Tue.Mar 28, 2017

article thumbnail

A Practical New Resource for SMBs: B2BMarketing.Technology Launches

Webbiquity

B2B marketing professionals are faced with an expanding universe of tools to help them produce, distribute, and measure the results of content marketing (among many other tasks) more effectively. But, particularly for small to midsized businesses, the marketing technology (martech) landscape presents as much confusion as promise. A new website launches today with the mission of being “a resource to help CMOs, VPs, and marketing directors make more strategic marketing technology purchase de

Resources 166
article thumbnail

Spring Has Sprung: 5 Content Creation Strategies to Grow Your Small Business [This Season]

Marketing Insider Group

Spring is a time for new beginnings – and what better place to start than with your marketing plan? Today we’re talking small business and setting forth the strategies that will help you market smarter, not harder in the saturated world of content. Small businesses are not few and far between – companies with less […]. The post Spring Has Sprung: 5 Content Creation Strategies to Grow Your Small Business [This Season] appeared first on Marketing Insider Group.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

When Can You Expect to See Content Marketing Results?

KoMarketing Associates

“When can I expect to see content marketing results?” It’s a question we hear all too frequently in the SEO world, especially when first starting out with client programs. And it’s understandable – clients are investing their time (and dollars) in content marketing and they want to know when those efforts will pay off, especially if they have to justify the expense to company leadership.

article thumbnail

Healthcare needs social media influencers and influence

Biznology

There are thousands of people online this very moment who are working hard on sorting out how to make the most of a life that has been affected by illness and disease — their own or as caregivers. Tens of thousands. Being a caregiver isn’t easy and walking into the brick wall known as diagnosis is even harder and more life-changing. For example, Dan Krueger and I, Chris Abraham , have been helping Halyard Health (née Kimbery-Clark Heathcare) engage and message patients and caregivers

article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

Why Your Business Needs Outbound Lead Generation

Marketing Insider Group

Brands are becoming increasingly dependent on the internet. Consumers have changed the way they shop for the things they need and want, and savvy businesses have taken notice. Customers are now in control of the information they receive and the channels through which they get their information. This is why inbound marketing strategies are so. The post Why Your Business Needs Outbound Lead Generation appeared first on PureB2B.

More Trending

article thumbnail

Is Broken Link Building Right for You?

Marketing Insider Group

Let’s talk link building – broken link building that is. Should you be doing it? Is it a magnificent and creative inbound marketing technique, or a waste of time? Earning quality links through the production of relevant, value-driven content is one of the best ways to improve your domain’s organic search traffic, while also: Boosting […]. The post Is Broken Link Building Right for You?

article thumbnail

4 Content Promotion Strategies to Increase Engagement

Adobe Experience Cloud Blog

Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing.

Promotion 105
article thumbnail

EXHIBITORLIVE! 2017 is Over, Now What?

Kaon

As a 7x exhibitor at ExhibitorLive, we’ve found solace in knowing that this event is still recognized as the trade show industry’s most important event. This years event touted numerous exhibit production companies, tchotchke suppliers and shipping/logistic companies, but what excited me the most was the handful of technology providers that are FINALLY starting to bubble up at this event.

article thumbnail

Why Financial Brands Are Investing More in Educational Content

Contently

Americans suck at personal finance. Only two in five adults have a budget and track their finances closely, according to a national study by the Harris Poll. Personal finance is all but ignored in most public school systems, and “nearly all developed countries have a higher personal savings rate than the United States,” according to the St.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Brand Identity: What it is and How to Attain it

ATAK Interactive

“People don’t care what you do, they care why you do it.” - Simon Sinek. To have a compelling brand identity, you must first understand and articulate why you do what you do. What drives you to get out of bed every morning and tackle what’s ahead? When you wake up in the middle of the night with the next great idea to push your vision forward, why do you become so excited you can’t go back to sleep?

article thumbnail

7 Tips for Using Social Platforms to Improve Your Internal Communications

Contently

This post originally appeared on Social Media Week. How are your company’s internal communications? I’m not just talking about the monthly hoo-rah emails from your CEO or the ability of HR to ensure everyone understands your vacation policies. Think about all the back-and-forth that goes on between departments, managers and employees, and co-workers and friends.

Tips 92
article thumbnail

The 5-Step Guide: How to Be Successful on Instagram

Sprout Social

Let’s put this notion to rest before we even start–you don’t have to be Instagram famous for your brand to see the best results. Learning how to be successful on Instagram isn’t just about follower count. Instead, success comes from engaged audiences and great content. Creating a great Instagram campaign is like any other marketing strategy. It always takes more effort than you think and needs to be well thought out before you start.

Stats 91
article thumbnail

How Marketing Automation Can Help Real Estate Agents Convert More Leads

Lead Liaison

When used correctly, marketing automation is a powerful tool for real estate agents. It allows agents to streamline their marketing efforts and push leads through the funnel much faster. Here are some specific ways that marketing automation helps real estate agents succeed. Better Buyer Profiles. Lead Liaison uses data from over 100 social networks to enrich Prospect (Buyer) profiles with social information, giving you more insight into who you buyers are and what they are looking for.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

Low Email Conversion? See How Influitive Increased Click-Through Rates by 800% with Video

Vidyard

Breaking through all the marketing noise is hard enough on its own, but when your audience is other marketers, you have your work cut out for you. How do you engage people who spend every hour of their workday thinking through the same problem? We can create blog posts, ads, and case studies to grab the attention of our prospects, but when they know all the tricks of the trade, creativity is key.

article thumbnail

What Are the Modern Marketing Struggles? An Interview With Gabriel Marketing Group

SnapApp

The world of digital B2B marketing has gone through many changes over the past decade. New technologies have been developed, new strategies, new audiences, and new struggles. To get a glimpse into the current concerns and questions many marketing teams are having, we’d thought that we ask a marketing team whose job it is to solve those problems. Gabriel Marketing Group (GMG), a marketing consulting and public relations firm, were happy to answer these questions for us.

article thumbnail

5 Tips for Building Your First Drip Campaign

eTrigue

By the name alone, a drip email campaign may sound like a marketing effort that would make only a tiny splash in your goals. But names can be deceiving. Drip email campaigns are predetermined sequences of emails designed to nurture. The post 5 Tips for Building Your First Drip Campaign appeared first on eTrigue.

article thumbnail

How to Get Better Marketing Talent

Hubspot

When I graduated from college, I had no idea what I wanted to do. Sure, I knew that I wanted, you know, to be employed. I knew I wanted to put my English degree to good use. And I knew I wanted some aspect of the written word to be involved. But what did that look like? “I dunno,” would’ve been my honest answer. It’s not that I received anything less than a great education.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

5 Simple Tips to Avoid Wasting Your Work Day

Leadspace

It was an appropriately — albeit unseasonably — warm, sunny day. I’d completed and sent off an important deliverable ahead of schedule, and was patting myself on the back for a good day’s work. But as I got on the bus home an uneasy feeling began to surface. That assignment took about 3-4 hours of long, hard work. Then I’d taken a break for lunch, returned to my desk, and… Where had the rest of my day gone?

article thumbnail

Why Agencies Need to Take Transparency More Seriously

Hubspot

The lack of transparency that often occurs between advertisers and their marketing partners has reached a tipping point. Advertisers have spoken loud and clear: They are tired of paying more and more for their digital advertising and seeing less and less return on investment from these efforts. In fact, many companies are wondering where the heck their money is going and whose interests are being represented.

article thumbnail

Want to speak at MarTech Boston? We’d love to hear your ideas

chiefmartech

While MarTech San Francisco is only a little more than a month away — reminder: the early bird “beta rate” for tickets expires at the end of this week! — we’re already on to planning MarTech Boston for this fall, October 2-4, 2017. Spring is a beautiful time in San Francisco, and Boston is a spectacular time in the fall. I’m not saying we planned these events around seasonal splendor and great weather — availability of venues probably had more to do with it — but it’

article thumbnail

How are your 2017 Marketer’s Resolutions Coming Along?

KEO Marketing

At the start of every New Year, people make resolutions; things they are going to do in the coming year to improve their lives. Unfortunately, many times they are not able to keep up their resolutions. The top three resolutions for most people are to lose weight, become organized and spend more time with the family. With those as a guide, let us look at the top three resolutions that digital marketers should be accomplishing.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Compliance reality check: do we really know where sensitive data sits?

i-Scoop

Knowing where data sits. It’s probably the biggest challenge of any business. In order to fully leverage data you need to know where it sits. If you want your knowledge workers to waste less time, it’s important that they know where the data and information they need sits. Even better: that the systems containing the […].

Order 31
article thumbnail

My Campaign Sucks…Now What?

Hubspot

We’ve all been there. It took three months to launch that marketing campaign from start-to-finish. Yes, there were many hurdles along the way, but you pulled it together with the help of your team and even launched on time. You pop the champagne and toast to a job well done. A week goes by. There is a little bit of action.maybe a top of the funnel (TOFU) form fill or two, but nothing to write home about.

article thumbnail

The One Hack All Marketing Operations Leaders Need

Engagio

Marketing Ops people typically are the unsung heros of their marketing organizations. They may not always be up on stage talking about the latest product announcement, or even tweeting about the latest press release on social media, but the company’s marketing engine wouldn’t be able to run without them. In fact, sometimes they’re tasked with so many projects that they wouldn’t be able to stay above water if they didn’t have hacks that increase their productivity.

article thumbnail

Why Your Marketing Needs to be Data-Driven

PureB2B

In this day and age, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Gone are the days of mass, untargeted broadcasting. The digital age has brought about widened reach, but pinpoint targeting accuracy.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Missouri Ford Dealership Bo Beuckman Ford Explains Why They Chose Lead Liaison for Website Visitor Tracking

Lead Liaison

Allen, TX – Rory Foster, Communications Director for Bo Beuckman Ford Dealership , oversees the website and their business development center, as well as digital advertising and training for their sales team. He bought Lead Liaison for their company because he wanted to know who is visiting their website. Recently, he sat down with the Lead Liaison team to talk about why he uses their visitor tracking solution, ProspectVision™ , and why he would recommend it to other dealerships.

article thumbnail

Why Your Marketing Needs to be Data-Driven

PureB2B

In this day and age, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Gone are the days of mass, untargeted broadcasting. The digital age has brought about widened reach, but pinpoint targeting accuracy.

article thumbnail

How to Create Facebook Lead Ads: A Beginner's Guide

Hubspot

If you're like most marketers, you're always on the search for ways to reach new audiences and generate leads. But did you know that according to BrightTALK, 80% of marketers report their current lead generation efforts are only slightly or somewhat effective? Typically, lead generation marketers collect information through form submissions on a website.