Wed.Feb 25, 2015

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Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel?

Customer Experience Matrix

'Trends are signposts of the future: they point to where we’re headed. But the signposts are unreliable because trends are often interrupted – the classic example being the “ Great Horse Manure Crisis of 1894 ”, when experts predicted that major cities would soon be buried beneath horse droppings. I’m beginning to suspect the much-cited trend of marketing playing a larger role deeper into the sales funnel has reached a similar peak.

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Why Personas Fail

Cintell

There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and later into marketing and sales.

Insiders

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Does Marketing Get No Respect?

Marketing Insider Group

'How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Ask most people to define what marketing is, and the answer will almost always come down to some form of a definition that is more closely related to advertising. Not that there is anything wrong with advertising. Advertising is an effective technique for any business that can afford it.

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5 ways a content audit can drive new traffic and save you time

Biznology

'Yesterday’s Biznology webinar with Heather Lloyd-Martin was about how to use a content audit to help re-purpose your website content. If you missed it, check out the recording now. Please note: We had some technical difficulties, and the sound doesn’t start until about the :35 mark. Feeling like you’re stuck in a never-ending content creation hamster wheel?

Traffic 169
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Jamie Barnett, Netskope CMO: How to Earn Trust and Get Buyer Attention with Thought Leadership

Crimson Marketing

'In the fast paced world of technology marketing, it’s challenging to convince potential buyers to pay attention to you. Buyers may not even know that you exist, and they certainly do not want to hear from your sales people! They do, however, crave information and best practice that can help them to stay on top of their game. This is why technology marketing professionals must invest in providing valuable thought leadership to the market early and often.

More Trending

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3 Ways to Be Your Customers’ BFF

Adobe Experience Cloud Blog

'Author: Amanda Nelson The first step to marketing automation success, or really just marketing success, is understanding your customers. It’s about putting yourself in the shoes of your customers, and having the empathy for your customers. I’m still surprised by how many marketers have never actually talked to a customer. Understanding your customers allows you to create accurate personas, which helps you target your customers based on specific categories.

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Who Wins in the New Partnership of Twitter and Google

Convince & Convert

'Image via BigStockPhoto.com Get all JayToday episodes at [link] Even when things are going great, you’ve got to remember extinction could be right around the corner. (Watch today’s video to see my stationed in front of an enormous T-rex skeleton. In Montana.) Recently Google and Twitter announced that you will now be able to get tweets inside Google search results again.

Twitter 136
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Prospecting Fatigue: The True Death of a Salesman

Zoominfo

You just spent 30 minutes researching your prospect; calling him and leaving him a voice message, then you sent THE PERFECT EMAIL. It was so perfect that the prospect has to respond- you talked about what their CEO said in his annual report, you knew a project he was currently working on, and you outlined other customers in his space that you work with.

Zoominfo 100
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Google, Microsoft Tell Marketers Only 5% of Emails Reach Their Users

SugarCRM

'The post Google, Microsoft Tell Marketers Only 5% of Emails Reach Their Users appeared first on Salesfusion.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Marketer’s Guide to Blending Search and Display

KEO Marketing

'KEO Marketing, a leading B2B marketing agency, recently published a report entitled “Marketer’s Guide: How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI.” This report discusses the evolution of the two online advertising channels, and explains why it is important for marketers to develop a comprehensive strategy that best combines both venues.

Display 69
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When It’s Not All About You…The Social Media Cocktail Party.

EMagine B2B Blog

'Lets face it, we all love to talk about ourselves and the same goes for brands. Me, me, let me tell you about me. That gets old real fast; no one wants to hear you only talk about yourself or your brand. When it comes to sharing content on social media, you really want to be thinking about where you can add value to your followers and only talking about yourself just wont cut it.

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How Your AEC Firm’s Brand Affects Recruiting Top Talent

Hinge Marketing

'There is a major shift in workforce demographics as upwards of 80 million baby boomers retire over the next fifteen years. One in every three employees is a millennial – and by 2015 it’s expected they will make up 75% of the workforce. How will your firm attract top talent in the coming years? Given that in professional services, it’s the quality of the people and firm culture that can make a difference, how can firm brand affect the recruitment and retention of top talent?

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Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]

Hubspot

'When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. It''s a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of the screen on most desktop browsers. That''s right -- it''s your Facebook cover photo. Since it''s one of the most noticeable parts of your page, it''s crucial that you follow Facebook cover photo best practices.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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TemplateMonster is Giving Away 7 Themes of Your Choice!

JotForm

Today we would like to tell you that our friends at TemplateMonster have an exciting offer for you. They're giving you the opportunity to win any templates from their collection for free! And their collection is quite impressive, consisting of nearly 4,000 CMS templates (including WordPress theme.

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Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO

Hubspot

'Years ago, it was commonplace to find real-time tweets in Google Search results. Twitter and Google had inked a deal that gave the search giant access to the social network''s data stream. In turn, Google would display tweets in search results in real time. But that agreement expired, and in the middle of 2011, Google lost access to Twitter''s data stream.

Google 61
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Customer Loyalty Puts Pressure on Top Brands to Boost Twitter Engagement

Content Standard

Pick a random tweet from one of the world’s top brands, and chances are it’s a reply to a customer. About 68 percent of tweets from Interbrand’s top 100 brands were @replies in the fourth quarter, according to a new report from Simply Measured. The percentage of @replies to individual users indicates brands are highly focused on boosting Twitter engagement.

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How to Avoid the Risks of Bundling

Hubspot

'Retailers, etailers, service providers, and pretty much anyone who sells anything ever use bundling techniques to improve sales and make customers happy. After all, who wouldn’t want to receive a discount on more ? The problem is that bundling comes with a unique set of problems that could hurt your sales in the long run. Becoming aware of the risks is the first step to avoiding them!

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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MPI TechCon: Five Takeaways on Technology Transforming Events

The Freeman Company

'No brand experience should be left behind in the tech revolution'

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From Viewer to Customer: Attributing Deals to Video Views

Vidyard

One of the biggest hurdles we hear from companies looking to implement video is “How can we track ROI?” Sure – seeing the number of people who watched your video grow feels good, and knowing a handful of people clicked on your CTA definitely means it’s working, but what does all of this mean for revenue? Drawing a line from video viewer to paying customer continues to become easier thanks to modern marketing tools, and today I want to give you an overview of how you can s

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How to Select the Best Platform for Your Social Video Content

Content Standard

If it hasn’t already arrived, video content is the future of brand storytelling. Content marketers are all too familiar with the benefits of video in a successful multichannel marketing strategy, but as brands look to create richer experiences for audiences who crave engaging videos, it’s clear this is the next hurdle they’ll need to clear.