Marketing Insider Group
APRIL 12, 2016
The Beloved Kid’s Movie You Didn’t Know Was Content Marketing I had taken a big risk with my kids and it paid off. I apprehensively showed my sons a movie on-demand that I had grown up loving as a kid. The movie was from the 70’s, so I wasn’t sure whether they’d like it or think […]. The post Have You Been Using the Most Powerful Content Marketing Tool Incorrectly?
KoMarketing Associates
APRIL 12, 2016
When I worked in-house for a large client-facing B2B company, we often were frustrated at missteps and the lack of communication between the sales department and our department, which created marketing campaigns for clients. We felt they constantly over-promised, leading us to under-deliver because of turnaround times or because we simply couldn’t do what they promised.
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Biznology
APRIL 12, 2016
I’ve unlocked the code to becoming an Internet sensation on reddit because I’ve become an Internet sensation on reddit ! Back in 2012 I wrote both Reddit is the 800-pound Gorilla in the Room and You Must Commit to Reddit to Succeed. Back then, I was terrified of reddit. Don’t get me wrong, I am still terrified to market on reddit but now I know what it feels like — and it feels as good as you imagine.
Marketing Insider Group
APRIL 12, 2016
Everyone wants to deliver exceptional customer service. However, wanting to do so and actually achieving it are two entirely different things, especially if you consider recent statistics on the state of customer service. Here’s why you should care about customer service: A survey from Aspect found that 76 percent of consumers believe that service is the true […].
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Hinge Marketing
APRIL 12, 2016
In the past, professional-grade video has been an expensive proposition. Shooting, editing and production required specialized equipment and expertise. Now, you have many more options, from low-cost do-it-yourself video blogs to polished corporate overviews. Fortunately, advances in technology have made even professional videography more affordable than ever.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Direct Response Coach
APRIL 12, 2016
Are you familiar with the marketing funnel? You may know it as the sales funnel or the lead funnel. Whatever the name, I think it’s very useful graphic. For me, it provides a good visual framework for individual marketing activities as they apply to your sales process. Let me put it another way. Not that [.]. The post How the Marketing Funnel brings order to your marketing plan appeared first on McCarthy and King Marketing.
Convince & Convert
APRIL 12, 2016
Snapchatting for Talent. With over 6,000 employees that work with 82% of the world’s Fortune 500 companies, BMC Software is a behemoth in the field of enterprise IT solutions. Carlos has the daunting position of being in charge of raising awareness for BMC products and driving global demand through social. With a team of content and social media managers at his side, Carlos has driven social to becoming a key part of BMC’s sales funnel.
Adobe Experience Cloud Blog
APRIL 12, 2016
Author: Elaine Ip If there’s one thing I’ve learned in life, it’s that nothing comes free. That free trial of Netflix you signed up for? They didn’t offer you it to support your binge watching habit. Ultimately, they wanted you to get a taste of what they’re offering so that you stay a customer. Or what about the newsletter you signed up for from your favorite retailer to receive a 15% discount in your inbox?
Convince & Convert
APRIL 12, 2016
Lately there has been a lot of talk about customer experience, or CX. Its value and importance within a given brand is at or near the top of the priority list for many companies the world over. At least it should be. But as important and as talked-about as CX is, there is a debate as to who should lead the charge—drive the CX bus, if you will. In my not-so-humble opinion, it should unequivocally be the CMO.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
xiQ
APRIL 12, 2016
xiQ just achieved another milestone! When a four person team slogging in their garage two years ago slogs their way into an organization that gets featured on a chart like the one above – Inside Sales Landscape by VentureBeat, it is a heady feeling. Not that any other kind of recognition is not exciting – in our short career since we launched xiQ Market Intelligence Platform 1.0 in December 2015, we have hit several milestones.
Hubspot
APRIL 12, 2016
Nowadays, getting a website up and running isn't nearly as difficult as it once was. Optimizing the design of that website for improved user experience (UX), on the other hand, continues to be something that marketers struggle with. In fact, according to a report from the Society of Digital Agencies (SoDA) , 77% of agencies believe that poor website UX is a weakness for their clients, making poor UX the most significant weakness agencies identified.
Kapost
APRIL 12, 2016
Creating customer-centric content day after day is doable in a bare bones kind of way, but does your content have a clear purpose? Does it offer a fresh and engaging perspective that’s relevant to your customers? Does it define the customer journey clearly in order to increase engagement? If you answered yes to these questions, congrats! You’re on your way to creating awesome customer-centric content.
SnapApp
APRIL 12, 2016
Think about the last article, image, or story you shared, liked, or commented on social media. Why did you take that action? Was it something you found funny, moving, sad, or frustrating? Did it trigger nostalgia, memories, or a feeling of “Yeah! That’s happened to me!”? When you share something that triggered an emotional or intellectual response, that piece of content resonated with you.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
LeadSquared
APRIL 12, 2016
I must say, Facebook has a knack for making everything look good. Like many others, I was quite excited about Facebook Instant Articles and how they have been opened up for all websites and publishers, but it is only recently that I realized the real purpose they serve. What are Instant Articles? Instant articles are a way of allowing publishers to host articles on Facebook itself, so that users don’t have to visit the publisher’s website to read them.
Vidyard
APRIL 12, 2016
The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. Many companies have marketing mixes that are fairly set in stone. In-person events such as conferences have existed pretty much ever since the term marketing was invented. While conferences have their definite pros, digital came along about a decade ago as a revolution in how marketers promote their brands.
xiQ
APRIL 12, 2016
xiQ just achieved another milestone! When a four person team slogging in their garage two years ago slogs their way into an organization that gets featured on a chart like the one above – Inside Sales Landscape by VentureBeat, it is a heady feeling. Not that any other kind of recognition is not exciting – in our short career since we launched xiQ Market Intelligence Platform 1.0 in December 2015, we have hit several milestones.
JotForm
APRIL 12, 2016
Facts are facts. If your organization relies on donations to stay afloat, you can’t afford a weak donation form. You’re simply going to lose too much money. At JotForm we’re not in the business of making lousy forms, so we thought we’d offer a few pieces of advice for creating the perfe.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Leadspace
APRIL 12, 2016
If you’re active on LinkedIn, especially if you smell like someone who buys stuff for a company, you probably have mixed feelings about connection requests. I sometimes time how long it takes after I accept one from a stranger until I get a pitch. Chris Brogan is one of the original social media influencers (as well as a former colleague of mine and a friend full disclosure whatever).
SnapApp
APRIL 12, 2016
Continuing our mini interview series that kicked off with the recent announcement of SnapApp adding three new leadership members in Sales , Marketing , and Engineering, today we spend five minutes with VP of Engineering, Al Seeley. Learn about his engineering background, most recently at Zipcar, his philosophy on how to lead teams focused on innovation, and where the future of technology will take marketing.
KEO Marketing
APRIL 12, 2016
A good lead generation campaign is one of the most important campaigns that a business can run. But which are the best lead generation tactics? There are three characteristics that determine which tactics will deliver the best results. . Measurable. Edward Deming, the founder of the quality-in-manufacturing movement, said “What gets measured gets done”.
Hubspot
APRIL 12, 2016
People often joke about coming down with "a case of the Mondays," but for science writer Bahar Gholipour, Tuesday is the real worst day of the week. As Gholipour noted in a story for New York Magazine , "Why Does Time Seem to Slow Down on Tuesdays?" , Tuesday is the day when "last weekend feels like it was ages ago," while next weekend still feels "ages away.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Brandfolder
APRIL 12, 2016
At its core, marketing has always been about psychology. Creating great marketing content is a process of finding and studying the “buttons” that people have — what makes them choose.
Hubspot
APRIL 12, 2016
As a marketer for a media company, the world is your oyster. From SnapChat to Instagram and even classics like Facebook, Twitter, LinkedIn, and Pinterest, you have a wealth of available options to bring into your distribution strategy. If you sit down and ask yourself which you’d like to pursue, you’d likely respond with ‘all of them’—each social media channel and social network brings a unique set of strengths and weaknesses to the table.
i-Scoop
APRIL 12, 2016
In 2014 I was at the CeBIT tradeshow in Germany and stopped by the Social Business Arena where SAP’s Sameer Patel was about to give a presentation. When introducing Sameer and the topic he would cover, digital transformation, the host asked if digital transformation was something ‘new’ in social business. Maybe it was because he […].
Hubspot
APRIL 12, 2016
As marketers, we're always thinking about the most optimal way to target our potential customers. Trouble is, mastering Google AdWords is really tricky. With so many metrics to keep tabs on, figuring out whether or not you're getting it right is often easier said than done. To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Content Standard
APRIL 12, 2016
If Tasty videos are taking over your Facebook News Feed, consider yourself front-and-center for a lesson in how multichannel marketing is evolving. Developed by BuzzFeed, Tasty offers quick, slickly-produced recipe tutorials your friends have probably been sharing with you for months. Recipes range from calorie bombs like loaded cheese-stuffed mashed potato balls (nearly 72 million views) to comfort food like a biscuit and gravy bake (93 million views).
Hubspot
APRIL 12, 2016
We've already covered what retention marketing is , and why today's elite ecommerce stores have already started on a retention-focused strategy. But where should you begin with your own retention strategy? Read on to learn what to do before you get started, how to allocate your marketing budget, and when you can expect to see results. Let’s get started!
Convince & Convert
APRIL 12, 2016
Customer service is being disrupted in the same ways that marketing has been disrupted: mobile, social, Millennial behavior shifts. We talk about marketing disruption A LOT. We talk about customer service disruption just a little. As a result, most companies are using 1995 playbooks to solve modern customer service issues. We have to do better. My friends at PixelRoadDesigns.com created this outstanding infographic that collects 23 statistics – many of them from my new book, Hug Your Hater
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