Biznology
MARCH 6, 2015
'Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. Recently, Bernice Grossman and I worked with a group of savvy B2B marketers at a DMA conference to compile a list of difficult data problems.
Convince & Convert
MARCH 6, 2015
'Image via BigStockPhoto.com. Search engine optimization (SEO) audits have the unfortunate reputation of being time-consuming and tedious. However, most people who have owned a website for very long know their importance. Since 93% of online experiences start with search engines ( SEJ ), you need regular audits to keep your site relevant and ranking well.
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Adobe Experience Cloud Blog
MARCH 6, 2015
'Author: Phillip Chen The challenge executives face is clear. How do you have personalized conversations at scale? At the Argyle CMO Executive Forum, 35% of the attending executives agreed that delivering personalized content as their greatest marketing challenge—the highest rated selection by far. It was a theme that was reinforced presentation after presentation.
Convince & Convert
MARCH 6, 2015
'Another month, another excellent round of guests on the Social Pros Podcast. In February, we heard from Southwestern Consulting’s time management expert, a social media champion from Life Time Fitness, BroadSuite’s biggest social fan (iSocialFanz), and the Social Media Examiner himself. As always, our Social Pros draw from different backgrounds and perspectives when they join us to talk about social media as a vital source of communication and connection in today’s digit
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Industrial Marketing Today
MARCH 6, 2015
'Last week, I received an advance copy of the research study, 2015 B2B Manufacturing Content Marketing Trends—North America thanks to Amanda Subler of the Content Marketing Institute (CMI). There may be slight differences between my draft copy and the final version that was published by CMI recently. Even though there has been a slight decline [.] The post Why are Manufacturers Still Struggling with Content Marketing?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The ROI Guy
MARCH 6, 2015
'By Dan Sixsmith CEB, the creators of the ''Challenger Sale'', is back with a new wrinkle. Not only should Sales challenge its prospects, armed with new intelligence and personalized insights to win more business, but now the research shows it also needs to proactively identify and build consensus among all of the decision makers. CEB''s research around the increasing role of buying committees tells us that on average there are 5.4 individuals involved in signing off on B2B purchase decisions.
Hinge Marketing
MARCH 6, 2015
'As you might know by now, Visible Experts℠ are professionals who have achieved high visibility and a reputation for expertise in their industry niche. And our recent research showed that these experts receive a number of personal benefits and bring benefits to both their firms and their clients. Our research study also revealed that while all these experts follow a similar trajectory to success, there’s a way to become an industry star faster.
KEO Marketing
MARCH 6, 2015
'LinkedIn has just unveiled a new suite of products aimed at business-to-business (B2B) marketers, and it looks like this could mean big things for marketers, especially those looking to maximize their online marketing budgets. Ever since the social media channel acquired B2B marketing firm Bizo last summer, there has been heavy speculation of a big push to attract more of the B2B crowd.
Vidyard
MARCH 6, 2015
Concerned that your latest landing page is more of a launching off page? Feeling that it may be too text-heavy, too cluttered, too boring, just not driving enough conversions? Don’t worry, I’ve got a great way to help you turn landing page visitors into actual customers. Drum roll please…It’s time to use video! Why? I’m sure you already know a ton of reasons why, I don’t need to explain it to you.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Standard
MARCH 6, 2015
Higher quality leads. A wider funnel. Accelerated sales. Deep brand loyalty. Customer evangelists. Warm referrals. A two- to four-fold return on investment. As I shared in my last post , when it comes to content marketing success, the proof is in your profit—especially in enterprise software. (Pudding isn’t good for you anyway.) But how do you know you’re setting yourself up to deliver those kinds of metrics?
Hubspot
MARCH 6, 2015
'Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I''d ever need to do manually can be done automatically. Need to merge two sheets with similar data? Excel can do it. Need to do simple math? Excel can do it. Need to combine information in multiple cells? Excel can do it. If you encounter a situation where you need to manually update your data, you''re probably missing out on a formula that can do it for you.
Content Standard
MARCH 6, 2015
Research shows a growing number of people now access the Web solely through mobile devices. But according to a new report from Altimeter, most companies are behind the curve when it comes to creating mobile-only experiences. Mobile on the Rise. Mobile usage has exploded in recent years. Adults now spend up to two hours per day on the mobile Web, the Content Standard previously reported.
SnapApp
MARCH 6, 2015
What do you do when you have a flood of stories from customers about how training has helped them make the most of their technology investment? A. File them away for when you “have time to review them.”. B. Turn a few into case studies, if you can get the customers on the phone. C. Build an interactive campaign that highlights the customers’ success and encourages others to think about how their own missions could be helped by the same kind of success.
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Hubspot
MARCH 6, 2015
'One of the most important things a brand can do is understand its target audience. What do they worry about? Where do they hang out? How do they prefer to interact with brands? When they dive into answering these questions, many businesses discover that social media is a goldmine for their marketing efforts. Not only are social networks a popular place for people to hang out on, but also consumers expect brands to have a presence on social media.
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