Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. But, as in all economic slowdowns, not every business sector is affected in the same degree or way. Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Marketing Insider Group

APRIL 14, 2020

Building a successful startup is more than just creating a viable business plan. It’s also essential that your marketing strategy is crafted to drive awareness and exposure of your brand to the right audience. Content marketing for startups could mean the difference between failure and success. The major aim of content marketing for businesses in the startup phase is to get the word out.

Startups 339

Startups Planning Content Marketing Work Management 339

Contently

APRIL 14, 2020

Hello? Who just joined? Everyone? Oh right. You, too, have now been working from home for a prolonged period of time. If you’re coming from a company that used to have a strict in-office policy, you’re probably realizing that remote work isn’t all the pantsless webconferencing and spooning ice cream straight from the carton you thought it would be.

Planning 201

Planning Consulting Marketing & Strategy Paid Search Agency 201

KoMarketing Associates

APRIL 14, 2020

Location-based data can give marketers leverage when it comes to targeting prospects and customers. However, new research shows that there are still several challenges associated with utilizing this type of data. Cuebiq and 451 Research recently published the “Finding Real Enterprise Value in Location Data” report, and statistics showed that there are many challenges tied to leveraging location-based data, with the majority of marketers (53%) citing concerns about accuracy.

Enterprise Management 157

Enterprise Management Work Management Statistics Custom Publishing 157

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Industrial Marketing Today

APRIL 14, 2020

Industrial blogs are not often talked about by manufacturers when it comes to lead generation. They tend to brush it off as too time consuming and/or not very effective. They are not completely wrong about their complaints, but don’t be too quick to discard industrial blogging. Let’s face it, your audience of engineers and industrial. Read more The post, %Industrial Blogs are Essential in Lead Generation% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. [ This is only

Lead Generation 170

Lead Generation Generation Leads Lead 170

Search Engine Journal

APRIL 14, 2020

Discover what content marketing is and why creating great content is worth the effort for brands and businesses. The post What Is Content Marketing & Why It Matters via @JuliaEMcCoy appeared first on Search Engine Journal.

Content Marketing 145

Content Marketing Content Search Marketing Marketing 145

Content Marketing Institute

APRIL 14, 2020

Following the tenets of content marketing can be more than a survival technique in 2020 and beyond. In fact, content marketing is poised to be the shining star of a brand’s marketing mix in this new world. Let me explain. Continue reading → The post Content Marketing Can Do More Than Survive in the New World appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Mix Content Paid Search Agency 145

The Daily Egg

APRIL 14, 2020

Email marketing is one the most cost-effective and impactful marketing tactics in existence. It delivers a higher ROI than any other type of marketing strategy. If you understand how to leverage emails, your campaigns will build customer relationships and drive engagements better than any other distribution channel. But before you can start thinking about subject […].

Email Marketing 145

Email Marketing Service Best Practices Marketing & Strategy 145

ClickZ

APRIL 14, 2020

30-second summary: Ecommerce agency Plum Tree Group (PTG) created a 60-page guide that outlines fourteen underutilized features in Shopify, Magento & BigCommerce that retailers can leverage to help increase sales. . The features can be loosely bucketed into the following four categories: user experience enhancements, business enhancements, product-focused features, and website enhancements.

eCommerce 141

eCommerce Features Merchandising Paid Search Agency 141

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

BenchmarkONE

APRIL 14, 2020

Popups seem like annoying ads that unexpectedly appear when customers visit a page. In truth, when done effectively, they can help you score quality leads and a considerable amount of conversions. . Neil Patel believes that popups can give customers one last chance to convert. In fact, one popup improved the conversion rates on his site by 17 percent!

Lead Scoring 130

Lead Scoring Lead Ranking Leads Lead 130

The Daily Egg

APRIL 14, 2020

VPS stands for “virtual private server.” VPS hosting is a step up from shared hosting, which is typically used by new websites or smaller websites that need an entry-level plan. But as your site grows, your hosting needs will change. Switching to a VPS web hosting provider can accommodate larger websites with higher volumes of […]. The post Best VPS Hosting Services appeared first on The Daily Egg.

Service 128

Service Best Practices Marketing Websites 128

Sword and the Script | B2B

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability. That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn.

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership B2B Marketing Effectiveness 124

Convert

APRIL 14, 2020

Remember Professor Charles Francis Xavier from X-Men? Professor X, as he was fondly called, was a mutant who had the superhuman ability to read and control the minds of others. If a person can control the minds of others, let alone understand it, they can control their actions too. Well, modern-day marketers are more or.

Personalization 102

Personalization Marketing 102

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

DivvyHQ

APRIL 14, 2020

What do you do when your website traffic and search engine rankings are good, but your website (in general) just doesn't seem to be performing? Your conversions are flat. Your bounce rate is high. You're stumped. It's time to dig into your engagement metrics.

Traffic 99

Traffic Content Marketing Websites Conversion 99

EveryoneSocial

APRIL 14, 2020

There is no doubt that content creation plays a major role for your organization. Think about where content is adding value to your organization currently: marketing, social media, sales, employer branding, recruiting, and internal communications. Content is everywhere and impacting everything. More than you may even have thought about or realized until just now.

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

Televerde

APRIL 14, 2020

Agreement Signed with Florida’s PRIDE Enterprises to Open Engagement Center at the. Homestead Correctional Institution and Provide Career Pathways to Women. Phoenix, AZ – April 14, 2020 – Televerde , the first and only fully integrated sales and marketing technology organization with a proven execution model for generating demand and accelerating sales, today announced its expansion to the Homestead Correctional Institute, part of Florida Department of Corrections, with a signed agreement with F

Lead Ranking 97

Lead Ranking Eloqua Marketo Training 97

Hubspot

APRIL 14, 2020

In 2020, working remotely is now more popular than ever. In fact, over 60% of U.S. employees between the ages of 22 and 65 say they work remotely at least occasionally — and 99% of people would choose to work remotely , at least part-time, if they could. As a fellow part-time remote employee (I typically work from home two days a week), I can understand the benefits.

Transparency 101

Transparency Wiki Work Management Distribution 101

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SendGrid

APRIL 14, 2020

Return-path is a hidden email header that indicates where and how bounced emails will be processed and is used for collecting and processing bounced messages. The post What is Return-Path? appeared first on SendGrid.

Process 86

Process Practices Best Practices 86

Heinz Marketing

APRIL 14, 2020

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. Our team has been working remotely for just over a month now. At first, it was nice – sleeping in a bit later, no daily commute, working in our pajamas, etc. But as the quarantine continues, it seems to get increasingly more difficult to feel OK about staying at home. We’ve been trying our best to keep spirits high and continue to foster company culture, even though we aren’t physically together.

Paid Search Agency 86

Paid Search Agency Work Management Consulting Tips 86

PureB2B

APRIL 14, 2020

Demand generation strategies draw from a number of sources, coming a long way from creating a simple email list. Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals. Marketers must be able to use important behavioral information collected from potential customers to increase the value of demand generation strategies, and create a relationship with leads; person

Demand Generation 77

Demand Generation Intent Data Demand Generation Agencies Intent 77

Square 2 Marketing

APRIL 14, 2020

It’s Coming: The Lockdown Is Going To End. Will You Be Prepared? As of this week, people are already starting to talk about opening up the economy as soon as possible. While no one is exactly sure when that will happen, you want to be ready for it. It’s going to be an important time in the history of your company, and it might make or break your year.

Planning 73

Planning Demand Paid Search Agency Marketing 73

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

ConvertKit

APRIL 14, 2020

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: December 2019.

Deliverability 73

Deliverability Open Rate Click Rate Domain 73

Optinmonster

APRIL 14, 2020

Are you an OptinMonster customer? If so, you’ve probably noticed that the app is a lot faster these days. That’s because our product team has been hard at work, making small changes to the OptinMonster app that make growing your business that much easier for you. But they haven’t just been working on background improvements. Let’s take a look at some of the cool things you can now do with OptinMonster!

Template 73

Template Campaigns Eye-Tracking Paid Search Agency 73

PureB2B

APRIL 14, 2020

Demand generation strategies draw from a number of sources, coming a long way from creating a simple email list. Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals. Marketers must be able to use important behavioral information collected from potential customers to increase the value of demand generation strategies, and create a relationship with leads; person

Demand Generation 62

Demand Generation Intent Data Demand Generation Agencies Intent 62

The Lead Agency

APRIL 14, 2020

When operating in the B2B marketing world, we typically lean on LinkedIn as the primary social channel. Facebook is considered as the B2C playground, flooded with ads from our go-to brands. However, Facebook shouldn’t be disregarded for B2B businesses, and we have the stats to back it up. Hubspot reported that there are 2.38 billion active users on Facebook and 74% of people say they use Facebook for professional purposes.

Facebook 62

Facebook B2B Marketing Paid Search Agency Campaigns 62

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

PureB2B

APRIL 14, 2020

Demand generation strategies draw from a number of sources, coming a long way from creating a simple email list. Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals. Marketers must be able to use important behavioral information collected from potential customers to increase the value of demand generation strategies, and create a relationship with leads; person

Demand Generation 62

Demand Generation Intent Data Demand Generation Agencies Intent 62

Kapost

APRIL 14, 2020

To the savvy marketing leader, many of the most pressing issues confronting us as a result of the current Coronavirus pandemic are strikingly familiar—even if accelerated and super-sized. Our teams are distributed. The post How Our Remote World Is Accelerating Marketing Transformation (& What to Do about It) appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Press 62

Press Distribution Marketing Content 62

MarketMuse

APRIL 14, 2020

Here's how healthcare marketers can build a strong foundation through a comprehensive content plan. The post Creating a Winning Content Strategy for Healthcare Companies appeared first on MarketMuse.

Paid Search Agency 59

Paid Search Agency Companies Marketing & Strategy Content 59