Now that we all realize the impact social media can have on a business or brand, what are the ways to maximize the effect? Does your organization utilize social intelligence for prospecting and leverage the social data extracted from these outlets to engage with your target audience? Each day there are new case studies promoting the value of Social Media in the sales process and by now most organizations must realize that if they aren’t utilizing Social Media, then their competition will be. could continue with the numbers supporting social selling, but I think most of you get the point. MORE >>

The cost of acquiring new clients is always much higher than the cost of servicing existing ones, so customer retention marketing should be on the top of all company’s priorities. Companies are so focused on acquisition marketing that they often forget about their most valuable asset, their current customers. It costs 6-7 times more to acquire a new customer than it does to keep an existing one. Furthermore, you are 4 times more likely to close business with an existing customer than you are with a new prospect. The probability of selling to an existing customer is 60-70%. The Bottom Line. MORE >>

Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Chances are, a relatively small set of words are both relevant to your product offerings and your client’s needs. Keyword collaboration isn’t just important for digital marketing. Of course they all could discover the right words independently. IBM sponsors the event. MORE >>

Even though gamification is much more than badges, many people continue to think of it as just that. So in order to challenge you to think outside the box about gamification, I am going to look at it. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics MORE >>

[Posted by Daniela Basile Database Marketing Intern, Neolane, Inc.] Marketers have a wealth of resources at their disposal for creating and executing campaigns in today’s digital world. At Neolane, we believe a successful campaign begins by putting the right steps in place.  Here are our 5 best practice tips for executing a successful digital marketing [.]. Best Practices MORE >>