Fri.Apr 24, 2015

article thumbnail

Bombora Feeds B2B Data to Everyone

Customer Experience Matrix

One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. The company was already familiar to me through clients who deal with it. But I had never gotten a clear picture of exactly what they do.

Bombora 188
article thumbnail

Case study in data-driven B2B customer acquisition marketing

Biznology

My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. One of the most compelling stories came from Doug Sechrist , vice president of demand marketing at Five9 , a cloud contact-center software company based in San Ramon, CA.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What the Best Bloggers Do Right

Convince & Convert

Last time I checked , 3.75 million blog posts were written today. Now how many of those were read today? Your guess is as good as mine. A very teeny tiny minority, if you choose to rely on the most basic 80–20 Pareto’s Principle. But have you noticed the number of views, shares, and comments when the post is written by people like Seth Godin? Or Neil Patel?

Blogger 166
article thumbnail

#BADMarketing from Condomania

Crimson Marketing

It says this is an ad for condoms but we’re not convinced. #BADMarketing. Source: ADCR. The post #BADMarketing from Condomania appeared first on.

Ads 122
article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Field Events Are Just as Important as Conferences: Here are 4 Reasons Why

Adobe Experience Cloud Blog

Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right? They are what we at Marketo call ‘the big rocks’ When a company sponsors and/or exhibits at a larger show, they are doing so with the dual goals of brand visibility and acquiring high quality sales leads. These investments are usually steep, costing a company upwards of $15K for a basic sponsorship.

More Trending

article thumbnail

Interesting Infographics: The Story Behind Influencer Marketing

LEADership

Let’s face it – people are savvy to advertising. It doesn’t pull the same punch it used to, as people have grown weary of being marketed to and have become guarded about an industry they see as being disingenuous or even outright deceptive. According to an infographic by TheShelf.com , that’s one reason that influencer marketing has been on the rise in recent years.

Blogger 72
article thumbnail

How Celebrities Market Themselves: Inside Jordin Sparks' Rebranding Campaign

Hubspot

Musical artists don't become famous just because their music is good. (Just watch Katy Perry's lip-sync malfunction at the NRJ Music Awards and you'll see my point.) Believe it or not, pop stars have to market themselves just like we have to market our businesses. And often, artists will hire entire marketing teams to do this, especially those trying to build their brand or rebrand entirely.

article thumbnail

Why Four Billion Video Views Means a lot, Even to B2B Marketers

Vidyard

Look out YouTube. Here comes Facebook. During its earnings call on Wednesday, Facebook revealed some incredible numbers on video content. Most notably, Facebook users now view more than four billion videos a day on the social network. Let that sink in for a moment. That number by itself is staggering, but compared to recent months, it’s even more impressive.

article thumbnail

WordPress: Fancy Site Navigation With the_posts_pagination()

JotForm

It was not until WordPress 4.1 was released that creating a paginated blog navigation was a fairly cumbersome affair, which required either a certain degree of development effort or a plugin. WordPress 4.1 makes this a thing of the past. It allows you to create a paginated blog navigation by adding.

Ads 48
article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

Responsive Design: A SnapApp For All Devices

SnapApp

SnapApp is all about taking your existing content and making it interactive. But how is your audience interacting with that content? While many of your users may be on a desktop during working hours, more and more are consuming content through their tablets and phones. According to StatCounter , use of mobile devices to access the internet has soared 67% in 2014 alone – and it’s not slowing down anytime soon.

Design 48
article thumbnail

LinkedIn’s New Content Marketing App Raises the Stakes for Social Sharing

Content Standard

LinkedIn is rolling out a new social app that puts the focus where the future is headed: on content. The social network has launched an app known as Elevate, with intentions of further incentivizing the sharing of content as a means of brand building. For content marketing purposes, Elevate will serve as a social sharing engine. Original, branded content can be shared through the app, or marketers can use suggested content to stay active on the platform and maintain a consistent presence.

article thumbnail

The Ultimate Online Editing and Proofreading Checklist

Hubspot

As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this. If you really think about it, the editorial process has quite a few steps -- from ideation, to concepting, to production, to proofreading, editing and copyediting. Unfortunately, it's that last part that often gets undermined, rushed through, or altogether just swept aside as writers and content creators hurry to get content out the

article thumbnail

How Storytelling Can Power a University Health System’s Content Marketing

Content Standard

Everybody loves a great story, whether it’s an old high school #ThrowbackThursday photo on Instagram, breaking news from CNN, or tips on how to stay healthy when balancing work, family, and social life. University health systems understand this, and they’ve recently begun using stories to reach potential patients and students. In doing so, they’ve also developed an effective, scalable approach to healthcare content marketing.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

How to Create Engaging Powerpoint Presentations From Start to Finish [Infographic]

Hubspot

I don't know about you, but there are a number of really awful things I'd rather endure than sitting through a boring Powerpoint presentation. Seriously, I'd rather eat burnt popcorn, go get my oil changed, or dare I say it, get a paper cut in between my fingers than suffer through a bad deck. The reason being that visual content, when leveraged correctly, has the ability to capture your audience's attention in ways that the written word simply can't -- according to the Social Science Research N

Paper 58