Tue.Jul 28, 2015

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"Marketing is too important to be left to marketers."

ViewPoint

This saying always amuses me. Partly because it’s true, partly because it’s funny, but also because it’s often misunderstood. It’s funny because it sounds like marketers are too stupid to be in charge of marketing. And, as a marketer, I love laughing at myself and those who do what I do. But my take on what it really means is that marketing is so important that it should be an integral part of the fabric of a company’s mindset, culture and strategy.

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Small Conversion Actions Are Better Than No Conversion Actions

KoMarketing Associates

While researching keywords for a client, I came across an excellent resource (from one of their competitors) that performed well in organic search for a particular keyword opportunity. Based on competitive SEO research from SEMRush, I’m pretty certain the site receives a fair amount of organic traffic for its position. However one critical issue arose in page evaluation: there was nothing left to do when I was finished reviewing the content marketing asset in question.

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10 Marketing Over Coffee Podcasts You Should Check Out

Marketing Insider Group

Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. Wall. So I checked out some of their episodes and found some really great stuff I’d like to share. What is Marketing Over Coffee ? According to their site, Marketing Over Coffee is “audio on demand” that covers both classic and new marketing.

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My online influencer research and engagement process

Biznology

Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. At least, right now, it’s a one man band. Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include

Research 175
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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15 Resources To Help Improve Your Personal Branding

Marketing Insider Group

Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda. You probably are not doing it as good as you could. You see, the biggest barrier to your personal branding success is the lack of planning, strategizing and goal-setting. You need to do a little soul searching, self-assessment and checking out what’s underneath your ‘hood’ to get the most out of your personal brand on LinkedIn, Twitter and blogging.

Resources 170

More Trending

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Looking Outside In: Know Your Buyers First

ANNUITAS

*This post was first published in January 2015 via ANNUITAS.com. “There is nothing so terrible as activity without insight” Johann Wolfgang von Goethe. It sounds pretty basic…getting to know your buyer before you build a Demand Generation program seems like common sense. Then why are so many Enterprise B2B marketers missing the mark? ANNUITAS recently published the first B2B Enterprise Demand Generation Study to understand what drives this unique group of marketers.

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5 Reasons You Don’t Buy Likes with Facebook Advertising

Convince & Convert

“We use all of our Facebook ads budget to get more Likes on our page.” So said a new, corporate client in a recent kickoff meeting. “Is that how we should continue using those dollars?” he asked. My short answer was “No.” My medium answer was “Hell, no.” Here’s my longer answer, and the 5 reasons you shouldn’t use Facebook ads to drive new page Likes. 1.

Facebook 167
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4 Marketing Analytics That Matter for Driving Higher Revenue

Adobe Experience Cloud Blog

Author: Glen Gow Too often marketers talk about activities instead of outcomes—for example, how many campaigns they ran, how many trade shows they participated in, how many new names they added to the lead database. These are metrics that reinforce the perception that marketing is a cost center, not a revenue driver. To change that perception, marketers need to start talking about how their programs impact the whole sales process, with revenue being the core focus.

Analytics 105
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The Key to B2B Marketing Transformation: Integrate People, Processes and Technology

LEADership

Each week, I get some very interesting questions from members of our exclusive, invitation-only B2B LinkedIn Group. We exchange notes with thought leaders in the industry on a range of topics and challenges faced by B2B organizations. Based on a quick survey within the group, here are the top 10 questions that a majority of these B2B companies appear to be struggling with: We want to uncover relevant industry/market insights and target the right customers—how can we do that?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Is Your B2B Marketing Delighting Customers?

MLT Creative

Customer experience is the new demand creation. Bold words, I know, but Influitive 's B2B Customer Engagement Leadership Series last week made me a believer. It was an incredibly eye opening experience. The conference focused on teaching marketers how to engage customers in a way that delights them into advocates for the company. This is something that HubSpot has been touting for years, but that marketers have been slow to understand and adopt.

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Type A vs. Type B: Does Personality Type Matter at Work?

Hubspot

Organized, ambitious, competitive, and sometimes a little impatient. Laid-back, collaborative, creative, and sometimes a little messy. Does one of those sentences describe you better than the other? Most of you probably already associate with either the "Type A" or the "Type B" personality. Or, perhaps you associate with both in different contexts -- like those of us who schedule our time and write to-do lists like maniacs, and yet have never made our beds once in our lives.

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AdWords Now Includes Google My Business Ratings

KEO Marketing

A new change will make Google My Business review and ratings much more important and potentially valuable. Google just announced that ratings from local Google My Business listings can now appear in Google Ads. This could represent a big local search advantage to companies that succeed in earning good feedback via their listings. The process will rely upon the use of local extensions.

Adwords 60
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How to Be an Effective Leader: 9 Timeless Lessons From Warren Buffet, Mary Kay, Chuck Norris & More

Hubspot

In 1951, there was a 21-year-old man who had trouble with public speaking. In fact, the thought of speaking in front of a group of people was so off-putting that it'd often make him physically sick. Determined to improve his speaking ability, he ended up taking the Dale Carnegie training program -- an educational course aimed at helping individuals improve their communication skills and better influence outcomes.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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B2B Lead Generation: The 5 Most Common Pitfalls Faced by Media Buyers and Planners – And How to Avoid Them

SWZD

Based on our 15 years of experience serving media agencies, emedia presents the five most common problems we find face media buyers and planners when fulfilling lead generation campaigns.

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How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]

Hubspot

Did you know that the use of video content for B2B marketers jumped from 8% to 58% in 2014 alone? More than that, the number of videos brands publish on Facebook has increased by 3.6x year over year. But does all this video really help marketers succeed? The short answer: Yes. Social media posts that contain videos boost views by 48% , and visual content on Facebook specifically increases engagement by 65%.

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The All New Undo Button in Google Adwords Change History Reports

LeadSquared

The All New ‘Undo’ Button in Google Adwords Change History Reports. What’s better than being able to undo changes with just one click. Yes, you heard it right! Now with the new ‘Undo’ button in Google Adwords change history reports getting back your previous settings is much easier. Finally all of us can have a backup for our previous settings.

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The B2B Marketer's Guide to Interactive White Papers

SnapApp

Say you’ve created an amazing white paper that’s jam-packed with important information for your audience. You know there’s some serious value there, but your readers just aren’t very engaged with the material. What do you do? Maybe it’s time to make your white paper interactive. What does that even mean? At a basic level, an interactive white paper is a dialogue , whereas static long-form content is a monologue.

Paper 48
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How I Learned to Improve Landing Page Experience on an Unplanned Trip

LeadSquared

Last weekend I ended up in Chikmagalur with friends – completely impromptu. To give you some context, Chikmagalur is around 240 Kms from Bangalore, is called the coffee land of Karnataka and to misquote Elmore Leonard, gets by on its good looks, unlike Bangalore that has to work for a living. This is what I mean. PC: Riju K (Flickr). While we drove down, we somehow managed to book an accommodation (wasn’t easy – every place seemed overbooked).

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Amazon Prime Day Marketing Campaign Boosts Revenue Among Criticism

Content Standard

Amazon scored big with its July 15th Prime Day anniversary sale, but the negative implications of that marketing campaign may be yet to come. The online retailer pulled out all the stops in creating media buzz for what promised to be a one-day sales event “bigger than Black Friday.” That worked consumers into a frenzy, too, as major outlets including The New York Times , The Washington Post , and USA Today reported the impending flash sale.

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Google Remarketing Strategies to Take your Leads Down the Sales Funnel

LeadSquared

Google Remarketing Strategies to Take your Leads Down the Sales Funnel. Google Remarketing Strategies have proven to be beneficial for many businesses around the globe. Though it has minor implications (as marketers report ), better optimization and doozy strategies can make your Remarketing campaigns successfully convert leads into customers. But of course its not a piece of cake.

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14 Dazzling Digital Marketing Stats and Facts

Webbiquity

Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” The ability to analyze the vast amounts of data generated by digital marketing activities, and translate that analysis into digital marketing strategies and tactics, will be key skills for marketers in the next decade.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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The Big Myth About Buyer’s Journey in the Digital Age

The Effective Marketer

Last week I attended a webinar presented by SiriusDecisions and Alinean titled “ SiriusDecisions Interview: Death of the B2B Sales Rep? ”. It basically reinforced some concepts I already knew and presented some new interesting stats from the research that SiriusDecisions has done recently. If you know anything about SiriusDecisions these guys are the top analysts when it comes to B2B sales and marketing.

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4 Questions to Help You Generate Epic Content Ideas

Convince & Convert

In today’s content-drenched digital world, marketers are more hesitant than ever to fill out a lead gen form because they know subpar content often sits on the other side. That means creating standout content is vital to any marketing campaign. If you want to reach consumers, you have to give them content they crave. (highlight to tweet) Consumers don’t want another sales pitch.

Lead Gen 166
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7 Strategies to Generate Better Accounting Leads

Hinge Marketing

Why is it so challenging to generate qualified accounting leads? There are a couple of good reasons. First, accounting is a service that every business needs, so there is a lot of competition. And since many of the same accounting principles and skills apply across industries, many firms are competing for every company out there. Second, there are compliance requirements that force businesses to use certain services (audit and taxes, for starters), so there is a sense that if I must do it, at le

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Top Design Tools for Marketers

LeadSquared

Top Design Tools for Marketers. They say, “Don’t judge a book by its cover.” But, let’s get real! We live in a visual world. So be it content for lead generation or social media, CTAs or infogrphics, a good looking cover is sure an added advantage. In my earlier posts, I have discussed about the Top 9 Video Marketing Tools for Marketers and Top 5 Infographic Tools for Marketers , here I will discuss the Top Design Tools for marketers.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Want More Leads But Don’t Have A Blog? Here’s How To Get Started

Marketing Insider Group

Did you know companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don’t blog? Here’s how to get started. Content is the fuel that drives successful marketing. Marketing analyst Rebecca Lieb from the Altimeter Group puts it this way: “Content is the atomic particle of all digital marketing.”. By creating valuable, high-quality content that is targeted at a specific audience (like your prospective customers), you will attract more visitors to your

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How to Set Up a Blog – A Guide to Business Blogging – 2

LeadSquared

In our last post of the series ‘How to Start Blogging – A Guide for Small Businesses’, we answered the most common questions you might have in your mind about kick-starting your blog. After reading today’s blog post, we expect you to finish these basic steps: Finalize a Name for your blog. Get a domain, and hosting. Install WP, and Set up a theme.

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Where Were All the Beauty Brands?

Content Standard

As the new director of brand partnerships in the beauty sector for Skyword, I was thrilled to find that the first conference we were hosting, Content Rising Summit, would be taking place in Boston just weeks after my arrival. I counted down the days to the big event. Finally, the time had arrived. Commuting from New York City, home to many of the world’s leading beauty brands, I was geared up to join more than 300 senior marketers to share today’s vision for storytelling-rooted conte