique of analysts who believe the short-form social media giant has been in decline for more than a year now.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How Google Creates a Culture of Innovation [Podcast]

Hubspot

Ever wonder why Google is so successful? Is it their quirky culture? Fancy office space? Rigorous hiring process? According to Todd Rowe, Managing Director at Google, the tech giant's success comes down to three things: manically focusing on Google's end-user, placing big bets on new projects, and giving employees the freedom to achieve audacious goals.

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Content Marketing Rule No. 1: Create for Quality First, SEO Strategy Second

Content Standard

The day Google released the Panda algorithm update was a good day for content marketers. The company, which prides itself on giving consumers the best of what the Internet has to offer, confirmed the importance of quality content in SEO strategy. “Our advice for publishers continues to be to focus on delivering the best possible user experience on your websites and not to focus too much on what they think are Google’s current ranking algorithms or signals,” the company said in

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Getting Your Leads to the Correct Place

LeanData

Smart B2B salespeople and marketers have embraced this reality: Not every lead matters. That’s precisely why Account-Based Marketing has taken off as a business strategy. When the focus is on targeted accounts instead of a vast sea of leads, companies have a greater chance of impacting their top line. And yet the right leads do matter – the ones inside key accounts that you want to engage.

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Space Snacks, Real Astronauts, and Video Marketing: My 48 Hours at Space Camp

Vidyard

There’s something about the idea of going to space that sparks our imaginations and stirs our emotions. If you’re like me, the idea of going to Space Camp has always been a childhood dream. Space Camp is a place to explore, discover, push the boundaries of what we know and what we are capable of. While I didn’t get to go to space camp as a kid, I did get to go this week – although it was a space camp of a different kind – video marketing space camp to be exact!

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Getting Your Leads to the Correct Place

LeanData

Smart B2B salespeople and marketers have embraced this reality: Not every lead matters. That’s precisely why Account-Based Marketing has taken off as a business strategy. When the focus is on targeted accounts instead of a vast sea of leads, companies have a greater chance of impacting their top line. And yet the right leads do matter – the ones inside key accounts that you want to engage.

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Demand more from today’s B2B marketer

Sales Engine

When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. Not that there isn’t branding and awareness value in these projects. It’s great when content shows up in one of our prospect's Twitter feed because of a targeted hashtag. But branding and awareness is really a more successful strategy for B2C companies where top-of-mind awareness is paramount.

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6 Quick Tips to Improve Lead Database Quality

Adobe Experience Cloud Blog

Author: Ed King Let’s face it—your lead database is dirty and full of holes. It contains duplicate records, incomplete addresses, and limited segmentation. This poor data makes it difficult to create targeted campaigns and engage your users, which ultimately limits what you can achieve with your marketing automation tool. Many marketers think the only way to make their database better is to invest in getting it cleaned by a data vendor.

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The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

by Aha-Soft. When the Dow tumbled in 2008, the largest single-day drop in the history of the Dow occurred on September 29, 2008. The index fell by nearly 778 points or almost 7%. In October of that same year, the Dow tumbled yet another 733 points, or by 8%. It goes to show you that sometimes, numbers being relative, an 8% drop can be significant and historic.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The 3 ‘A’s of marketing leadership – authenticity, agility and affinity

TaylorMadeIn KEW

Over the past 3 weeks here in the UK the main political parties have held their annual conferences. And of course there’s been a lot of attention to the party leaders’ speeches. It’s reminded me that we need to pay attention not to just what our leaders say, but to what they do and how they behave, especially in the midst of change. So, what makes a great leader?

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How to Build Valuable Links with Your Content

Convince & Convert

Image via BigStockPhoto.com. Let’s be honest, link building has got a bad reputation, which can be pretty frustrating if this is your livelihood. You hear about creating content like it’s the Mother Teresa of marketing, but when you focus your efforts on it, you just can’t seem to get the results you’ve been promised. Sound familiar?

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Predictive Analytics Takes CMOs From Survive to Thrive

LEADership

As the cold weather starts to roll in for many of us, it’s easy to get curious about what the near future has in store, temperature-wise. The Farmer’s Almanac claims that it can predict the weather with 80% accuracy months in advance, based on a top-secret mathematical formula that takes into account tidal and sunspot activity. In reality, their predictions fall pretty short of perfect most of the time.

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B2B Inbound Marketing 101: The Foundation of Your Content Marketing Plan

Leadspace

My colleague Damon featured me on an episode of our podcast, Leadspace Radio , discussing how to create a content marketing plan for a B2B startup. One of my key pieces of advice is to create content once and adapt it for as many media as possible. So now I have to write a blog post about the podcast. I suppose I could make an infographic about it and share it on Snapchat, or tweet a Vine.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Anatomy of a Winning Website Design [Infographic]

Hubspot

Eye-catching, on-brand color schemes. Big, bold images. Striking headlines. These are all important parts of great website design. After all, they're what can make or break a new site visitor's first impression of your site. But what about the more nitty-gritty parts of great website design -- like helpful navigation menus, strong calls-to-action, and indicators of website security and trust?

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