Marketing Insider Group

SEPTEMBER 11, 2019

Brick-and-mortar retail is dead, right? The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence. Casper is set to open an ambitious 200 stores in North America over a three-year […]. The post What Marketers Can Learn From Digitally Native Brands appeared first on Marketing Insider Group.

Brand Identity 245

Brand Identity Branding Marketing & Strategy Marketing 245

InsightSquared

SEPTEMBER 11, 2019

Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . Attribution modeling is a way to analyze which marketing channels are accredited with lead conversion. Think of your attribution model as a map of sorts. You have a starting point (the campaign) and a finish (the deal), and it is your attribution model that will reveal how your buyer travelled from point A to point B.

Marketing Attribution 196

Marketing Attribution Lead Ranking Multi-Touch Attribution Campaigns 196

Heinz Marketing

SEPTEMBER 11, 2019

By Matt Heinz , President of Heinz Marketing – Originally posted on Demandbase. Leadership is about solving problems and building consensus. What’s working well already gets less attention, for better or worse. So when we invited B2B chief marketing officers to join us for breakfast with Demandbase in three cities last month, we talked less about their successes and more about their challenges.

Peer-to-peer 71

Peer-to-peer DemandBase Work Management Intent 71

Marketing Insider Group

SEPTEMBER 11, 2019

Brick-and-mortar retail is dead, right? The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence. Casper is set to open an ambitious 200 stores in North America over a three-year span, while Allbirds’ six retail locations include New York, San Francisco, and London.

Brand Identity 244

Brand Identity Branding Sample Paid Search Agency 244

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

InsightSquared

SEPTEMBER 11, 2019

Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . Attribution modeling is a way to analyze which marketing channels are accredited with lead conversion. Think of your attribution model as a map of sorts. You have a starting point (the campaign) and a finish (the deal), and it is your attribution model that will reveal how your buyer travelled from point A to point B.

Marketing Attribution 149

Marketing Attribution Lead Ranking Multi-Touch Attribution Campaigns 149

Biznology

SEPTEMBER 11, 2019

There are times that customers aren’t easy to engage. It takes various marketing strategies and persistence to reach your audience and boost sales. Doing the opposite – flooding customers with assertive marketing — overwhelms and even annoys them. It’s estimated there will be 1.92 billion global digital buyers in 2019 and in order to effectively market, you need to strive to reach your audience repeatedly time and again.

Business 123

Business eCommerce Buzz Marketing & Strategy 123

Rev

SEPTEMBER 11, 2019

How you can create your unfair competitive advantage by applying AI to lead targeting. An interview with Olin Hyde, CEO of LeadCrunch. By Ton Dobbe – Chief Inspiration Officer , Value Inspiration. Every week I interview entrepreneurs and experts from around the world to share their big idea about new forms of value creation and the potential we can unlock when technology augments the unique strengths of people to deliver remarkable impact.

Lead Ranking 122

Lead Ranking Marketing AI Lead Scoring Psychographics 122

Search Engine Journal

SEPTEMBER 11, 2019

What is SEO copywriting? Is there a difference between content writing and copywriting? Find out here. The post SEO Content Writing vs. SEO Copywriting: Is There a Difference? via @seocopychick appeared first on Search Engine Journal.

Copywriting 109

Copywriting SEO Content Content Marketing 109

Content Marketing Institute

SEPTEMBER 11, 2019

Your content marketing success often lives or dies by your distribution and promotion choices. Set the stage for optimal content discovery, engagement, and performance with this handy tutorial on the essentials and resources to help. Continue reading → The post How to Create a Better Distribution Plan to Get Your Content Seen appeared first on Content Marketing Institute.

Distribution 108

Distribution Planning Content Promotion 108

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

SEPTEMBER 11, 2019

There's almost nothing more gratifying than the feeling you get when you accomplish a goal. Whether you're pressing "Publish" on a blog post or collecting initial analytics on a campaign months in the making, it's undeniably satisfying to know you've successfully finished a task. When you're not chasing a clear goal, though, work can feel like a never-ending grind.

Template 100

Template Allocation Advertising Benchmark Relevance 100

Envy

SEPTEMBER 11, 2019

With 645 million members worldwide , LinkedIn is officially the best place on the planet to network in the professional space. The platform is experiencing more engagement than ever , which makes it the perfect time to start devoting some budget there to get your share of attention from the cyber security professionals on the network. Using LinkedIn's lead generation tools smartly can set your company apart in a crowded cyber security ecosystem.

Linkedin 87

Linkedin Lead Ranking Cost per Lead Marketing Qualified Leads 87

Brandpoint

SEPTEMBER 11, 2019

What a whirlwind Content Marketing World 2019 was! This was my first official marketing conference that I’ve gone to solely as an attendee, and I’m glad my inaugural convention was the mother of all content marketing events. And I’m here to report…I’m tired. But, in that really, really good way. Know what I mean? I attended sessions for two days straight, listened to a handful of big keynote speeches and took to the convention floor to meet other marketers and vendo

Conference 79

Conference Sales Management Top of Funnel Content Marketing 79

Bannersnack

SEPTEMBER 11, 2019

If you’re an influencer, then you’ve most likely heard of Patreon. But considering the slim chance that you haven’t heard of Patreon, I’ll give you a little summary of what it is. The short summary would be: Patreon is a membership platform that makes it easy for creators to get paid. As […].

Practices 79

Practices Tips Best Practices Design 79

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hinge Marketing

SEPTEMBER 11, 2019

Hinge specializes in providing marketing and related services for professional services firms. I use a slightly different term to describe the same kinds of companies – specialty services firms. As a business appraiser, I focus on the special characteristics of specialty services firms that can make them a bit more valuable than other kinds of companies.

Enterprise Management 71

Enterprise Management Work Management Marketing Management Service 71

SEMrush

SEPTEMBER 11, 2019

In this digest, you will learn about recent reports of Google Algorithm updates, the new nofollow attributes (and how the industry feels about them), learn about the Quality Rater Guidelines Update, see new features in Google Search Console, and so much more. See all the changes Google made in the last two weeks.

Guidelines 74

Guidelines Google Features 74

Martech Advisor

SEPTEMBER 11, 2019

Millennials and Gen Z are alike when it comes to using the tools, recent technology, and popular social media channels. But they differ on how they use social media, their purchase power, brand perception and interaction, and how they shop online. Let’s see how an effective social media strategy and online shopping experience can help you woo both these generations.

Social Media 74

Social Media Effectiveness Media Marketing & Strategy 74

Convert

SEPTEMBER 11, 2019

Since the Cambridge Analytica Scandal, Facebook has been in a state of free fall. In a bid to win back the trust of their audience, they decided to revamp their newsfeed as well. This, in turn, reduced the organic reach of business pages. Then, brands started spending more on paid promotions. This led to an.

Facebook 66

Facebook Promotion Spending Organization 66

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech Advisor

SEPTEMBER 11, 2019

Incorporating data-led decision-making is often touted as the best way of staying one step ahead of the competition, but we need to proceed with caution. Just because the data says a piece of content posted at a certain time will work well, doesn’t mean it will. The point is this: today, consumers hold all the cards, writes, Blake Cahill is SVP, Head of Digital Marketing & E-Commerce at Philips.

Transparency 68

Transparency Marketing & Strategy Trust Marketing Privacy 68

SmartBug Media

SEPTEMBER 11, 2019

Gathering original source data is key to pulling closed-loop reporting in HubSpot. Original source data tells us how users originally came into the database. By default, contacts that are imported via CSV have “offline source” as their original source. This presents challenges for marketers because not all offline source contacts are created equal—until now.

Hubspot 61

Hubspot Trade Show Account Based Marketing Paid Search Agency 61

Martech Advisor

SEPTEMBER 11, 2019

Amazon is expanding into B2B purchasing with Amazon Business, utilizing their famed efficient global distribution for broad range B2B product shipping. However, B2B businesses shouldn’t worry yet -- they should embrace their deep expertise providing more personalization for superior buyer experiences, writes, Geoff Webb is the VP of Product Marketing at PROS. “Get big, get niche, or get out!

Amazon 61

Amazon B2B Paid Search Agency Differentiation 61

Outgrow

SEPTEMBER 11, 2019

6 Awesome Lead Nurturing Tools You Can't Miss-Out On. Wait, did you think we were out of ideas for lead nurturing? Or lead nurturing tools, for that matter? Think again! Because we are sharing some awesome knowledge nuggets today. And when we say ‘awesome’, we mean it! We know lead generation is no small feat. However, once you have embarked on the journey of lead capturing with these lead generation tools , it’s time to nurture and qualifying those leads.

Lead Nurturing 60

Lead Nurturing Marketing Automation Services Budget Programs Lead Scoring 60

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

BOP Design

SEPTEMBER 11, 2019

Videos are a wonderful way to communicate complex ideas, educate viewers on how a particular product or service works, humanize your brand, share what it’s like to work with your company, give specific instructions on a particular task or feature…the list can go on. Many individuals are visual learners and would rather watch a short video than read about your company.

Video Marketing 54

Video Marketing Marketing Websites Budget Programs Tips 54

Modern B2B

SEPTEMBER 11, 2019

Exceptional in-house marketing: 5 keys to success. As mentioned in one of our previous blogs , some clients are telling us that they’d like to bring more marketing in-house. Many are already in the process, but tackling this without support can hinder your progress. One marketing leader recently told me: “I’m really proud of how far we’ve come, the team have improved so much.

Advertising Agencies 58

Advertising Agencies Paid Search Agency Ad Agencies Marketing & Strategy 58

Martech Advisor

SEPTEMBER 11, 2019

Microsoft's history teems with innovation, but the company struggled with unsuccessful product releases until it adopted an agile mentality companywide. The key to making agile work, in a Microsoft-sized sense, is to institute agile principles in every department, shares, Sarah Fruy - Director of Online Marketing, Pantheon. Microsoft’s decades-long history teems with innovation, but the company recently has struggled with well-documented snafus thanks to its siloed mindset.

Paid Search Agency 53

Paid Search Agency Companies Work Management Verticals 53

SWZD

SEPTEMBER 11, 2019

This week, we spoke to Michell Liro , Vice President of Demand Generation at PTC. Michelle gave us excellent insights on best practices at a company that has successfully riden several waves of technological change over the past three decades, and has positioned itself nicely to catch the next massive wave that is just forming now. About PTC. Headquartered in Needham, MA, and founded in 1985, PTC (NASDAQ: PTC) is a provider of technology platforms and solutions enabling companies in the Internet

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Launch Marketing

SEPTEMBER 11, 2019

One metric rises above the rest when it comes to tracking and measuring the organic growth potential that resides in your customer base. Simple yet efficient, a Net Promoter Score (NPS) is a solid baseline test that succinctly conveys customers’ satisfaction levels and indicates how likely you are to benefit from referrals from your customers. Most businesses have adopted a data-driven, customer-centric mindset, and in a world dominated by Yelp and Google Reviews, recommendations and reviews are

Promotion 48

Promotion Paid Search Agency Customer Satisfaction Correlation 48

Genroe

SEPTEMBER 11, 2019

Lead nurture campaigns are built to, you got it, nurture your leads. But what does that actually mean? Well once you’ve put together some gated content and you’ve managed to collect some email addresses from people who are interested in your content, you need to do two things with these new contacts: Determine which ones […]. The post Easy Steps to Effective Lead Nurture Implementation appeared first on Genroe.

Lead Nurturing 49

Lead Nurturing Effectiveness Leads Lead 49

Acrolinx

SEPTEMBER 11, 2019

Laura Bellamy is Director of Content Strategy and Operations at VMware, a global leader in cloud infrastructure and digital workspace technology that accelerates digital transformation for evolving IT … Continue reading "How VMware’s Laura Bellamy Built a Content Governance Program from Scratch". The post How VMware’s Laura Bellamy Built a Content Governance Program from Scratch appeared first on Acrolinx.

Digital Transformation 45

Digital Transformation Content 45