Tue.Dec 10, 2013

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PowerViews with Chad Burmeister: Sales is More Scientific Nowadays

ViewPoint

'Field sales is flat while inside sales is up 20 percent in the last few years. That’s part of the new landscape, and so is the ubiquitous use of technology. Knowing the new science of sales is what will help a salesperson to consistently meet expectations, says my latest guest on PowerViews, Chad Burmeister, vice president of corporate sales at ConnectandSell.

Buzz 244
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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity

'Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. Image Credit: Robert Rose. Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed.

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The Best Marketing Conferences In 2014

Marketing Insider Group

'Which marketing conferences are you attending this year? I think it’s really important to get out of the office once or twice a year and learn from other marketers. You can get a sense for the hottest trends, new ideas, a fresh perspective and of course you can make great connections with your peers that can pay dividends in so many ways. One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013.

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Content Marketing Magic – Inspiration, Strategy and Customer Obsession

ANNUITAS

'I think this is a challenge for many organizations who are subscribed to old school batch and blast principles of marketing, but understand the value in editorial content.

Eloqua 181
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Dallas Digital Summit: Creative Social Strategies Presentation

KoMarketing Associates

'Today at 4pm CST I will be speaking on the “Creative Social Strategies: More Than Just Facebook” panel at the Dallas Digital Summit. Details are as follows: Creative Social Strategies: More Than Just Facebook. Tuesday, Dec 10, 4:10 – 5:10pm. Competition is fierce for social market share, so being heard through all the noise requires a combination of the best creative, the right timing and continuous campaign optimization on a variety of social platforms – not just Facebook.

More Trending

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Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions

Customer Experience Matrix

'I stumbled over Woopra in their tiny booth during last month’s Dreamforce conference, where I was intrigued enough to let them scan my badge and promptly forgot why. Fortunately, a diligent sales rep followed up by email and I remembered it was worth a closer look. If you’ve been reading my recent posts, you won’t be surprised that I’ve decided they are yet another Customer Data Platform.

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Customer Conversations: Requesting Your Budget

Vision Edge Marketing

'In a recent conversation with one of our customers, a VP of Marketing at a well-known company, we discussed the challenges associated with her leadership’s request to submit the fiscal year’s budget before her team had finished the planning process. “Without a plan”, she asked, “how can the right investment be determined and requested?” Before it was even complete, her budget was under fire, and there was the concern that no matter what number was supplied, the budget could be cut back.

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Good Content Marketing Resources You May Have Missed

WriteSpark

The quiet that comes when work slows for the the holidays is a good time to catch up on the best marketing resources of the past year. Here are three that I recommend: 101 Examples of Effective Calls to Action from Hubspot. Full of useful examples for presenting an eye-catching, action-motivating call to action on a webpage. Although largely focused on the visual presentation of call to action buttons and links, copywriters who work with a designer on web content can also learn new techniques fr

Resources 120
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Bad Data In, Bad Data Out: 5 Steps to a Squeaky Clean Database

Adobe Experience Cloud Blog

'Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. You can’t keep all bad data from entering your database, but once it’s in, you need to clean it out. Here are 5 ways to keep your database clean and in compliance. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Good Content Marketing Resources You May Have Missed

WriteSpark

'The quiet that comes when work slows for the the holidays is a good time to catch up on the best marketing resources of the past year. Here are three that I recommend: 101 Examples of Effective Calls to Action from Hubspot. Full of useful examples for presenting an eye-catching, action-motivating call to action on a webpage. Although largely focused on the visual presentation of call to action buttons and links, copywriters who work with a designer on web content can also learn new techniques f

Resources 120
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Industrial Marketers Face ROI Challenges

Industrial Marketing Today

'Developing a good digital marketing strategy and then executing it is complex enough but measuring ROI is proving to be a bigger challenge for marketers within manufacturing and industrial companies. Thirty-one [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

ROI 94
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User Experience

SugarCRM

'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

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4 Key Steps to Socialize Data in the REAL B2B World

LEADership

'My piece last week generated some valuable feedback about Big Data and how it is, for many B2B marketers, a scary beast. The problem, as I said, is caused by a common misunderstanding of the concept and overly ambitious aspirations related to Big Data. Even more so in recent times because of the lop-sided emphasis on social media and social selling.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Salesfusion version 8.3

SugarCRM

'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

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How to Run an A/B Test [FAQs]

Hubspot

'When was the last time your boss said, "We have enough leads for the day. Why don''t you head on home?". Yeah. I''m going to take a stab and say that has never happened. Why? According a report by Econsultancy , only 28% of marketers are satisfied with their conversion rates. It''s more than likely that your team falls into that unsatisfied bucket.

FAQ 61
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Tips for Running Successful Event Campaigns

Vidyard

Based on the 2013 data collected by the Content Marketing Institute, not only do 85% of B2B enterprise marketers leverage in-person events , but the majority are pretty confident the events are working with 71% citing their effectiveness. This year at Vidyard we experimented with marketing campaigns for conferences and we want to share some tips everyone can adopt for better return on investment when it comes to booking a booth.

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Here's Your Chance to Write a Happy Ending for the Most Heartwarming Christmas Story Ever

Hubspot

'This post originally appeared on Up & to the Right , a new section of Inbound Hub. To read more content like this, subscribe to UATTR. Leo Grand’s story might be the best thing you will hear this year at Christmas, a real-life version of "It''s a Wonderful Life.". Better yet, if we all work together we can create an incredible ending for this story.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Giving Back: SnapApp Celebrates the Holidays

SnapApp

With the holiday season right around the corner, it is important to be grateful for all the things we have and remember those who have less. In the spirit of the Holiday season, we want to highlight some of the charitable actions of our team and tell you how SnapApp is hoping to make a difference. Jon is passionate about Christmas and what Christmas means to a child.

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How One Company Increased Email Clicks by 718% Using Targeted Lists

Hubspot

'A version of this post originally appeared on Inbound Ecommerce , a new section of Inbound Hub. Subscribe here to read more content like this from Inbound Ecommerce. Too many ecommerce marketers blast their entire contacts list with a coupon three times a week and call that email marketing -- but email marketing can be so much more. With targeted lists that separate new users from repeat customers, marketers have the ability to increase clicks by up to 718% , as evidenced by one particular case

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Top 3 Reasons Your Content Marketing Program Fails

Digital B2B Marketing

'Everyone in B2B marketing says content marketing is important. Everyone is increasing content marketing’s share of the budget. And yet most B2B marketers don’t feel like their content marketing is effective. (Stats available from CMI’s benchmark report ). The outlook seems grim. Marketers are pouring more and more into something they aren’t confident in.

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7 Reasons Your LinkedIn Profile is a Hot Mess

Convince & Convert

'Image via BigStockPhoto.com. In the age of personal brand marketing, it’s just not okay to let your LinkedIn profile sit collecting Internet dust until you’re ready to look for your next job. If your profile isn’t current, or if it communicates indifference, not only are you likely missing career-transforming opportunities , but you could also be giving people the wrong impression.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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A 5-Minute Plan for Mastering LinkedIn Marketing [Infographic]

Hubspot

'I must admit that, when it comes to marketing myself, I don''t take as much advantage of LinkedIn as I should. But you know what they say about marketers: They''re terrible at marketing themselves. I guess I prove ''em right. But you don''t have to fall victim to that adage! And neither does your company''s LinkedIn marketing. That''s because the folks at Bluewire Media developed this nice little infographic that you can use when marketing your company''s brand -- or your personal brand -- on L

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Gary Vee: Most Marketers Are Doing It All Wrong [Q&A]

Hubspot

'A version of this post originally appeared on Up and to the Right , a new section of Inbound Hub. To read more content like this, subscribe to Up and to the Right. Gary Vaynerchuk is the founder and CEO of VaynerMedia , a social media agency in New York that was recently profiled in the New York Times (" Riding the Hashtag in Social Media Marketing ").