Tue.Mar 29, 2016

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Why You Need a B2B Sales Content Strategy

Avitage

If you sell the way you did 10 years ago, you don’t need a sales content strategy. There’s little strategy required to tell people about your company, products, features — just don’t forget those benefit statements! But if you’ve truly adopted a customer-centered sales philosophy you know you have new requirements. The new realities of selling to self-educating, digital era buyers has made having the right content an essential tool for sales professionals.

B2B Sales 163
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10 Rocking Social Media and Content Marketing Insights

Marketing Insider Group

At the end of the day, our marketing strategy depends on connecting with the reader with the best content to incite action. Like buying from you — right? Here are ten social media, content marketing and customer experience facts and insights to help you put the ‘I know’ behind the ‘I think’ as you develop and activate your marketing plan this week. 10 Social Media & Content Marketing Lessons 10 Rolling Stones Songs To Inspire Your Social Media Strategy Just beca

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A page and profile for every location is essential

Biznology

Let me start by saying I am addicted to 9Round and I work out at a 9Round gym at Penrose Square right off of Columbia Pike in Northern Virginia. When I discovered the new gym, the Penrose 9Round, I took some Instagrams and checked in via FourSquare /Swarm and then checked in at Facebook. The 9Round at Penrose Square didn’t exist. So, I added it myself.

Profiling 113
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Stop Wasting Time in Excel – Embrace R

ANNUITAS

If you have spoken with a data scientist in the past few years, you’ve probably heard him or her talk about “R.” R is a statistical programming language created in 1993 and is the modernization of the classical programming language “S.” According to the most recent O’Reilly Data Scientist Salary Survey , R is used by more than half of all data scientists and could very soon outpace Excel’s usage in modern data science.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How Automation Is Helping You Relate Better To Customers, Not Worse

Marketing Insider Group

Robots now perform 10 percent of manufacturing tasks, and that’s projected to reach 25 percent by 2025 according to a recent study by the Boston Consulting Group. This scares many people because robots and automation aren’t just fundamentally changing blue collar work, new business and marketing technology are also shifting how people think and behave. […].

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ANNUITAS Named Finalist for Marketo Revvie Award

ANNUITAS

ANNUITAS Named Finalist for Marketo Revvie Award. Marketing Software Provider Recognizes ANNUITAS’ Industry Leadership. ANNUITAS ®, a demand generation strategy and change management firm, has been named a finalist for a Marketo Revvie Award in the Digital Services Partner of the Year Category. Presented by Marketo, the leading marketing software and solutions provider, the Revvie Awards program recognizes companies that effectively use Marketo to attract and engage customers.

Marketo 100
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Why Most Companies Can’t Yet Handle Great Marketing Technology

Convince & Convert

Image via Unsplash. The more things change, the more they stay the same. I spent a few days last week with 10,000 digital marketers, enveloped by all things Adobe at their Adobe Summit event. They paid me to cover the event as an insider. It was my first-ever Adobe event, and I was impressed. Adobe Summit is a classy confab in every respect. The combination of speakers was especially well handled, with a combination of Adobe personnel, partners and industry types, and celebs (including George Cl

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JotForm: the Free Eventbrite Alternative

JotForm

Planning an event, whether a big corporate event or a backyard birthday party, requires quite a bit of planning. You’ve got to determine your guest list, lock down the venue, figure out food and refreshments, and get the decor just right. Once you’re on top of that, it’s time to invite your guests!

Product 48
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The Effect of Brand Loyalty in the Costco and AmEx Breakup

Convince & Convert

FBI Announces They Can Hack on Their Own. It has been a month since it became public knowledge that the FBI was locked out of an iPhone used by one of the San Bernardino killers. And after getting rejected by Apple in assisting with the unlock, the bureau has been flooded with offers from people who said they could get into the encrypted phone. In the last week, the agency announced that they would be receiving help from an unnamed hacker, causing Apple vs.

Loyalty 86
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Amplify Your SEO Strategy with These 5 Steps

KEO Marketing

A recent article from Search Engine Land says “even the best optimization is dead in the water without amplification.” If you’re doing everything you can to rank high, but you’re still having trouble increasing targeted traffic to your site, you could be missing some of these components. Amplify your SEO strategy with these five steps. . Content strategy – Amplifying your SEO strategy through content requires more thought than just keyword optimization.

SEO 48
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How to Maximize the Symbiotic Relationship Between PR and Influencer

Convince & Convert

Put Me In, Coach. Want to be the best? Learn from the best. Sally Falkow has over 30 years of experience in PR and has trained and coached thousands of professionals and executives of all kinds. She believes in tracking the right kind of data, determining actionable outcomes, and taking the time to find truly mutually beneficial relationships. Meritus Media is a thriving Digital PR Agency that focuses on strategy, campaigns, and training.

PR 78
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From brand books to dynamic digital platforms: the evolution of DAM

Brandfolder

The way in which we manage digital assets and brand identities as a whole has certainly come a long way in a short amount of time. What started out as.

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Sneak Preview: SEO Do's and Don'ts for Schools [EBOOK]

Hubspot

The search for higher education has changed in the past decade. While websites have long been an important part of the marketing and recruitment efforts of any school, they’re now the most important part. Still, many schools either don't have a search-engine optimization (SEO) strategy in place —or are playing guessing games when it comes to what will attract the most prospective parents and students to their site.

SEO 35
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

As I mentioned in last week's post on the MarTech Conference , there appears to be an emerging class of vendors doing what might be called “journey management” – although I think I’ll rename that “journey orchestration” since (a) orchestration is a trendier term right now and (b) orchestration more accurately reflects the key notion of a system that coordinates other systems.* This coordination includes both gathering data from multiple sources and sending messages through other systems.

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The Basics of B2B Social Media Marketing Strategy

Webbiquity

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example).

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What Makes Content Resonate? Q&A With Doug Kessler

SnapApp

If there’s one thing content marketers can safely say based on their 2016 experience so far is that content production isn’t slowing down. The amount of material buyers have at their current disposal is unprecedented. For a quick snapshot of what I mean, here are three quick facts: The average social media user sees roughly 285 content pieces per day.

Content 48
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Can you DIY? How and When to Update Old Video Content

Vidyard

You know that wooden chair you snagged off the side of the road? Or the old nightstand you got off of Kijiji for $10? They still function well! But someone decided they weren’t up-to-date with current trends. Good thing you have an eye for DIY projects and a way with that white milk paint. With all the content you produce, it’s inevitable that some of your content may end up out-of-date as well.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Integrate Your Data and Achieve a Marketing Operations Peace of Mind

Adobe Experience Cloud Blog

Author: Gareth Goh Marketers have a well-deserved reputation of being creative types, thinking outside the box and experimenting with new ideas that build brands, reach audiences, and engage customers. However, there is a critical component to marketing –and it’s one that can feel unintuitive to marketers— Data. And I don’t mean just random numbers and records, but accurate, high-quality, and actionable data that informs marketers how they should execute their growth plans.

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Creating Stronger Brand Value Wins More Business

Hinge Marketing

We find ourselves bombarded with brand messaging as consumers, but sometimes principals/equity partners find it tricky to understand the value of their company’s brand. If you are among them, you are certainly not alone. Many professional services executives see their brand as little more than a logo , tagline and a few website pages. They don’t focus on developing their brand beyond those elements because they do not recognize how branding can directly affect their company’s s

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The Case for Predictive Marketing Automation: Account-Based Marketing

6sense

To take a deeper look at how Marketing Automation and Predictive Intelligence are changing B2B marketing check out our Making Account-Based Marketing Work webinar. . Marketing automation has transformed how B2B companies target buyers, run campaigns and measure marketing outcomes. This evolution has allowed lean teams to drive customized messaging and improved engagement across product lines, personas and the customer lifecycle.

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How Developing Your Brand Value Can Win You New Business

Hinge Marketing

We find ourselves bombarded with brand messaging as consumers, but sometimes principals/equity partners find it tricky to understand the value of their company’s brand. If you are among them, you are certainly not alone. Many professional services executives see their brand as little more than a logo , tagline and a few website pages. They don’t focus on developing their brand beyond those elements because they do not recognize how branding can directly affect their company’s s

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Understanding the Relationship Between SEO and SlideShare

KoMarketing Associates

Despite my young(ish) age, I absolutely love older music. My karaoke song list consists of Tina Turner, Elton John, Queen, and a little bit of Janis Joplin. I absolutely kill it when ‘ Bohemian Rhapsody ’ comes on. Today, we hear plenty of music reusing beats, tones, words, and complete songs. Why? As new artists come out, it’s no surprise that they look to the greats for inspiration and try to reuse something that worked before.

SEO 91
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Millennials Love User-Generated Content

LEADership

In the very near future, millennials (ages 18-36) will have the greatest combined purchasing power in history. Connecting with the group, however, will require some fresh approaches and new tactics. Millennials don’t respond to traditional media in the same way that other groups do. They prefer user-generated content (UGC) – content generated by their peers.

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5 Amazing Ways to Impact Your Audience With Data Storytelling

SnapApp

Data is a sizzling hot topic these days. Marketers are learning how to use the right information to drive leads and close sales in record time. Data, refines strategy and optimizes efforts, driving your campaign to new heights. But despite all the buzz data is getting in industry circles, most marketers are focusing on how it informs strategy rather than content.

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[Infographic] 21 Things You Didn’t Know About Search Ads

Convert

A/B testing and optimization is an important process for almost all digital companies. Most marketers focus on optimization through landing pages exclusively but ignore improvements that can take place at the ad creative level. The goal of this post is to introduce our readership to the type of A/B and multivariate testing that can take.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Are You Stressed Enough? [Infographic]

Hubspot

"I wish I were more stressed.". I'd guess that you've never heard anyone utter that phrase. Almost everyone is on the hunt for ways to avoid or better manage the amount of pressure they experience. But what if I told you that introducing a little stress into your routine might make you more productive? According Yerkes-Dodson Law , i ncreased mental arousal can actually help improve performance, but only to a certain degree.

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Marketing Lessons from Donald Trump

Marketing Insider Group

You hear it all the time from marketers – we don’t have enough budget. Unless you have a lot of money to spend, you can’t buy enough ads. Unless you have a lot of money to spend, you can’t attract the right talent to create awesome marketing materials. Unless you have a lot of money […]. The post Marketing Lessons from Donald Trump appeared first on Marketing Insider Group.

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Koozies, Spatulas & Guacamole Bowls: 12 Pieces of Presidential Campaign Swag You've Got to See

Hubspot

Pens, t-shirts, water bottles, baseball caps, lanyards. so many lanyards. Welcome to the wonderful world of swag , where -- in a tremendous display of humanity's technological prowess -- we prove that we can stamp a logo or catchphrase on just about anything. In politics, candidates don't just use swag to raise money. They use it to learn more about their supporters.