Thu.Mar 26, 2015

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5 Key Elements for Your “About” Page: How to Tell Your Story

Writing on the Web

'When’s the last time you updated your bio on your About page on your blog or website? Smart bloggers know that this is one of the most visited pages: People want to know who’s behind a business. Personalities count. Yet many blogs and sites have a standard resume written in the third person, boring as all get-out. Certainly client lists are important.

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Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

'Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. Despite my best efforts, and much cooperation from Adobe, I’m sure it still misses many nuances of how Adobe components do or don’t work together. Nor does it address the challenges that users face in making sense of it all.

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Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration

KoMarketing Associates

'One of the hardest things about being a parent to small children is the music you’re forced to endure. I know all the words to “Let It Go,” a song that rivals “Hey Jude” in length. I’ve heard “Mary Had a Little Lamb” played on the recorder so many times that it’s almost starting to sound good to me. Perhaps most egregious is the fact that I sometimes forget to turn off my daughter’s “Preschool Favorites” CD after I drop her off at daycare.

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4 Tips to Power Up Prospecting in 2015: #3 Sharpen Your Story!

ViewPoint

'In the 2015 Virtual Sales Kickoff earlier this year, I had the pleasure of hearing for the first time, Mike Weinberg—sales coach, consultant, and author of the book New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development. It was a stellar presentation. So much so that I asked him if I could share his “4 Tips to Power Up Prospecting in 2015” with my audience.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Maximizing Event Effectiveness 3 Ways

ANNUITAS

'*This post first ran in August 26, 2014 in the ANNUITAS blog. Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. Keep these things tips in mind as you head into event season and use them to get ready for fall event season too.

More Trending

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How to Create an Unforgettable Integrated Campaign

Convince & Convert

'March 20, 2015 marked Europe’s largest solar eclipse since 1999 , with 90 percent of the sun covered in parts of the UK. Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Suffice to say, the thoughtful approach shone brightly amid a social media sea of eclipse-themed activations.

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URGENT!

Industrial Marketing Today

'Please note that our company website tiecas.com is temporarily down. Our technical department is working on the issue and we’ll be back online soon. Please call 281.969.7514 and/or email us at sales(a)tiecas.com. Thanks for your patience. The post URGENT! by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary.

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What Marketers Need to Learn from the Entertainment Industry

Convince & Convert

'Image via BigStockPhoto.com. Whatever business you think you are in, you are now in the entertainment industry—and most marketers are ill-prepared. It used to be so easy. We would simply buy up media space, interrupt people’s favorite TV show or magazine, newspaper, song, or news and beat them over the head with high rotation, repetitive sales pitches until they just gave in.

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5 Ways to Increase Your Bounce Rate

EMagine B2B Blog

'Lets face it, with diminishing attention spans you do not have much time to keep a user on your website once they get there. According to Statistic Brain the average attention span of an average user is 8 seconds, that’s right folks 8 seconds. That’s shorter then the attention span of a goldfish that has a 9 second attention span. This doesn’t give you much time to make a first impression.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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6 Reasons Why Marketers Should Bet on Podcasting

Hubspot

'It started with a few tweets here and there asking me to start a podcast (“I don’t have time to read all your blog posts!”), a couple of guest appearances on hangouts and other marketing podcasts, and next thing I know, for Inbound Marketing Week this year, I launched The Superheroes of Marketing podcast. There is more to it than that, obviously. And the challenges were well, challenging… I’m not good with hardware.

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Top Priority: Content Overhaulin?

The ROI Guy

'On the Velocity TV show Overhaulin’, legendary car customizer Chip Foose secretly schemes with family and friends to transform an unsuspecting owner''s old and tired antique car into a custom masterpiece. A frantic week of customizing is followed by a reveal, where the surprised owner is blown away by the results. New survey results indicate that sales enablement teams would love to have Foose-like services too.

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How to Stay Hungry, Humble & Focused on Growth When Your Business Is Doing Well

Hubspot

'Being humble keeps you hungry. – Christine Tsai, Founding Partner, 500 Startups ( Click to Tweet ). Venture capitalists aren’t often known for their humility, but Christine Tsai represents a notable exception to the rule. A founding partner at 500 Startups and former Googler and YouTube leader, Christine is the embodiment of someone who brought growth to life as both an investor and an operator.

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Make Your Video Start Playing at a Specific Timestamp

Vidyard

One of the great things about providing video content to your site visitors is that it provides you with a media-rich way to define the content journey for your audience. At the end of your video, your choices are endless. You can provide viewers with supplemental content, prompt them to identify themselves, or even redirect them to another video. That said, the beginning of the content journey tends to be pretty static: Here’s a video, click it to play, rinse, repeat.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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What the Top 4 Social Networks Can Do For Your Social Commerce Revenue

Hubspot

'The social commerce marketplace has grown more than 4-fold since 2012. Then, social commerce represented some $3 billion in retail sales. In 2015, social commerce accounts for some $14 billion. That’s one heck of a growth trajectory. Indeed, nearly all social platforms provide a commerce offering for retailers and shoppers alike. In doing so, social commerce is expected to pull in more than 5% of total retail sales for 2015.

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2014 MarTech Unicorns, Meet 2015 MarTech… time to find out!

SnapApp

Last year, the MarTech conference was jokingly called a “Festival of Unicorns” – where management, technology, and marketing intersect. MarTech is a vendor-agnostic forum for understanding the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations. We were able to have a bit of fun by calling ourselves “unicorns”, but the growing challenge of uniting technology and marketing is real.

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Space, Place & Design: How One Agency Transformed the Modern Event Experience

Hubspot

'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Are our digital lives blocking our ability to experience physical things? Can technology make us less or more human? Maybe these aren’t the right questions. Instead, perhaps we should be asking: How can we architect experiences where technology fosters connections?

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Why Domain Matching leads to DemandGen Failure

LeanData

Account-Based Marketing (ABM) begins with grouping your leads and contacts at an account level, not at the individual level. Too often, I see sales and marketing organizations kick-start ABM by matching leads to contacts and accounts using domain information (i.e. email domain, website), otherwise referred to as domain-based matching. Unfortunately, this approach causes highly inaccurate matching and becomes a perpetual problem by incorrectly associating records.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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More Digital Journalism Outlets Are Adopting Native Advertising Practices, Study Finds

Content Standard

A recent Cision study examined content and native advertising trends within media brands, providing new insight into creating effective content. The study, which surveyed journalists, bloggers, writers, and media industry influencers, comes in the wake of sizable rebranding efforts in the industry. The popularity of print journalism has been in decline for nearly a decade now, and with recent cuts to advertising dollars in print it seems the trend is continuing.

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Why Domain Matching leads to DemandGen Failure

LeanData

Account-Based Marketing (ABM) begins with grouping your leads and contacts at an account level, not at the individual level. Too often, I see sales and marketing organizations kick-start ABM by matching leads to contacts and accounts using domain information (i.e. email domain, website), otherwise referred to as domain-based matching. Unfortunately, this approach causes highly inaccurate matching and becomes a perpetual problem by incorrectly associating records.

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Should Your Paid Amplification Approach Align with Your Content Strategy?

Content Standard

As content creation in marketing becomes an increasingly popular form of advertising, a powerful strategy is imperative to yielding a strong performance. But, is that all you need to achieve success? As brands create more and more content and push these pieces to their existing owned audiences, they often expect to see a rise in performance and increase in success metrics within a short period.

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Why Domain Matching leads to DemandGen Failure

LeanData

Account-Based Marketing (ABM) begins with grouping your leads and contacts at an account level, not at the individual level. Too often, I see sales and marketing organizations kick-start ABM by matching leads to contacts and accounts using domain information (i.e. email domain, website), otherwise referred to as domain-based matching. Unfortunately, this approach causes highly inaccurate matching and becomes a perpetual problem by incorrectly associating records.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

'Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. Now, there is more information about this approach. Here’s what you need to know to make an informed decision. Yesterday I presented to a group of manufacturers who plan on growing their business through exports.

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Explosive Growth in Marketing Tech: 7 Categories to Implement Now

Adobe Experience Cloud Blog

'Author: Dayna Rothman There is a ton of marketing technology out there! In fact, when Scott Brinker from Chiefmartec went to create his new Marketing Technology Landscape Supergraphic, he realized that the number of vendors (1,876) that he looked at nearly doubled in size from last year’s graphic. Take a look: Looks like a lot, right? And it certainly is.

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Five Expert Guides to the Best Blogging Tools

Webbiquity

'Blogging, like any other task, is faster and easier with the right tools. But while there’s no shortage of online tools, plugins, and browser extensions available—for every purpose from generating post topic ideas to speeding up page load time—not all of them are worth spending much time investigating, let alone using on a regular basis. Image credit: Twelveskip.

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Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage

Hinge Marketing

'As AEC firms’ online presence becomes more and more critical to driving new business, it is important to understand how your firm stacks up against the competition. Not only will it allow you to make more strategic marketing decisions, it will present opportunities for your firm to stand out against your competitors Research from the Hinge Research Institute has shown that over 80% of professional services buyers will go to a firm’s website to evaluate them.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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New Feature Announcement: Bulk Actions

Brandfolder

We’re excited to announce Bulk Actions, a new feature which allows you to share, edit, download, or delete a customized selection of assets all from a single menu. ### The.