Thu.Nov 08, 2012

Trending Sources

Why Inbound Marketing Will Cost More

Digital B2B Marketing

Inbound marketing leads, according to Hubspot, cost 62% less than leads from outbound marketing. But don’t expect that cost advantage to last. One of two things is happening: Inbound isn’t really more cost effective. Maybe Hubspot’s sample is biased or methodology is bad, but for whatever reason, the 62% isn’t true. If not, it will be soon. Better content. Shorter Forms.

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Why you should consider centralizing your search keyword lists

Biznology

Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Keyword collaboration isn’t just important for digital marketing.

Has Your Organization Embraced Social Selling?

Sales Prospecting Perspectives

Now that we all realize the impact social media can have on a business or brand, what are the ways to maximize the effect? Does your organization utilize social intelligence for prospecting and leverage the social data extracted from these outlets to engage with your target audience? Each day there are new case studies promoting the value of Social Media in the sales process and by now most organizations must realize that if they aren’t utilizing Social Media, then their competition will be. could continue with the numbers supporting social selling, but I think most of you get the point.

How Customers Decide to Buy: Debunking Common Marketing Myths - Part 1 of 4

Cloud Potential

read more. Customer's Buying Process How Customers Buy

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

What to Send Email Contacts in Different Stages of the Marketing Funnel

Hubspot

Your email database is not a leads database. Okay, yes, your email database probably has a lot of leads in it. But that's not the sole type of contact you have, nor the sole type of contact you should have. Over time, you will naturally acquire a variety of contact types within your database, and you need to know who is who, and what message you should send to each type. Subscriber. Opportunity.

Seven Steps to Becoming a Corporate Charity Rock Star

B2B Marketing Unplugged

I am not ashamed to admit that I’ve been in the ladies toilets a great deal lately. You see it’s United Way campaign time and I’m feeling a little bit like a baby seal on an ice flow. They come after the marketers first. “You guys always have such creative ideas!” ” Is United Way Press Gang code for “Wow, this is harder than we thought. Let’s dump it on marketing. No, I will not help you set up your mini golf tournament on the 11th floor. No, I don’t have a “connection” who will cough up a family cruise for the top fundraiser. Techies?

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What Instagram's New Profiles Feature Means For Brands

Synecore

Shareaholic Becomes a (Top Notch) Content Curator

Webbiquity

Shareaholic, a content discovery and sharing tools vendor, yesterday announced Shareaholic Channels , a new way to find the most relevant, fresh content based on topic. Of the more than 200,000 publishers who use Shareaholic tools (such as social sharing buttons at the bottom of this post), the company selected the top 25 bloggers in each of the following seven categories to feature: • Food. Parenting. Fitness. Fashion & Beauty. • DIY. Social Media Marketing. Personal Finance. Who is Shareaholic? Or put another way, if Shareaholic was a country, it’d be the 4th largest country in the world.”

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters

B2B Marketing Insider

It’s that time of year again and I have to ask the only question that matters for those of us involved in marketing strategy and planning: Do you know which marketing programs have worked and which ones didn’t? And And what was the return on the investments you made? I am always completely amazed at how few of us can answer this question. And I understand this is hard. So don’t wait!

PowerViews with Linda Richardson: Responding To vs Shaping vs Creating Demand

ViewPoint

I am pleased to have as my guest today Linda Richardson, the founder and chairwoman of Richardson, a global sales performance company that delivers sales process strategies, curricula and tools to help salespeople drive more positive business outcomes. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Stay Tuned

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Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters

B2B Marketing Insider

It’s that time of year again and I have to ask the only question that matters for those of us involved in marketing strategy and planning: Do you know which marketing programs have worked and which ones didn’t? And And what was the return on the investments you made? I am always completely amazed at how few of us can answer this question. And I understand this is hard. So don’t wait!

First “Facebook Firing” Decision Issued by the National Labor Relations Board

WindMill Networking

Where do your rights as an employee or an employer start and end when it comes to social media? I’ve written about the importance of the National Labor Relations Board’s (“NLRB”) role in social media and employment law several times.  The NLRB’s First, And Certainly Not Last, Decision Regarding A Facebook Firing Case. Facebook user pursued his wrongful termination claim at the NLRB.   water.”.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

What eMagine’s Customers are Saying – Client Recommendations

EMagine B2B Blog

eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our work with them: Lew Brown, Director of Marketing at Fluid Imaging [.] The post What eMagine’s Customers are Saying – Client Recommendations appeared first on B2B Web Strategy. B2B Web Strategy

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The Most Important Number in B2B Marketing

Great B2B Marketing

I often write about the importance on numbers in B2B marketing success.  A recent blog post titled Marketing Analytics – Measuring Most What Matters in B2B Marketing , covers this in subject in greater detail. As marketing black belts, we constantly slice, dice, analyze, tweak and report on the numbers in order to create the most effective marketing model. And when will you make it happen?

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Content marketing? Danish companies show you how to do it.

Integrated B2B

Proper content marketing is about engaging your target audience with useful information that that helps them solve a problem or become better informed. It is not an exercise in directly promoting your products or services. Instead it involves encouraging and building dialog with interested parties, which can help position you as a trusted advisor and a credible, knowledgeable supplier who understands their industry and needs. When they are ready to engage in sales discussions, you will have greatly improved your chances of being invited to the table. Let us know in the comments!

Awesome Box. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Mars  Dorian   describes himself as a creative marketeer with a moon-melting passion for human potential and technology. You can follow his adventures at  www.marsdorian.com/. Tweet. Comments Heh. Looks very much like one of those Far East gizmos you find. Blank slate. A {growtoon}.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

4 Ways Pinterest Secret Boards Benefit B2B Marketers

B2B Marketing Traction

I’m excited about the new feature Pinterest launched today – secret boards with the ability to collaborate on them with others. While it’s a great feature for planning holiday shopping or that surprise birthday or anniversary party, it also has some great benefits for B2B marketers. As a marketing consultant, I’ve already been using Pinterest to pin ad campaigns that I like.

Industy Analyst Extraordinaire Jeremiah Owyang Discusses Social and the Changing Consumer

Modern B2B Marketing

by Jason Miller Jeremiah Owyang is an Industry Analyst on Customer Strategy and a Partner at Altimeter Group. One big topic of discussion during our interview was the changing customer. Jeremiah points out that today’s consumer is more dynamic than ever before and the amount of information continues to explode. So much stimulus! And how do brands keep up? Very impressive.

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Search Term Glossary

Client Bridge

You can't be successful in digital marketing if you don't know what you're talking about. Search Engine Journal has published a list and definitions of fifteen search-related terms that every business should understand, summarized below. For more in-depth definitions, see the original article. Search Engine Optimization (SEO) A type of online promotion that seeks to increase traffic flow to a website from the results provided by the search engines. Search Engine Marketing (SEM) An all encompassing term for all the above strategies designed to attract website visitors. View Original Article

Eloqua Experience 2102 – Keynote and Markies update

B2B Lead Blog

Last night’s announcement of the Markies winners was a fast-paced glamourfest at the Eloqua Experience 2012 here in Orlando. Our table had a keen view of the proceedings, punctuated with some rockstar bling from Eloquan Shawn Cook who puts corporate pride front and center. Marketing and Sales Alignment "Eloqua Experience 2012" "Eloqua Experience" "Eloqua Belt buckle

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

How to Build a Rockstar Team of Sales Hunters

Sales Intelligence View

Building a team of rock star sales hunters requires a lot of effort and fine-tuning. With so many areas for potential improvement, where should you start?  What are the best ways for you to invest your limited time and money for the greatest return? Your  (DEPT)^T consists of DNA, Environment, Performance Self-Management, Training to Mastery, and Technology.  This assumption is dead wrong. 

Deciding to Build 200 Videos for the Channel, Chapter Four

Avitage

The executive team at WE-CAN Technologies is considering investing in the development of videos to drive growth through its channel partners.  They asked Max Wilson, Director of Marketing, at WE-CAN Technologies, to develop an execution plan. Max has already sent an email that validates the number of videos that would have to be developed and an email that outlines a pragmatic approach to developing the videos.   The executive team knows that not all good ideas are worth doing.  They asked Max to recommend decision criteria for evaluating the investment.  Decision Criteria Structure:   I.  Strategic

Taking Gamification to the Next B2B Level

B2B Ideas @ Work

Even though gamification is much more than badges, many people continue to think of it as just that. So in order to challenge you to think outside the box about gamification, I am going to look at it. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics

I Need 200 Videos for the Channel, Chapter Four

Avitage

Initiative Investment Decision The executive team at WE-CAN Technologies is considering investing in the development of videos to drive growth through its channel partners.  They asked Max Wilson, Director of Marketing, at WE-CAN Technologies, to develop an execution plan, (Chapter One). Max Lead Management Marketing and Sales Strategy Video Vignettes Channel Content content strategy

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.